Instantly vs ActiveCampaign

Overview: Instantly vs. ActiveCampaign

Choosing the right platform can significantly impact your business operations.

Instantly and ActiveCampaign stand out as two popular options, each offering distinct features tailored to different business needs. Instantly excels in automation and email outreach, ideal for businesses focused on lead generation, while ActiveCampaign is renowned for its comprehensive marketing automation and customer experience solutions. This article will explore the key features, pricing, and benefits of both platforms, providing you with valuable insights to determine which CRM best aligns with your organizational goals.

さらに、特に20～50名規模の営業チームに最適な魅力的な選択肢として、folkをご紹介します。

インスタントとは何ですか？

Instantly is a newer player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly CRM is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.

Instantlyの主な特徴

• メールアウトリーチ自動化：Instantlyの傑出した機能の一つは、パーソナライズされたコールドメールを数千通規模で自動化・送信できる点です。
• 高度なメールウォームアップ：メールウォームアップとレピュテーション管理ツールを提供することで、メールがスパムフォルダではなく受信トレイに確実に届くようにします。
• AIを活用したインサイト：AI搭載の分析ツールを活用し、アウトリーチ活動の成果を把握し、今後のキャンペーンを最適化しましょう。
• マルチアカウント管理：1つのダッシュボードから複数のメールアカウントとキャンペーンをシームレスに運用。
• パフォーマンス追跡：開封率、クリック率、その他の主要指標を追跡し、キャンペーンのパフォーマンスをリアルタイムで測定します。
• 連携機能：Instantly CRMはZapierやGoogleスプレッドシートなどの生産性向上アプリとシームレスに連携し、ワークフローの効率化を支援します。

ActiveCampaignとは何ですか？

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication. It's got some elements of a CRM, but that is not it's main focus.

ActiveCampaignの主な機能

• メールマーケティング：ドラッグ＆ドロップ式テンプレート、高度なセグメンテーション、自動化されたシーケンスを活用し、パーソナライズされたメールキャンペーンを作成して、効果的に顧客を惹きつけましょう。
• マーケティングオートメーション：ユーザーの行動やカスタムトリガーに基づいて、メール、SMS、サイトメッセージのワークフローを自動化し、顧客エンゲージメントとリテンションを向上させます。
• 営業自動化：CRMと自動化ツールを統合し、営業プロセスの効率化、見込み客の追跡、商談の管理、フォローアップの自動化を実現します。
• CRM機能：自動化を活用したプロセス追跡・管理を実現する営業特化型CRM。

Instantly vs. ActiveCampaign: Feature Comparison

2つのCRMソフトウェアソリューションの主要機能を分析し、販売自動化、メールマーケティングツール、および連絡先管理について詳しく見ていきましょう。

1. 営業パイプライン管理

Instantly lacks a clear kanban view of all your deals. You can view your leads' status with email campaigns, but there isn't a distinct pipeline management view. In contrast, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. 使いやすさ

Instantly CRM is designed with simplicity in mind, offering an intuitive interface that allows users to quickly navigate and manage campaigns. ActiveCampaign, while also user-friendly, offers more complex features that may require a steeper learning curve for those unfamiliar with advanced marketing tools.

3. コンタクトエンリッチメント

Instantly CRM offers contact enrichment features by leveraging a large database of verified contact information. The platform can automatically enhance contact records by adding details such as company names, job titles, and more. ActiveCampaign does not appear to have a contact enrichment feature.

4. アウトリーチ

Instantly provides a robust cold outreach solution, allowing users to connect unlimited email addresses, rotate them for improved deliverability, and send multiple emails in campaigns, ideal for large-scale outreach. ActiveCampaign's outreach capabilities include email, SMS, and some social media tools, but its SMS functionality is basic.

5. 自動化

Instantly CRM focuses on automating email outreach with personalized bulk emails and automatic follow-ups based on recipient behavior. ActiveCampaign offers extensive automation with workflows that automate tasks like sending emails and updating records, using a visual builder and a range of triggers for dynamic engagement.

