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Instantly vs. Pipeliner: Overview
Choosing the right CRM for your business can be a daunting task with so many options available. Instantly and Pipeliner CRM are two platforms designed to support sales and lead management.
Instantly focuses on cold email outreach and automation, making it ideal for businesses aiming to scale their prospecting efforts.
Pipeliner CRM, on the other hand, offers a visually intuitive sales pipeline and in-depth analytics, catering to teams that prioritize detailed sales tracking and performance insights. In this blog post, we'll compare their features, pricing, and usability to help you find the right fit for your sales team. We'll also explore folk as a compelling alternative that's particularly well-suited for medium-sized sales teams of 20–50 people.
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What is Instantly?
Instantly is a newer player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly CRM is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.
Key features of Instantly
- Email outreach automation: One of Instantly's standout features is the ability to automate and send thousands of personalized cold emails at scale.
- Advanced email warm-up: Instantly ensures that your emails land in inboxes rather than spam by providing email warming and reputation management tools.
- AI-based insights: Use AI-powered analytics to gain insights into the success of your outreach and optimize future campaigns.
- Multi-account management: Run multiple email accounts and campaigns seamlessly from one dashboard.
- Performance tracking: Track open rates, click rates, and other key metrics to measure campaign performance in real time.
- Integrations: Instantly CRM integrates with tools like Zapier, Google Sheets, and other productivity apps to help streamline workflows.
Что такое Pipeliner CRM?
Pipeliner is an AI-powered sales CRM designed for small, mid-sized, and enterprise organizations, focusing on simplicity and scalability. It offers a visual approach to sales management, allowing teams to track pipelines, forecast outcomes, and automate workflows.
Основные функции Pipeliner CRM
- Автоматизация работы отдела продаж: автоматизирует рутинные задачи отдела продаж, помогая командам сосредоточиться на продажах и обеспечивая согласованность рабочих процессов.
- Управление ключевыми клиентами: предоставляет инструменты для управления и отслеживания отношений с высокоценными клиентами, обеспечивая индивидуальный подход и стратегию.
- Отслеживание коммуникаций и действий: регистрирует и систематизирует все взаимодействия, звонки и электронные письма, обеспечивая централизованный обзор коммуникаций с клиентами.
- Механизм отчетности: предлагает настраиваемые отчеты и панели инструментов для получения информации о результатах продаж и производительности команды.
- Process and workflow automation: Automates repetitive workflows, such as task assignments and approvals, to improve efficiency and reduce manual effort.
Instantly vs. Pipeliner CRM: Feature Comparison
Let's break down the key features of Instantly and Pipeliner CRM and take a closer look at their sales automation, email marketing tools, and contact management capabilities for medium-sized sales teams.
1. Управление каналом продаж
Instantly lacks a clear kanban view of all your deals, focusing instead on lead status within email campaigns, which may limit comprehensive pipeline management for growing sales teams. Pipeliner CRM offers a visual interface for tracking sales opportunities through various stages. Its drag-and-drop functionality allows for easy movement of deals across stages, providing a robust overview of sales progress. Pipeliner also supports multiple pipelines to accommodate diverse sales workflows and integrates tools like automation and reporting for task management and deal prioritization.


