Clay CRM vs Nutshell

Clay CRM vs. Nutshell: Overview

Clay CRM and Nutshell are two CRM options designed to support customer outreach and relationship management.

Clay CRM is a super advanced address book, that can bring all your contacts into one place.

Nutshell, combines CRM with built-in email marketing and sales automation, offering a more integrated approach to managing both customer relationships and outreach campaigns. In this blog post, we'll explore their key features to help you decide which CRM best meets your needs—or if folk CRM might provide a more flexible alternative with user-friendly contact management and customization options specifically designed for sales teams of 20-50 people.

클레이 CRM이란 무엇인가요?

Clay CRM is a customer relationship management tool designed to help users organize and manage contact information and interactions, with a focus on automation and contact enrichment.

Key features of Clay CRM

• Contact management: The platform allows users to organize and manage contacts by consolidating information in one place. Users can add custom fields, notes, and tags to categorize and track interactions with each contact, making it easier to manage customer relationships.
• Automation: Clay CRM includes automation tools that handle repetitive tasks like contact updates and reminders, helping users streamline their communication and workflow processes.
• Search and filtering: The platform provides advanced search and filtering functionality, allowing users to segment their contact database based on various criteria such as engagement history, tags, or custom fields.
• Real-time updates: The platform provides real-time updates for contact records and tasks, ensuring that users have the latest information on their contacts and projects at all times.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Clay CRM vs. Nutshell: Feature Comparison

두 CRM 소프트웨어 솔루션의 주요 기능을 분석해보고, 영업 자동화, 이메일 마케팅 도구, 연락처 관리 기능을 자세히 살펴보겠습니다.

1. 영업 파이프라인 관리

When it comes to sales pipeline management, Clay CRM does not offer a dedicated feature for tracking deals or leads through various stages. Users can organize contacts and tasks, but the platform lacks specific tools for a structured sales pipeline. However, Nutshell excels in this area with its comprehensive pipeline management feature. It provides tools for tracking leads and deals through different stages using various views such as board, list, map, and chart views.

👉🏼 Try folk now to manage customizable pipelines for 20–50 person teams

2. 사용 편의성

Both Clay CRM and Nutshell are designed with user-friendliness in mind, offering intuitive interfaces that simplify navigation and task management. Nutshell provides a streamlined experience with its built-in features, reducing the need for extensive customization, which might appeal to users seeking immediate functionality. While Clay CRM's user experience is reminiscent of a super advanced address book.

3. 접촉 강화

Clay CRM's contact enrichment feature automatically gathers additional data from sources like social media and public databases to build more comprehensive contact profiles, enhancing the richness and accuracy of your contact information. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 외부 협력

Clay CRM does not have a dedicated outreach feature specifically for managing customer communication. In contrast, Nutshell offers built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, complete with basic tracking and engagement metrics.

👉🏼 Try folk now to never miss a follow-up with automated email sequences

5. 자동화

Clay CRM includes automation features for streamlining tasks like updating contacts and sending reminders. Nutshell extends these capabilities with sales and marketing automation, including email campaigns and drip sequences, enabling more comprehensive workflow management.

6. 통합

Clay CRM supports basic integrations with various third-party tools, allowing users to connect external applications for enhanced functionality, providing flexibility in extending CRM capabilities including connecting with social media platforms like LinkedIn. Similarly, Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Clay CRM does not currently offer dedicated AI integration. Nutshell, however, enhances productivity with AI-driven features like timeline summarization, aiding users in efficiently navigating past interactions.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Clay CRM and Nutshell.

Clay CRM prices

Clay has a free plan for personal use, for up to 1,000 contacts. After that premium plans are as follows on an annual subscription.

• Pro: $10 per user, per month.
• Team: $40 per user, per month.
• Enterprise: Undisclosed.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Clay CRM and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that stands out as the best solution for medium-sized sales teams of 20-50 people. folk CRM combines ease-of-use with powerful customization options, making it ideal for growing sales teams who need both simplicity and sophisticated pipeline management. You can also use folk as a solopreneur, growing team or at enterprise level thanks to its ability to scale with you.

주요 기능

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Clay CRM vs. Nutshell: What's the Verdict?

It's clear that both Clay CRM and Nutshell offer robust features tailored to different business needs. Clay CRM excels with its automation and real-time updates, making it ideal for those seeking streamlined contact management. On the other hand, Nutshell provides comprehensive tools for B2B sales teams, with strong pipeline and email marketing capabilities. However, for sales teams of 20-50 people that need the perfect balance of functionality and ease-of-use, folk CRM emerges as the clear winner. Its combination of customizable pipelines, seamless integrations, and affordable pricing makes it the optimal choice for medium-sized sales teams looking to scale their operations effectively.

자주 묻는 질문

클레이 CRM에는 영업 파이프라인 기능이 있나요?

No. Clay CRM focuses on contact management and enrichment, but it lacks stage-based deal tracking and a visual pipeline.

Does Nutshell include email marketing and automation?

Yes. Nutshell offers built-in email campaigns, drip sequences, and basic tracking, plus sales automation to manage outreach in one platform.

How much do Clay CRM and Nutshell cost?

Clay: free up to 1,000 contacts; Pro $10/user/mo, Team $40, Enterprise undisclosed (annual). Nutshell: Foundation $16/user/mo, Pro $42, Power AI $52, Enterprise $67 (annual). Prices may vary.

What is a good alternative to Clay CRM and Nutshell?

Consider folk: a customizable CRM with pipelines, contact enrichment, email sequences, and automation. Plans from $20/user/mo with a 14-day free trial.