6. 統合

Instantly CRM integrates with various third-party applications primarily through Zapier, connecting with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 人工知能

Instantly CRM integrates AI to enhance email outreach by automating personalization, scheduling, and follow-up sequencing based on engagement patterns. ActiveCampaign uses AI for predictive sending and content optimization, analyzing behavior for optimal email timing and messaging.

価格とプランの比較

Let's take a closer look at the price and plans of both Instantly and ActiveCampaign.

即座に価格

Instantlyでは、CRM製品、リードジェネレーター、またはアウトリーチキャンペーン製品のいずれを求めるかによって、いくつかのプランタイプを提供しています。CRMの価格プランは、月額または年額サブスクリプションのいずれかを選択できます。年額サブスクリプションプランは以下の通りです。

• Growth CRM：ユーザーあたり月額37.90ドルから。
• ハイパーCRM：ユーザーあたり月額77.60ドルから。

ActiveCampaignの料金

Active Campaign's price plans depends on the number of contacts you have in your database. The following is based off an indication of 1,000 contacts.

• スターター：月額15ドルから。
• プラス：月額49ドルから。
• プロプラン：月額79ドルから。
• エンタープライズプラン：月額145ドルから。

Introducing folk CRM: the best alternative to Instantly and ActiveCampaign

Looking for an affordable alternative? We recommend folk CRM, especially for medium-sized sales teams of 20-50 people. There is a reason why folk CRM is a multiple award-winning platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

👉🏼 Try folk now to manage customizable pipelines for your sales team

主な特徴

• 使いやすさとカスタマイズ性：パイプライン、ダッシュボード、自動化、メールシーケンスを簡単にカスタマイズできるため、営業サイクルやパイプライン管理はもちろん、採用、マーケティングなど他の業務機能にも幅広く活用できます。
• ソーシャルメディア連携：folkのGoogle Chrome拡張機能により、LinkedIn、Sales Navigator、Instagram、Xからワンクリックで人物や企業をインポートできます。
• GmailおよびOutlookからの連絡先同期：完全なメール同期により、ユーザーはCRMから直接すべての通信を管理できます。
• ワンクリックでメールアドレスを検索：ApolloとDropcontactによる連絡先情報補完機能で、不足しているデータポイントをワンクリックで入力可能。
• メールシーケンス：見込み客が最初のメールに返信しない場合、リマインダー付きのメールシーケンスを送信します。AI統合機能により、大規模なメールパーソナライゼーションを実現します。
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.

価格とプラン

folkは14日間の無料トライアルを提供しています。その後は、手頃な月額または年額サブスクリプションプランが利用可能です。年額サブスクリプションプランは以下の通りです。

• スタンダードプラン：1ユーザーあたり月額20ドル。
• プレミアム：ユーザー1人あたり月額40ドル。
• カスタムプラン：ユーザー1人あたり月額80ドルから。

Instantly vs. ActiveCampaign: What's the verdict?

In comparing Instantly and ActiveCampaign, each CRM offers unique strengths; Instantly excels in automation and email outreach, while ActiveCampaign provides robust marketing automation and CRM capabilities. However, for medium-sized sales teams of 20-50 people seeking a more personalized and flexible CRM solution, folk CRM emerges as the superior choice. With its user-friendly interface, customizable features, and pricing that scales perfectly for growing sales teams, folk CRM allows businesses to tailor their experience to meet specific outreach and automation needs, making it a versatile choice for various business functions.

👉🏼 Try folk now to never miss a follow-up when switching from outreach-first tools to a full CRM

よくある質問

What is the main difference between Instantly and ActiveCampaign?

Instantly focuses on cold email outreach at scale with warm-up, multi-account rotation, and enrichment. ActiveCampaign is broader marketing automation with email, SMS, and a built-in sales CRM for pipelines and deal tracking.

Does Instantly have a sales pipeline view?

No. Instantly does not offer a dedicated, kanban-style sales pipeline. It tracks leads mainly through campaign statuses and email engagement, not stage-based deal boards.

Is ActiveCampaign a CRM?

Yes. ActiveCampaign includes a sales CRM with pipelines, deals, tasks, and automation. However, its primary focus is marketing automation and customer messaging across email and SMS.

What is a good alternative to Instantly and ActiveCampaign?

Consider folk CRM. It offers a customizable pipeline, contact enrichment, email sequences with AI, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.