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Attio vs. Pipeliner CRM: Quick Overview
Choosing the right CRM can significantly impact your business's efficiency and customer relations.
Attio and Pipeliner CRM are two platforms that cater to distinct business needs. Attio emphasizes simplicity and modern design, offering highly customizable workspaces for contact and relationship management. Pipeliner CRM, in contrast, focuses on visual sales management and analytics, making it a strong choice for teams that need detailed pipeline tracking.
In this blog post, we'll compare their features, pricing, and usability to help you decide which platform aligns better with your goal. We'll also explore folk, which might just be the perfect CRM solution for sales teams of 20-50 people looking for an intuitive yet powerful alternative.
👉🏼 Try folk now to evaluate folk as an alternative to Attio and Pipeliner for mid-size sales teams
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Что такое Attio?
Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.
Key features of Attio
- Customizable pipelines: Attio allows users to fully customize sales pipelines, creating deal stages that match specific business processes.
- Contact and company management: It centralizes contact and company data, automatically tracking emails, notes, and tasks for a comprehensive view of interactions.
- Workflow automation: Users can automate tasks such as data entry and follow-ups based on specific triggers, improving efficiency.
- Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.
Что такое Pipeliner CRM?
Pipeliner is an AI-powered sales CRM designed for small, mid-sized, and enterprise organizations, focusing on simplicity and scalability. It offers a visual approach to sales management, allowing teams to track pipelines, forecast outcomes, and automate workflows.
Основные функции Pipeliner CRM
- Автоматизация работы отдела продаж: автоматизирует рутинные задачи отдела продаж, помогая командам сосредоточиться на продажах и обеспечивая согласованность рабочих процессов.
- Управление ключевыми клиентами: предоставляет инструменты для управления и отслеживания отношений с высокоценными клиентами, обеспечивая индивидуальный подход и стратегию.
- Отслеживание коммуникаций и действий: регистрирует и систематизирует все взаимодействия, звонки и электронные письма, обеспечивая централизованный обзор коммуникаций с клиентами.
- Механизм отчетности: предлагает настраиваемые отчеты и панели инструментов для получения информации о результатах продаж и производительности команды.
- Process and workflow automation: Automates repetitive workflows, such as task assignments and approvals, to improve efficiency and reduce manual effort.
Attio vs. Pipeliner CRM: Feature Comparison
Let's break down the key features of Attio and Pipeliner CRM and take a closer look at their sales automation, email marketing tools, and contact management.
1. Управление каналом продаж
Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. The system supports a Kanban-style view for visualizing deal progression and includes automation triggers at each stage to enhance productivity. Pipeliner CRM's pipeline feature offers a visual interface to track sales opportunities through different stages. The drag-and-drop functionality allows you to move deals across stages, providing an overview of your sales progress. It supports multiple pipelines to accommodate different sales workflows, with integrated tools like automation and reporting to assist with task management and deal prioritization. While both features are functional and adaptable, medium-sized sales teams of 20-50 people often find that folk CRM provides the ideal balance of customization and simplicity without the complexity that can slow down team adoption.


2. Простота использования
Attio offers a modern and intuitive user interface, making it easy for users to navigate and manage customer relationships efficiently. Pipeliner CRM, while comprehensive, can be more complex due to its extensive features, which may require a steeper learning curve for new users.
3. Обогащение контактов
Attio automatically enriches people and company records with useful data points like logos and profile pictures, streamlining the data management process. Pipeliner CRM does not offer automatic contact enrichment, requiring users to manually update records or use third-party integrations.
4. Информационно-пропагандистская работа
Attio integrates with Outreach, enabling users to trigger responses to email sequences and send messages directly from the platform. Pipeliner CRM offers basic outreach through mass email features, allowing users to create bulk campaigns. However, its outreach tools are limited compared to dedicated platforms, focusing on supporting existing sales processes.
5. Автоматизация
Attio's automation capabilities streamline workflows by automating tasks like data entry and follow-ups based on customer interactions. Pipeliner CRM offers workflow automation for repetitive tasks, with additional integrations available through the Automation Hub. Both platforms aim to enhance efficiency, though Pipeliner may require more configuration for advanced setups.
6. Интеграция
Attio provides seamless integration with various tools to enhance CRM functionality, allowing users to connect with their preferred applications. Pipeliner CRM also offers robust integration options, supporting connectivity with a wide range of third-party applications to extend its capabilities and tailor the CRM to specific business needs.
7. Искусственный интеллект
Attio CRM leverages AI to automate complex tasks like data classification and lead qualification. Pipeliner CRM's Voyager AI Gen focuses on providing sales insights by analyzing data for recommendations and forecasts. While both utilize AI, Attio extends its capabilities to broader CRM functionalities beyond sales insights.
Сравнение цен и тарифных планов
Let's take a closer look at the price and plans of both Attio and Pipeliner CRM.
Attio prices
Attio has a free plan limited to three seats per month. After that, an annual subscription is as follows.
- Plus: $34/seat/month.
- Pro: $69/seat/month.
- Enterprise: $119/seat/month.

Цены на Pipeliner CRM
Pipeliner has a few options for you to choose from, depending on the features you're after and price point.
- Стартовый пакет: от 65 долларов США за место в месяц.
- Бизнес: от 85 долларов США за место в месяц.
- Enterprise: от 115 долларов США за место в месяц.
- Без ограничений: от 150 долларов США за место в месяц.

Introducing folk CRM: the best alternative to Attio and Pipeliner CRM
Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform specifically designed for sales teams of 20-50 people who need a powerful yet intuitive solution. Folk's plug-and-play system is particularly well-suited for medium-sized sales teams that want to avoid the complexity of enterprise solutions while still getting robust functionality. Folk can support multi-use cases across your business including sales, marketing, and recruitment, making it the ideal choice for growing teams that need versatility without overwhelming features.
👉🏼 Try folk now to manage your pipelines, enrichment, and sequences without the enterprise complexity

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Основные характеристики
- Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
- Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
- Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
- Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
- Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
- Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
- Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
- Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.
Цены и тарифные планы
folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.
- Стандартный: 20 долларов США за пользователя в месяц.
- Премиум: 40 долларов США за пользователя в месяц.
- Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Attio vs. Pipeliner CRM: What's the Verdict?
Both Attio and Pipeliner CRM offer robust solutions tailored for different business needs. Attio has customizable pipelines and an intuitive interface, making it ideal for businesses seeking flexibility. Pipeliner CRM has AI-powered features and scalability, perfect for organizations looking for comprehensive sales management tools. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional options. Folk CRM perfectly balances ease of use with customization, offering the right feature set without overwhelming complexity that can slow down team adoption and productivity.
Часто задаваемые вопросы
What is the key difference between Attio and Pipeliner CRM?
Attio centers on flexible, customizable pipelines and a modern UI. Pipeliner prioritizes visual sales tracking, reporting, and AI insights. Both automate workflows; Pipeliner may need more setup for advanced use.
Which is easier to use: Attio or Pipeliner CRM?
Attio is generally easier to navigate thanks to a modern, intuitive interface. Pipeliner offers deeper features but often has a steeper learning curve, especially for new users.
Does Attio have a free plan?
Yes. Attio offers a free plan for up to 3 seats. Paid annual plans start at $34/user/month (Plus), then $69 (Pro) and $119 (Enterprise) per user per month.
What is a good alternative to Attio and Pipeliner CRM?
folk CRM is a strong alternative for 20–50 person teams, with customizable pipelines, enrichment, sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial at folk.
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