HubSpot vs Capsule CRM

Overview: HubSpot vs. Capsule at a glance

Choosing the right CRM is crucial for managing customer relationships and driving business growth. HubSpot and Capsule are two popular options that cater to different needs.

HubSpot offers a comprehensive, all-in-one platform that integrates marketing, sales, and customer service tools, making it a favorite among businesses looking for robust automation and analytics.

Capsule, on the other hand, focuses on simplicity and ease of use, offering a streamlined solution for small businesses that need efficient contact and sales management without the complexity. In this blog post, we'll compare HubSpot and Capsule to help you decide which CRM best aligns with your business goals. We'll also introduce folk – a popular option that is easy to implement thanks to its intuitive interface. Let's dive in.

👉🏼 Try folk now to manage customizable pipelines for mid-size sales teams

HubSpot이란 무엇인가요?

HubSpot CRM은 사용하기 쉽고 확장 가능한 플랫폼으로, 영업, 마케팅, 고객 서비스 및 운영을 효율적으로 관리하기 위한 통합 도구를 제공합니다.

Key features of HubSpot:

• 마케팅 허브: 이메일 마케팅, 광고 추적, 랜딩 페이지 및 리드 생성 도구를 포함합니다.
• 영업 허브: 거래 추적, 파이프라인 관리, 영업 자동화 및 보고 기능을 제공합니다.
• 서비스 허브: 티켓팅, 실시간 채팅, 지식 기반과 같은 고객 서비스 도구를 제공합니다.
• 운영 허브: 서로 다른 시스템 간 비즈니스 프로세스를 동기화하고 자동화합니다.
• 리드 스코어링: 예측 점수를 통해 리드의 우선순위를 정하여 영업 효율성을 개선하십시오.

캡슐 CRM이란 무엇인가요?

• 캡슐 CRM은 중소기업을 위해 설계된 사용자 친화적인 고객 관계 관리 플랫폼입니다. 깔끔하고 직관적인 인터페이스를 제공하여 사용자가 고객 관계를 관리하고, 영업 파이프라인을 추적하며, 업무와 커뮤니케이션을 효율적으로 정리할 수 있도록 지원합니다.

Key features of Capsule CRM:

• Sales pipeline: Provides a visual overview of sales opportunities, helping users track progress and manage deals more effectively.
• Activity reporting: Offers insights into sales performance and team activities, allowing businesses to monitor key metrics and trends.
• Integrations: Connects with various third-party tools like Google Workspace, Xero, and Mailchimp to enhance functionality and streamline workflows.
• Task management: Enables users to create, assign, and track tasks to ensure important activities are completed on time.
• Task reminders: Sends automatic reminders for tasks and follow-ups, helping users stay on top of deadlines and customer interactions.

HubSpot vs. Capsule CRM: Feature Comparison

When evaluating CRM platforms, HubSpot and Capsule CRM stand out for their robust feature sets. Here, we delve into their offerings in sales pipeline management, email marketing tools, and contact management to help you make an informed decision.

1. 영업 파이프라인 관리

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. Its intuitive interface and automation capabilities streamline the sales workflow, making it an ideal choice for businesses looking to enhance productivity. On the other hand, Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard, which provides flexibility in how you manage and visualize your sales data. Capsule's simplicity and ease of use make it suitable for small to medium-sized businesses seeking straightforward CRM solutions. For medium-sized sales teams of 20-50 people, folk CRM stands out as the best solution by combining the visual clarity of HubSpot with the simplicity of Capsule, offering the perfect balance for growing sales organizations. Ultimately, the choice between HubSpot and Capsule CRM will depend on your specific needs for customization, automation, and user interface preferences.

2. 사용 편의성

HubSpot CRM offers an intuitive interface with a user-friendly design, making it accessible for users of all experience levels. Capsule CRM is also praised for its simplicity, providing a straightforward and clean interface that facilitates easy navigation and quick onboarding for new users.

3. 접촉 강화

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information.

4. 외부 협력

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. 자동화

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. 통합

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. 인공 지능

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Its AI-powered tools provide insights for sales forecasting, recommend content based on customer behavior, and assist with chatbots to enhance customer service. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both HubSpot and Capsule CRM.

허브스팟 가격

Prices and plans on the Sales Hub for an annual subscription are as follows.

• Starter: $29 per user, per month.
• 프로페셔널: 사용자당 월 100달러.
• 엔터프라이즈: 사용자당 월 150달러.

캡슐 CRM 가격

• 스타터 플랜: 사용자당 월 $21부터 시작합니다 .
• 성장 플랜: 사용자당 월 $38부터 시작합니다 .
• 고급 플랜: 사용자당 월 $60부터 시작합니다 .
• 최상위 플랜: 사용자당 월 $75부터 시작합니다 .

Introducing folk CRM: the best alternative to HubSpot and Capsule CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that has proven to be the best solution for sales teams of 20-50 people who need a balance of powerful features without overwhelming complexity.

주요 기능

• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

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HubSpot vs. Capsule CRM: What's the verdict?

Both HubSpot and Capsule CRM offer robust features tailored to different business needs. HubSpot excels in providing a comprehensive suite for larger enterprises with its extensive marketing and sales tools, while Capsule CRM offers a more streamlined, user-friendly experience ideal for small to medium-sized businesses. However, for sales teams of 20-50 people, folk CRM emerges as the clear winner, providing the perfect middle ground with enterprise-level features at affordable pricing, making it the best solution for medium-sized sales organizations seeking scalable CRM capabilities.

👉🏼 Try folk now to never miss a follow-up by syncing Gmail and Outlook in one place

자주 묻는 질문

What is the difference between HubSpot and Capsule CRM?

HubSpot is an all-in-one platform for marketing, sales, and service with advanced automation and analytics. Capsule focuses on simple contact and pipeline management for SMBs, with lighter automation and integrations.

Which is easier to use, HubSpot or Capsule?

Capsule is simpler and faster to onboard, ideal for small teams. HubSpot is intuitive but broader, so setup and training take longer, especially with advanced hubs and workflows.

How do HubSpot and Capsule pricing compare?

HubSpot Sales Hub (annual): Starter $29/user/mo, Professional $100, Enterprise $150. Capsule (annual): Starter $21, Growth $38, Advanced $60, Ultimate $75 per user/month. Pricing may vary by region and billing.

What is a good alternative to HubSpot and Capsule?

folk CRM offers customizable pipelines, email sequences, enrichment, and easy onboarding for mid-sized teams. Plans (annual): Standard $20/user/mo, Premium $40, Custom from $80. 14-day trial at folk.