ActiveCampaign vs HighLevel

Overview: ActiveCampaign vs. HighLevel (and a smarter alternative)

ActiveCampaign and HighLevel are two platforms designed to enhance customer engagement and streamline business processes.

ActiveCampaign focuses on email marketing, customer experience automation, and CRM features, making it suitable for businesses prioritizing personalized communication.

HighLevel, in contrast, targets agencies with tools for lead management, automation, and client-facing features.

In this comparison, we'll review their key features, ease of use, and pricing to help you determine which platform better fits your business needs. For marketing agencies with teams of 20-50 people seeking a more balanced and intuitive contact management solution, folk CRM stands out as the superior choice.

👉🏼 Try folk now to manage pipelines and automations without HighLevel's complexity

What is ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication.

Key features of ActiveCampaign

• Email marketing: Create personalized email campaigns with drag-and-drop templates, advanced segmentation, and automated sequences to engage your audience effectively.
• Marketing automation: Automate workflows for email, SMS, and site messages, based on user behavior and custom triggers, enhancing customer engagement and retention.
• Sales automation: Integrates a CRM with automation tools to streamline the sales process, track leads, manage deals, and automate follow-ups.
• CRM feature: Sales focused CRM to track and manage processes using automation.
  

Что такое HighLevel?

HighLevel — это комплексная платформа, разработанная для оптимизации цифрового маркетинга агентств и компаний. Она предлагает такие функции, как сбор лидов, автоматическое бронирование, удержание клиентов и создание сайтов для членов клуба. Платформа предоставляет инструменты, которые помогают агентствам создавать свои цифровые маркетинговые механизмы, автоматизировать рабочие процессы и стимулировать рост бизнеса. Она также включает в себя опцию white-label для агентств.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

ActiveCampaign vs. HighLevel: Feature Comparison

Let's break down the key features of these two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For mid-sized marketing agencies looking to manage client relationships and campaigns effectively, the choice of CRM can significantly impact team productivity and client satisfaction.

1. Управление каналом продаж

ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. HighLevel CRM's sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard. This feature is designed to help organize sales workflows and provide visibility into the sales cycle.

2. Простота использования

ActiveCampaign is known for its intuitive interface, making it easy for users to navigate and implement campaigns without extensive technical knowledge. HighLevel, while feature-rich, may require a steeper learning curve due to its comprehensive suite of tools, which can be overwhelming for beginners.

3. Обогащение контактов

ActiveCampaign does not appear to have a contact enrichment feature, limiting its ability to automatically gather additional data on contacts. Users may need to manually input or use third-party tools for enhanced contact profiles. HighLevel CRM does not appear to offer dedicated contact enrichment features.

4. Информационно-пропагандистская работа

ActiveCampaign's outreach includes email, SMS, and some social media tools, focusing on segmentation and personalization, though SMS is basic. HighLevel offers email, text messaging, and automated sequences, providing versatile communication options, but setup can be complex.

5. Автоматизация

ActiveCampaign excels with a visual drag-and-drop builder for setting up workflows, automating tasks like emails and follow-ups. HighLevel offers robust automation for lead follow-ups and scheduling, but complex workflows may require more configuration time.

6. Интеграция

ActiveCampaign supports over 900 integrations, including Shopify, WordPress, Salesforce, and Google Analytics, enhancing its connectivity with popular tools and platforms. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Искусственный интеллект

ActiveCampaign integrates AI features like predictive sending and content optimization. HighLevel lacks prominent AI features, focusing on manual configuration rather than AI-driven functionalities.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both ActiveCampaign and HIghLevel.

ActiveCampaign prices

ActiveCampaign's price plans are based on the number of contacts you have. The following is based on a plan for 1,000 contacts.

• Starter: Starting from $15/month.
• Plus: Starting from $49/month.
• Pro: Starting from $79/month.
• Enterprise: Starting from $145/month.

Цены HighLevel

High Level has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

Introducing folk CRM: the best alternative to ActiveCampaign and HIghLevel

Looking for an affordable alternative perfect for growing marketing agencies? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. For marketing agencies with teams of 20-50 people, folk CRM delivers the ideal balance of functionality and simplicity, supporting sales, marketing, recruitment and client management without overwhelming your team. folk can also scale seamlessly as your agency grows, thanks to its ability to adapt from small teams to larger operations.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

ActiveCampaign vs. HighLevel: What's the verdict?

In comparing ActiveCampaign and HighLevel, it's apparent how both platforms offer robust CRM solutions with unique strengths. ActiveCampaign excels in email marketing and automation, while HighLevel provides comprehensive marketing tools for agencies. However, for marketing agencies with teams of 20-50 people seeking a more personalized approach, folk CRM stands out as the clear winner. It combines ease of use with powerful customization, making it perfectly suited for diverse agency functions from client management to campaign execution. With competitive pricing and a user-friendly interface designed specifically for growing agencies, folk CRM offers the most compelling choice for marketing agencies aiming to enhance their CRM experience without overwhelming complexity.

Часто задаваемые вопросы

👉🏼 Try folk now to centralize contact enrichment and email sequences versus ActiveCampaign

What is the main difference between ActiveCampaign and HighLevel?

ActiveCampaign centers on email marketing, automation, and a sales-focused CRM. HighLevel targets agencies with an all-in-one suite for lead capture, workflows, client portals, and white-label options.

Which is easier to use, ActiveCampaign or HighLevel?

ActiveCampaign is generally easier to set up and navigate. HighLevel is powerful but has a steeper learning curve due to its broader feature set.

How much do ActiveCampaign and HighLevel cost?

ActiveCampaign (1,000 contacts): Starter $15/mo, Plus $49, Pro $79, Enterprise $145. HighLevel: Starter $97/seat/mo, Unlimited $297/seat/mo. Pricing can vary by contacts, features, and billing.

What is a good CRM alternative for marketing agencies?

folk offers a customizable pipeline, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.