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November 18, 2025
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Pipedrive vs Capsule CRM

Ontdek folk - het CRM-systeem voor bedrijven die door mensen worden aangestuurd

When it comes to choosing a CRM that fits your business needs, Pipedrive and Capsule CRM are two popular options that often come up. Both platforms cater to small and medium-sized businesses, offering tools for sales pipeline management, contact organization, and task automation. However, their approaches to CRM differ, making it crucial to understand the key features, strengths, and limitations of each.

In this blog post, we'll compare Pipedrive and Capsule CRM to help you determine which one aligns better with your company's workflow and growth goals. Additionally, we'll introduce folk as a popular alternative worth considering.

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Belangrijkste punten
  • 📊 Comparison: Pipedrive leads on automation/email/AI; Capsule wins on simplicity.
  • 🗂️ Pipelines: Pipedrive Kanban-first; Capsule offers list, Kanban, and dashboard views.
  • 🧩 Integrations & AI: Pipedrive 300+ and AI Assistant; Capsule Google/Microsoft 365/Xero, Transpond email.
  • 💸 Pricing (annual): Pipedrive $24–$129; Capsule $21–$75; folk $20–$80 per user/mo.
  • 🌟 Consider folk CRM for teams 20–50: customizable pipelines, outreach, enrichment, and automation.

Wat is Pipedrive?

Pipedrive is een webgebaseerd CRM-systeem voor kleine bedrijven, dat leadbeheer, automatisering, e-mailintegratie en aanpasbare pijplijnen biedt om de verkoop te optimaliseren.

Key features of Pipedrive:

  • Lead- en dealbeheer: gecentraliseerde tools voor het beheren van klantgegevens, interacties en verkooppijplijnen, zodat teams snel kunnen reageren op kansen.
  • Verkoopautomatisering: Workflowautomatisering voor het afhandelen van repetitieve taken, zoals het doorsturen van leads, follow-ups en e-mailreeksen, zodat verkoopteams zich kunnen concentreren op het sluiten van deals.
  • E-mailintegratie: volledige e-mailsynchronisatie, sjablonen en trackingfuncties, waardoor gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
  • Geavanceerde rapportage en analyse: realtime data-analyse en aangepaste rapportagetools om verkoopprestaties bij te houden, omzet te voorspellen en bruikbare inzichten te verkrijgen.
  • Aanpassing en beveiliging: opties om pijplijnen, velden en gebruikersrechten aan te passen, met robuuste beveiligingsmaatregelen om gegevens te beschermen.

Wat is Capsule CRM?

Capsule CRM is een gebruiksvriendelijk platform voor klantrelatiebeheer dat is ontworpen voor kleine en middelgrote bedrijven. Het biedt een overzichtelijke, intuïtieve interface waarmee gebruikers klantrelaties kunnen beheren, verkooppijplijnen kunnen volgen en taken en communicatie efficiënt kunnen organiseren.

Belangrijkste kenmerken van Capsule CRM

  • Contact management: Allows users to organize customer information, track communication history, and manage relationships in one place.
  • Sales pipeline management: Helps track opportunities and deals, providing a visual overview of sales stages to monitor progress.
  • Task management: Enables users to set reminders, create to-do lists, and track deadlines for streamlined productivity.
  • Customization options: Offers customizable fields and workflows to tailor the CRM to specific business needs.
  • Third-party integrations: Integrates with popular tools like Google Workspace, Xero, and Mailchimp to extend functionality.

Pipedrive vs. Capsule CRM: Feature Comparison

Key differences at a glance

  • Pipedrive: stronger automation, integrated email tools, and AI Sales Assistant.
  • Capsule: simpler UI, task-first workflows, outreach via Transpond.
  • Both: SMB-focused pipelines, reporting, and integrations.

Laten we de belangrijkste functies van twee CRM-softwareoplossingen eens onder de loep nemen en hun verkoopautomatisering, e-mailmarketingtools en contactbeheer nader bekijken.

1. Beheer van de verkooppijplijn

Pipedrive offers a user-friendly Kanban-board that closely aligns with traditional sales pipeline management processes, making it intuitive for users to visualize and manage their sales activities. This visual approach helps teams stay organized and focused on closing deals efficiently. On the other hand, Capsule CRM provides a versatile pipeline management feature that allows users to track sales opportunities through various stages. Capsule's flexibility in viewing the sales pipeline as a list, Kanban, or dashboard ensures that users can choose the format that best suits their workflow needs. This adaptability can be particularly beneficial for teams that prefer a more customizable approach to managing their sales processes. Both Pipedrive and Capsule CRM excel in providing tools that enhance sales pipeline visibility, but the choice between them may come down to the specific visual and functional preferences of the user or team. Ultimately, both platforms aim to streamline the sales process, improve team collaboration, and drive revenue growth by offering robust pipeline management features.

