探索Folk——专为以人为本的企业打造的客户关系管理平台
Contact management is the crucial point where a CRM can either remain useful or devolve into chaos. Close CRM and Freshsales.
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain closer connections.
Folk and Clarify both position themselves as modern, relationship-first CRMs. Clarify specializes in transforming unstructured interactions into organized records, while Folk offers a flexible, social-selling-friendly workspace that allows teams to track contacts, signals, and their pipeline all in one place.
In this comparison, we’ll explore how each CRM facilitates genuine social selling workflows, helping you determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a Social Selling CRM Essential in 2026?
Most B2B deals don’t initiate with a cold email or a demo request; they begin with a LinkedIn comment, a repost, a direct message, or a subtle profile visit. If your CRM cannot capture these signals and connect them to real individuals and pipelines, your team is operating in the dark while competitors cultivate relationships in plain sight.
A social selling CRM provides a centralized location to convert these interactions into structured, actionable insights: who engaged, their origins, their interests, and their readiness to buy. Rather than viewing LinkedIn as merely “nice-to-have awareness,” it becomes a measurable, repeatable process within your revenue engine.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, turning them into follow-ups
✔️ Distinguish which prospects learned about you through content versus outbound efforts and adjust messaging accordingly
✔️ Map relationships across accounts, champions, and influencers, rather than just contacts in a list
✔️ Report on deals influenced by social activity, rather than attributing all credit to last-click channels
什么是Close CRM？
Close CRM is a sales platform designed specifically for high-velocity inside sales teams, integrating calling, SMS, and email. With its built-in two-way email synchronization, sales reps can effortlessly send, receive, and track communications directly within Close, ensuring that every interaction is automatically associated with the relevant contact and opportunity. Features like bulk emails, sequences, and performance reporting transform email into a structured outreach channel rather than a standalone inbox.
What is Freshsales?
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Freshsales is a CRM solution from Freshworks that consolidates contacts, deals, email, telephony, and basic automation into one platform. It is tailored for sales teams seeking a multi-channel approach without the complexity of a full enterprise solution. Depending on the chosen plan, configuration and feature availability may vary, potentially requiring some initial setup time.
Feature comparison of Close CRM and Freshsales
Profile Enrichment & Lead Insights
Integrating your email with Close is incredibly straightforward: simply connect your Gmail or Outlook account, authenticate through OAuth, and every email exchanged with a matched contact will automatically populate Close’s timeline. Although Close lacks native calendar event syncing, you can seamlessly integrate your meetings into the CRM using Zapier or Google Calendar, keeping your schedule in sync with your sales pipeline.
On the other hand, Freshsales doesn’t offer built-in enrichment for social profiles. Users are required to enhance contacts through manual updates or by utilizing third-party tools like Clearbit or Lusha.
Social Listening & Real-Time Alerts
Close’s email integration ensures an immediate two-way sync by utilizing OAuth-based connections with Gmail and Outlook. When a contact sends you an email, Close logs it instantly—eliminating the need for polling intervals or manual BCC. Outbound emails sent from Close are reflected in your email provider in real time, and the same applies to incoming messages. For calendar events, you can connect your Google Calendar through Zapier for automatic updates, although these triggers run every few minutes based on your Zapier plan.
In contrast, Freshsales lacks social listening and engagement tracking features, focusing instead on email, SMS, and phone channels.
Social Selling: Which channels?
Close does not feature a traditional mail merge UI; instead, it offers the ability to create multi-step drip campaigns through its Workflows engine, seamlessly integrating email, calls, and SMS into one cohesive sequence. You can enroll leads, customize messages with templates, and allow Close to automatically send steps at your preferred pace, while all interactions are logged in its unified Inbox. However, Close lacks a visual campaign builder and comprehensive email-campaign analytics, meaning you won't find open-rate trends or A/B testing insights in the UI.
Freshsales facilitates multichannel outreach through email, phone, and SMS, but it does not offer support for native social platform interactions or monitoring.
In‑Context Messaging with Templates & Sequences
Close does not provide a conventional mail merge interface but enables you to create multi-step drip campaigns through its Workflows engine, integrating email, calls, and SMS into a seamless sequence. You can enroll leads, customize messages using templates, and allow Close to automatically dispatch steps at your preferred pace, all while recording every interaction in its unified Inbox. However, it’s worth noting that Close does not include a visual campaign builder or comprehensive email campaign analytics, meaning you won't have access to open-rate trends or A/B testing insights within the interface.
On the other hand, Freshsales does not offer in-context messaging or social automation; all sequences are confined to internal channels such as email and calls.
Activity & Engagement Tracking
Close automatically monitors email opens from its unified Inbox, displaying open counts and timestamps for each message.
Freshsales tracks various activities, including emails, calls, meetings, and SMS, though it does not cover social engagement; social signals are not linked to contact records.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into an efficient, repeatable process. It swiftly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, arrange them in customized pipelines, and monitor every interaction seamlessly. Automatic contact enrichment fills in gaps, deduplication keeps the database tidy, while shared notes and tags streamline warm introductions and relationship histories across the team.
For effective daily social selling, folk promotes consistent practices: segment leads, personalize outreach, set reminders, log interactions, and progress opportunities through the pipeline without sacrificing the personal touch that ultimately closes deals.
结论
In conclusion, Close CRM excels in streamlining high-velocity sales through integrated communications, making it ideal for teams focused on rapid outreach. Freshsales offers a multi-channel approach for simpler setups but lacks comprehensive social engagement features. However, for teams prioritizing email integration, automation, and effective sequencing, folk emerges as the superior choice. Its capabilities in capturing leads from social platforms, enriching contacts, and maintaining clear conversation histories make it the go-to CRM for efficient social selling execution.
探索民间CRM
如同团队从未拥有过的销售助手
