Instantly vs ActiveCampaign

Overview: Instantly vs. ActiveCampaign

Choosing the right platform can significantly impact your business operations.

Instantly and ActiveCampaign stand out as two popular options, each offering distinct features tailored to different business needs. Instantly excels in automation and email outreach, ideal for businesses focused on lead generation, while ActiveCampaign is renowned for its comprehensive marketing automation and customer experience solutions. This article will explore the key features, pricing, and benefits of both platforms, providing you with valuable insights to determine which CRM best aligns with your organizational goals.

또한, 20~50명의 영업 팀에 특히 적합한 매력적인 대안으로서 포크를 소개하겠습니다.

인스턴트란 무엇인가요?

Instantly is a newer player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly CRM is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.

Instantly의 주요 기능

• 이메일 아웃리치 자동화: Instantly의 두드러진 기능 중 하나는 대규모로 수천 통의 맞춤형 콜드 이메일을 자동화하여 발송할 수 있는 능력입니다.
• 고급 이메일 워밍업: 이메일 워밍 및 평판 관리 도구를 제공하여 이메일이 스팸이 아닌 수신함으로 즉시 전달되도록 보장합니다.
• AI 기반 인사이트: AI 기반 분석을 활용하여 아웃리치 성공 여부에 대한 통찰력을 얻고 향후 캠페인을 최적화하세요.
• 다중 계정 관리: 하나의 대시보드에서 여러 이메일 계정과 캠페인을 원활하게 운영하세요.
• 성과 추적: 오픈율, 클릭률 및 기타 핵심 지표를 추적하여 캠페인 성과를 실시간으로 측정합니다.
• 통합: Instantly CRM은 Zapier, Google 스프레드시트 및 기타 생산성 앱과 즉시 연동되어 업무 흐름을 간소화합니다.

ActiveCampaign이란 무엇인가요?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication. It's got some elements of a CRM, but that is not it's main focus.

ActiveCampaign의 주요 기능

• 이메일 마케팅: 드래그 앤 드롭 템플릿, 고급 세분화, 자동화된 시퀀스를 활용해 맞춤형 이메일 캠페인을 생성하여 고객과 효과적으로 소통하세요.
• 마케팅 자동화: 사용자 행동과 맞춤형 트리거를 기반으로 이메일, SMS, 사이트 메시지의 워크플로를 자동화하여 고객 참여도와 유지율을 향상시킵니다.
• 영업 자동화: CRM을 자동화 도구와 통합하여 영업 프로세스를 간소화하고, 리드를 추적하며, 거래를 관리하고, 후속 조치를 자동화합니다.
• CRM 기능: 자동화를 통해 프로세스를 추적하고 관리하는 영업 중심 CRM.

Instantly vs. ActiveCampaign: Feature Comparison

두 CRM 소프트웨어 솔루션의 주요 기능을 분석해보고, 영업 자동화, 이메일 마케팅 도구, 연락처 관리 기능을 자세히 살펴보겠습니다.

1. 영업 파이프라인 관리

Instantly lacks a clear kanban view of all your deals. You can view your leads' status with email campaigns, but there isn't a distinct pipeline management view. In contrast, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. 사용 편의성

Instantly CRM is designed with simplicity in mind, offering an intuitive interface that allows users to quickly navigate and manage campaigns. ActiveCampaign, while also user-friendly, offers more complex features that may require a steeper learning curve for those unfamiliar with advanced marketing tools.

3. 접촉 강화

Instantly CRM offers contact enrichment features by leveraging a large database of verified contact information. The platform can automatically enhance contact records by adding details such as company names, job titles, and more. ActiveCampaign does not appear to have a contact enrichment feature.

4. 외부 협력

Instantly provides a robust cold outreach solution, allowing users to connect unlimited email addresses, rotate them for improved deliverability, and send multiple emails in campaigns, ideal for large-scale outreach. ActiveCampaign's outreach capabilities include email, SMS, and some social media tools, but its SMS functionality is basic.

5. 자동화

Instantly CRM focuses on automating email outreach with personalized bulk emails and automatic follow-ups based on recipient behavior. ActiveCampaign offers extensive automation with workflows that automate tasks like sending emails and updating records, using a visual builder and a range of triggers for dynamic engagement.

6. 통합

Instantly CRM integrates with various third-party applications primarily through Zapier, connecting with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 인공 지능

Instantly CRM integrates AI to enhance email outreach by automating personalization, scheduling, and follow-up sequencing based on engagement patterns. ActiveCampaign uses AI for predictive sending and content optimization, analyzing behavior for optimal email timing and messaging.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Instantly and ActiveCampaign.

즉시 가격

Instantly는 고객이 CRM 제품, 리드 생성기 또는 아웃리치 캠페인 제품을 원하는지에 따라 몇 가지 유형의 플랜을 즉시 제공합니다. 그들의 CRM 가격 플랜은 월간 또는 연간 구독 형태로 제공됩니다. 연간 구독 플랜은 다음과 같습니다.

• Growth CRM: 사용자당 월 $37.90부터 시작합니다.
• Hyper CRM: 사용자당 월 $77.60부터 시작합니다.

ActiveCampaign 가격

Active Campaign's price plans depends on the number of contacts you have in your database. The following is based off an indication of 1,000 contacts.

• 스타터: 월 15달러부터 시작.
• 추가: 월 49달러부터 시작합니다.
• 장점: 월 79달러부터 시작.
• 엔터프라이즈: 월 $145부터 시작.

Introducing folk CRM: the best alternative to Instantly and ActiveCampaign

Looking for an affordable alternative? We recommend folk CRM, especially for medium-sized sales teams of 20-50 people. There is a reason why folk CRM is a multiple award-winning platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

👉🏼 Try folk now to manage customizable pipelines for your sales team

주요 기능

• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Instantly vs. ActiveCampaign: What's the verdict?

In comparing Instantly and ActiveCampaign, each CRM offers unique strengths; Instantly excels in automation and email outreach, while ActiveCampaign provides robust marketing automation and CRM capabilities. However, for medium-sized sales teams of 20-50 people seeking a more personalized and flexible CRM solution, folk CRM emerges as the superior choice. With its user-friendly interface, customizable features, and pricing that scales perfectly for growing sales teams, folk CRM allows businesses to tailor their experience to meet specific outreach and automation needs, making it a versatile choice for various business functions.

👉🏼 Try folk now to never miss a follow-up when switching from outreach-first tools to a full CRM

자주 묻는 질문

What is the main difference between Instantly and ActiveCampaign?

Instantly focuses on cold email outreach at scale with warm-up, multi-account rotation, and enrichment. ActiveCampaign is broader marketing automation with email, SMS, and a built-in sales CRM for pipelines and deal tracking.

Instantly에는 영업 파이프라인 보기가 있나요?

No. Instantly does not offer a dedicated, kanban-style sales pipeline. It tracks leads mainly through campaign statuses and email engagement, not stage-based deal boards.

Is ActiveCampaign a CRM?

Yes. ActiveCampaign includes a sales CRM with pipelines, deals, tasks, and automation. However, its primary focus is marketing automation and customer messaging across email and SMS.

What is a good alternative to Instantly and ActiveCampaign?

Consider folk CRM. It offers a customizable pipeline, contact enrichment, email sequences with AI, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.