Breakcold vs ActiveCampaign

Breakcold vs. ActiveCampaign: Overview

Choosing the right CRM can significantly impact your business operations and growth. Breakcold and ActiveCampaign are two prominent CRM platforms, each offering distinct features tailored to different business needs. This article provides an in-depth comparison of these platforms, examining their core functionalities, pricing, and advantages to guide you in selecting the ideal CRM for your organization.

Additionally, we'll introduce folk as a viable alternative, offering unique capabilities that might align better with your business requirements.

Wat is Breakcold?

Breakcold is een verkooptool met een sterke focus op social selling. Het combineert traditionele CRM-functies zoals e-mailcampagnes en sales pipeline management met specifieke mogelijkheden die zijn ontworpen om de betrokkenheid bij potentiële klanten te vergroten.

Belangrijkste kenmerken van Breakcold

• Integratie met sociale media: Breakcold kan makkelijk worden gekoppeld aan platforms zoals LinkedIn en Twitter, zodat gebruikers met potentiële klanten kunnen kletsen zonder van tabblad te hoeven wisselen.
• Samengestelde feeds: u kunt gepersonaliseerde feeds van B2B-contacten maken, zodat verkoopteams betrokken blijven bij leads door hun updates op verschillende kanalen te volgen.
• Uniforme e-mailinbox: centraliseert alle e-mailconversaties van verschillende domeinen, waardoor de communicatie met potentiële klanten wordt gestroomlijnd en de organisatie wordt verbeterd.
• Verkoop pijplijnbeheer: Met een visuele pijplijn kunt u deals in verschillende stadia beheren en volgen, waardoor het totale verkoopproces wordt verbeterd.

Wat is ActiveCampaign?

Active Campaign is een marketingautomatiseringsplatform dat is ontworpen om bedrijven van elke omvang te helpen bij het beheren van klantinteracties en het stimuleren van groei door middel van gepersonaliseerde en geautomatiseerde communicatie.

Belangrijkste kenmerken van ActiveCampaign

• E-mailmarketing: creëer gepersonaliseerde e-mailcampagnes met sjablonen die u kunt verslepen, geavanceerde segmentatie en geautomatiseerde reeksen om uw publiek effectief aan te spreken.
• Marketingautomatisering: automatiseer workflows voor e-mail, sms en websiteberichten op basis van gebruikersgedrag en aangepaste triggers, waardoor de betrokkenheid en retentie van klanten wordt verbeterd.
• Verkoopautomatisering: integreert een CRM met automatiseringstools om het verkoopproces te stroomlijnen, leads bij te houden, deals te beheren en follow-ups te automatiseren.
• CRM-functie: Verkoopgericht CRM om processen bij te houden en te beheren met behulp van automatisering.

Breakcold vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For medium-sized sales teams of 20-50 people evaluating these platforms for outreach and email automation, understanding these core differences is crucial for making the right choice.

1. Beheer van de verkooppijplijn

Breakcold's pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Gebruiksgemak

Breakcold is designed with simplicity in mind, offering an intuitive interface that prioritizes ease of navigation, making it user-friendly for beginners. ActiveCampaign, while powerful, can be more complex and may require a steeper learning curve for new users to fully leverage its extensive features.

3. Contactverrijking

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. ActiveCampaign does not appear to have a contact enrichment feature.

4. Outreach

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects, and its built-in email tracking helps users monitor the effectiveness of their campaigns. However, some users have noted limitations in sequencing contacts on lower-tier plans.
ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. Automatisering

ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.
Breakcold offers automation features that streamlines manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns.

6. Integratie

Breakcold and ActiveCampaign both offer integration capabilities, but ActiveCampaign stands out with its extensive list of third-party app integrations, enabling seamless connectivity across various business tools. Breakcold, while offering essential integrations, may not match the breadth of ActiveCampaign's ecosystem.

7. Kunstmatige intelligentie

ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging. Breakcdld does not appear to have an AI integration.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both Breakcold and ActiveCampaign.

Breakcold-prijzen

• CRM Essentials: $ 29 per gebruiker per maand.
• CRM Pro: $59 per gebruiker per maand.

Prijzen van ActiveCampaign

• Starter: vanaf $ 15 per maand.
• Plus: vanaf $ 49 per maand.
• Pro: Vanaf $ 79 per maand.
• Enterprise: vanaf $ 145 per maand.

Introducing folk CRM: the best alternative to Breakcold and ActiveCampaign

Looking for the best CRM solution for sales teams of 20-50 people focused on outreach and email automation? We recommend folk CRM. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that excels for medium-sized sales teams managing complex outreach campaigns.

👉🏼 Try folk now to streamline outreach and email automation for teams of 20–50.

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Belangrijkste kenmerken

• Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
• Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
• Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
• Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
• E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.
• Notes and reminders: Attach notes directly on a contact's profile, and assign reminders so you know exactly when to follow up.

Prijs en abonnementen

folk biedt een gratis proefperiode van 14 dagen. Daarna zijn er betaalbare maand- of jaarabonnementen beschikbaar. Het jaarabonnement is als volgt.

• Standaard: $ 20 per gebruiker, per maand.
• Premium: $40 per gebruiker, per maand.
• Aangepast: vanaf $ 80 per gebruiker per maand.

Breakcold vs. ActiveCampaign: What's the verdict?

In the debate between Breakcold and ActiveCampaign, each CRM offers unique strengths tailored to different business needs. Breakcold excels in social selling with its seamless social media integrations, while ActiveCampaign stands out with its robust automation features. However, for sales teams of 20-50 people seeking the best solution for outreach and email automation, folk CRM provides the most compelling alternative. It combines the ease of use that medium-sized teams need with powerful automation capabilities and superior contact enrichment features, making it the ideal choice for growing sales organizations who value adaptability and user-friendly design.

👉🏼 Try folk now to never miss a follow-up and enrich contacts automatically.

Veelgestelde vragen

How to choose between Breakcold and ActiveCampaign?

Choose Breakcold if teams prioritize social selling and simple pipelines. Choose ActiveCampaign for advanced automations, broad integrations, and multichannel messaging. Consider learning curve: Breakcold easier; ActiveCampaign more complex but deeper.

Does ActiveCampaign have contact enrichment?

ActiveCampaign lacks native contact enrichment. Data can be expanded via integrations or manual updates.

Can Breakcold run multichannel outreach with LinkedIn and email?

Yes. Breakcold supports automated cold outreach across LinkedIn and email with tracking. Note sequencing limits on lower-tier plans.

What is a good alternative to Breakcold and ActiveCampaign?

folk offers customizable pipelines, contact enrichment, email sequences with AI personalization, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.