2. Простота использования
Instantly CRM is designed for simplicity, offering an intuitive interface that allows users to quickly set up and manage outreach campaigns. Pipeliner CRM, while also user-friendly, provides a more structured approach with customizable dashboards and visual sales pipelines, which may require a learning curve for new users in medium-sized sales teams.
3. Обогащение контактов
Instantly CRM offers contact enrichment features by leveraging a large database of verified contact information. The platform can automatically enhance contact records by adding details such as company names, job titles, and more. Pipeliner CRM offers a contact enrichment feature through its Auto Profiling integration, which automatically populates additional data for contacts and accounts. This feature only adds data if there is a high probability of accuracy and does not overwrite existing fields.
4. Информационно-пропагандистская работа
Instantly provides a robust cold outreach solution, allowing users to connect unlimited email addresses and rotate them for optimal deliverability. It supports large-scale campaigns with access to detailed campaign statistics. Pipeliner CRM offers basic outreach through mass email, focusing on existing sales processes, with limited advanced campaign management.
5. Автоматизация
Instantly CRM automates email outreach and follow-ups, personalizing bulk emails and scheduling based on recipient behavior. It adjusts campaigns automatically to optimize engagement. Pipeliner CRM streamlines sales tasks with workflow automation, including task assignments and deal updates, requiring add-ons for advanced setups.
6. Интеграция
Instantly CRM integrates with various third-party applications primarily through Zapier, enabling connections with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce. Pipeliner CRM integrates with over 50 popular applications, including Google Suite, Microsoft Suite, and various marketing, email, and data synchronization tools, to streamline workflows and enhance productivity.
7. Искусственный интеллект
Instantly CRM uses AI to enhance email outreach, automating personalization, scheduling, and follow-up sequencing based on engagement patterns. Pipeliner CRM's Voyager AI Gen offers data-driven sales insights, providing recommendations and forecasts to prioritize tasks, focusing on sales decision-making rather than broader AI capabilities.
Сравнение цен и тарифных планов
Let's take a closer look at the price and plans of both Instantly and Pipeliner CRM, which can be significant factors for teams of 20-50 people managing their CRM budgets.
Instantly prices
Instantly offers a few types of plans depending on whether or not you're after its CRM product, leads generator, or outreach campaign product. Their CRM price plan comes as either a monthly or annual subscription. Their yearly subscription plan is as follows.
- Growth CRM: Starts from $37.90 per user, per month.
- Hyper CRM: Starts from $77.60 per user, per month.

Цены на Pipeliner CRM
A few versions of Pipeliner CRM is available depending on the price point you go for.
- Стартовый пакет: от 65 долларов США за место в месяц.
- Бизнес: от 85 долларов США за место в месяц.
- Enterprise: от 115 долларов США за место в месяц.
- Без ограничений: от 150 долларов США за место в месяц.

Introducing folk CRM: the best alternative to Instantly and Pipeliner CRM
Looking for the best CRM solution for sales teams of 20-50 people? folk CRM stands out as the top choice. This multiple award-winning CRM platform is specifically designed to excel with medium-sized sales teams, offering the perfect balance of powerful features and ease of use. Unlike complex enterprise solutions that overwhelm smaller teams or basic tools that lack functionality, folk CRM provides exactly what growing sales teams need without the bloat. You can also use folk as a solopreneur, small to mid-size team, and large enterprise.

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Основные характеристики
- Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
- Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
- Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
- Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
- Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
- Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
- Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
- Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.
Цены и тарифные планы
folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.
- Стандартный: 20 долларов США за пользователя в месяц.
- Премиум: 40 долларов США за пользователя в месяц.
- Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Instantly vs. Pipeliner CRM: What's the verdict?
It's clear that Instantly and Pipeliner CRM offer features designed to address different business needs. Instantly specializes in email outreach and automation, which may appeal to outbound sales and marketing teams. Pipeliner CRM, with its focus on sales force automation and visual management, is better suited for organizations needing a more structured sales solution. However, for medium-sized sales teams of 20-50 people seeking the optimal balance of functionality, ease of use, and cost-effectiveness, folk CRM emerges as the clear winner. Its intuitive design, comprehensive feature set, and reasonable pricing make it the ideal choice for growing sales teams who need powerful CRM capabilities without the complexity or high costs of enterprise solutions. Try folk today, free
👉🏼 Попробуйте folk прямо сейчас, чтобы управлять напоминаниями на основе контактов вместе со своей командой.
Часто задаваемые вопросы
Does Instantly integrate with Pipedrive?
Yes. Instantly connects to Pipedrive via Zapier/Make or webhooks. Sync contacts, deals, and activities, trigger campaigns, and update statuses. Most setups use an automation tool; choose the triggers and fields to map and test before going live.
Does Instantly have a sales pipeline view?
No. Instantly focuses on email outreach and campaign status, not full deal pipelines. It lacks a kanban-style board for stage-based opportunities. Teams needing robust pipeline management can use Pipeliner or folk.
👉🏼 Try folk now to never miss a follow-up with customizable pipelines
How do Instantly and Pipeliner pricing compare?
Instantly CRM (annual): Growth $37.90/user/mo, Hyper $77.60. Pipeliner (annual): Starter $65, Business $85, Enterprise $115, Unlimited $150 per user/month. Pricing can vary by region, billing term, and add-ons.
What is a good alternative for 20–50 person teams?
For mid-sized teams, folk offers a customizable pipeline, contact enrichment, email sequences, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.
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