Instantly vs HighLevel: The Full Comparison

Overview: Instantly vs HighLevel

Instantly and HighLevel are two platforms designed to support businesses in their marketing and lead management efforts. In this comparison, we'll examine their features, usability, and pricing to help you decide which platform aligns better with your goals.

Instantly specializes in cold email outreach with features focused on email automation and deliverability, making it ideal for businesses seeking to scale their outbound campaigns.

HighLevel, on the other hand, offers a broader set of tools for lead capture, nurturing, and sales automation, primarily catering to agencies. We'll also introduce folk CRM, which has become the go-to choice for agencies and B2B sales teams of 20-50 people seeking a balance between functionality and simplicity.

What is Instantly?

Instantly is a newer player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.

Key features of Instantly

• Email outreach automation: One of Instantly's standout features is the ability to automate and send thousands of personalized cold emails at scale.
• Advanced email warm-up: Instantly ensures that your emails land in inboxes rather than spam by providing email warming and reputation management tools.
• AI-based insights: Use AI-powered analytics to gain insights into the success of your outreach and optimize future campaigns.
• Multi-account management: Run multiple email accounts and campaigns seamlessly from one dashboard.
• Performance tracking: Track open rates, click rates, and other key metrics to measure campaign performance in real time.
• Integrations: Instantly CRM integrates with tools like Zapier, Google Sheets, and other productivity apps to help streamline workflows.
  

Что такое HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Is HighLevel a CRM?

Yes, HighLevel is a CRM — specifically designed for agencies, with features like client management, sales funnels, email/SMS marketing, and automation.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

Instantly vs. HighLevel: Feature Comparison

Let's break down the key features of Instantly and HighLevel to take a closer look at their sales automation, email marketing tools, user experience and more.

1. Управление каналом продаж

Instantly lacks a clear Kanban view of all your deals, focusing instead on lead status within email campaigns, which can limit visibility into the overall sales process. In contrast, HighLevel CRM offers a robust sales pipeline management feature that allows businesses to create customized pipelines aligned with their sales processes. It provides tools for tracking leads, monitoring deal progress, and viewing opportunities through an intuitive dashboard. This feature is designed to streamline sales workflows and enhance visibility into the sales cycle, making it a more comprehensive solution for businesses looking to optimize their sales management.

👉🏼 Try folk now to get a clear, customizable Kanban pipeline for your deals

2. Простота использования

Instantly CRM is designed with a user-friendly interface that simplifies navigation, making it accessible for users of varying technical expertise. HighLevel, while feature-rich, may require a steeper learning curve due to its extensive customization options, which can be overwhelming for new users looking for straightforward CRM solutions.

3. Обогащение контактов

Instantly CRM offers contact enrichment by leveraging a large database of verified information, automatically enhancing records with details like company names and job titles. HighLevel does not emphasize contact enrichment as a core feature, focusing more on communication and automation tools rather than augmenting contact data.

4. Информационно-пропагандистская работа

Instantly provides a robust cold outreach solution, allowing unlimited email connections and rotation for optimal deliverability, tailored for outreach at scale. HighLevel includes diverse outreach tools such as email campaigns and text messaging, offering multiple communication methods but requiring time to configure for specific strategies.

5. Автоматизация

Instantly CRM automates email outreach and follow-ups, adjusting campaigns based on recipient behavior to optimize engagement. HighLevel offers comprehensive automation for lead follow-ups and scheduling, but setting up complex workflows may demand additional effort to configure effectively.

6. Интеграция

Instantly CRM integrates with various third-party applications through Zapier, connecting with tools like Google Workspace and Salesforce, available from their Hypergrowth plan. HighLevel offers direct integrations with numerous platforms, enhancing its connectivity for diverse business needs.

7. Искусственный интеллект

Instantly CRM leverages AI to automate email personalization and follow-up sequencing, optimizing campaigns based on engagement metrics. HighLevel does not prominently feature AI integration, focusing more on manual configuration and automation rather than AI-driven optimization or decision-making.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Instantly and HighLevel.

Instantly prices

Instantly offers a few types of plans depending on whether or not you're after its CRM product, leads generator, or outreach campaign product. Their CRM price plan comes as either a monthly or annual subscription. Their yearly subscription plan is as follows.

• Growth CRM: Starts from $37.90 per user, per month.
• Hyper CRM: Starts from $77.60 per user, per month.

Цены HighLevel

High Levels has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

Introducing folk CRM: the best alternative to Instantly and HIghLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that has become the preferred choice for agencies and B2B sales teams of 20-50 people. folk can scale with you as your business grows, thanks to its ability to support solopreneurs, small to mid-size teams, and large enterprises. You can also use folk across your business. With its specific user permissions, teams across sales, marketing, recruitment and more can collaborate in one space - making it ideal for agencies handling multiple client relationships and campaigns.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Instantly vs. HighLevel: What's the verdict?

It's clear that both Instantly and HighLevel, each CRM offers distinct advantages tailored to specific business needs. Instantly excels in email outreach automation, making it ideal for outbound sales teams. HighLevel, on the other hand, provides comprehensive marketing solutions. However, for agencies and B2B sales teams of 20-50 people seeking the optimal balance between functionality and ease of use, folk CRM emerges as the clear winner. Its intuitive features, competitive pricing starting at just $20 per user per month, and ability to handle both client relationships and internal sales processes make it the superior choice for medium-sized teams looking to streamline their CRM processes without the complexity.

👉🏼 Try folk now to streamline agency workflows and never miss a follow-up across teams

Часто задаваемые вопросы

Is HighLevel a CRM?

Yes. HighLevel is a CRM built for agencies, combining pipelines, funnels, email/SMS marketing, automation, booking, and white-label options.

Does Instantly have a CRM and a visual sales pipeline?

Instantly offers a CRM centered on cold email outreach. It tracks lead status in campaigns but lacks a robust, Kanban-style pipeline for deal tracking.

How much do Instantly and HighLevel cost?

Instantly CRM (annual): Growth from $37.90/user/mo, Hyper from $77.60. HighLevel: Starter $97/user/mo, Unlimited $297/user/mo. Prices vary by billing term and region.

What is a good alternative to Instantly and HighLevel?

folk offers a customizable pipeline, contact enrichment, email sequences, and simple automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.