Pipedrive CRM-pijplijn
Pipedrive's sales dashboard
Capsule CRM CRM Pipeline
Capsule CRM's sales dashboard

2. Gebruiksgemak

Pipedrive is known for its intuitive interface, making it easy for users to navigate and manage their sales processes efficiently. Capsule CRM also offers a user-friendly experience, with a straightforward design that allows users to quickly access and utilize its features without a steep learning curve.

3. Contactverrijking

Pipedrive's contact enrichment feature works by integrating with tools like Clay.com to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. Capsule CRM does not focus heavily on contact enrichment, relying more on basic data entry and user inputs.

4. Outreach

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. Automatisering

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. Integratie

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. Artificial intelligence

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both Pipedrive and Capsule CRM.

Prijzen van Pipedrive

Pipedrive biedt twee soorten abonnementen aan, beide voor hun CRM-product. Deze zijn beschikbaar op maandelijkse of jaarlijkse basis. Hun jaarlijkse abonnement is als volgt.

  • Essentieel abonnement: vanaf $ 24 per gebruiker per maand.
  • Geavanceerd abonnement: vanaf $ 44 per gebruiker per maand.
  • Powerplan: vanaf $ 79 per gebruiker per maand.
  • Enterprise-abonnement: vanaf $ 129 per gebruiker per maand.
Prijzen en abonnementen van Pipedrive

👉🏼 Probeer folk nu om nooit meer een follow-up te missen

Prijzen Capsule CRM

  • Starterspakket: vanaf $ 21 per gebruiker per maand.
  • Groeiplan: vanaf $ 38 per gebruiker per maand.
  • Geavanceerd abonnement: vanaf $ 60 per gebruiker per maand.
  • Ultimate-abonnement: vanaf $ 75 per gebruiker per maand.
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Introducing folk CRM: the best alternative to Pipedrive and Capsule CRM

Looking for an affordable alternative? We recommend folk CRM as the optimal choice for sales teams of 20-50 people. This award-winning CRM platform is specifically designed to scale with growing teams while maintaining the simplicity that medium-sized sales organizations need to stay agile and efficient.

Belangrijkste kenmerken

  • Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
  • Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
  • Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
  • Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
  • E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.
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folk is highly customizable. You can use it to organize your leads as a listicle or use their Kanban-board to keep an eye on your sales cycle
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folk's sale cyle
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You can also bring all your contacts into folk from multiple inboxes and social media platforms.

Prijs en abonnementen

folk biedt een gratis proefperiode van 14 dagen. Daarna zijn er betaalbare maand- of jaarabonnementen beschikbaar. Het jaarabonnement is als volgt.

  • Standaard: $ 20 per gebruiker, per maand.
  • Premium: $40 per gebruiker, per maand.
  • Aangepast: vanaf $ 80 per gebruiker per maand.

Pipedrive vs. Capsule CRM: What's the verdict?

Both Pipedrive and Capsule CRM offer robust features tailored to small and medium-sized businesses. Pipedrive excels in sales automation and customization, while Capsule CRM stands out with its user-friendly interface and task management capabilities. However, for sales teams of 20-50 people seeking the perfect balance of advanced functionality and cost-effectiveness, folk CRM emerges as the superior choice, offering enterprise-grade features at a fraction of the cost while maintaining the flexibility that growing teams require.

👉🏼 Probeer folk nu om contactgebaseerde herinneringen met je team te beheren

Veelgestelde vragen

Waarvoor wordt Pipedrive gebruikt?

Pipedrive helps SMB sales teams manage deals and pipelines, track activities, sync email, automate follow-ups, and report on performance to forecast revenue and close more opportunities.

What is the difference between Pipedrive and Capsule CRM?

Pipedrive emphasizes automation, integrated email, and an AI Sales Assistant. Capsule focuses on simple contact and task management with flexible pipeline views and email via Transpond. Both serve SMBs with pipelines and reporting.

Does Capsule CRM have email marketing?

Yes. Capsule connects to Transpond for newsletters, drip campaigns, and automated follow-ups. Contacts and segments sync from Capsule, and engagement data returns to contacts and opportunities.

What is a good alternative to Pipedrive and Capsule?

folk CRM offers customizable pipelines, contact enrichment, email sequences, and automation at a lower cost. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. Try folk CRM with a 14-day free trial.

Probeer gratis