HubSpot vs Zoho

When choosing a CRM platform, HubSpot and Zoho stand out as top contenders, each offering distinct features tailored to enhance business operations, customer engagement, and sales growth. HubSpot is renowned for its user-friendly interface and integrated tools across marketing, sales, and service, while Zoho excels in sales automation and customization capabilities. This article will explore the strengths, pricing, and benefits of both platforms to guide you in selecting the best CRM for your business needs. Additionally, we will introduce folk as a viable alternative worth considering for sales teams of 20-50 people.

HubSpot이란 무엇인가요?

HubSpot CRM은 사용하기 쉽고 확장 가능한 플랫폼으로, 영업, 마케팅, 고객 서비스 및 운영을 효율적으로 관리하기 위한 통합 도구를 제공합니다.

Key features of HubSpot:

• 마케팅 허브: 이메일 마케팅, 광고 추적, 랜딩 페이지 및 리드 생성 도구를 포함합니다.
• 영업 허브: 거래 추적, 파이프라인 관리, 영업 자동화 및 보고 기능을 제공합니다.
• 서비스 허브: 티켓팅, 실시간 채팅, 지식 기반과 같은 고객 서비스 도구를 제공합니다.
• 운영 허브: 서로 다른 시스템 간 비즈니스 프로세스를 동기화하고 자동화합니다.
• 리드 스코어링: 예측 점수를 통해 리드의 우선순위를 정하여 영업 효율성을 개선하십시오.

Zoho란 무엇인가요?

Zoho는 영업에 중점을 둔 CRM 시스템입니다. 여정 오케스트레이션, 영업 프로세스 관리, 워크플로 자동화 기능을 갖추고 있습니다. 마케팅 팀을 위한 이벤트 관리 및 고객 세분화 기능도 포함되어 있습니다.

Key features of Zoho:

• 영업 자동화: 리드 관리, 거래 추적, 후속 조치와 같은 영업 업무를 자동화합니다.
• 사용자 정의 가능한 대시보드 및 보고서: 사용자가 심층 분석을 위한 대시보드와 보고서를 생성하고 맞춤 설정할 수 있도록 합니다.
• 다중 채널 커뮤니케이션: 이메일, 전화, 소셜 미디어 및 실시간 채팅과 통합되어 고객 상호작용을 관리합니다.
• 리드 및 연락처 관리: 고객 정보를 관리하고 상호작용을 추적하며, 타깃팅된 캠페인을 위해 연락처를 세분화합니다.
• 워크플로 자동화: 일상적인 업무와 프로세스를 자동화하여 효율성을 높이고 수동 작업을 줄입니다.
• AI-powered sales assistant (Zia): Provides predictive analytics, task automation, and intelligent suggestions to enhance sales performance.
• Custom modules and fields: Allows for the customization of CRM fields, modules, and layouts to fit specific business needs.
• Email integration: Integrates with popular email services for seamless communication and email marketing.
• Inventory management: Manages products, price books, and vendor details directly within the CRM.
• Mobile CRM: Offers mobile apps for managing customer relationships on the go, with features like offline access and GPS tracking.
• Sales pipeline management: Visualizes and manages sales pipelines with drag-and-drop functionality.
• Customer portals: Provides customers with a self-service portal for accessing their information and interacting with the business.
• API and integrations: Supports integration with third-party applications and services via APIs.
• Marketing automation: Integrates with Zoho Campaigns and other marketing tools for automated campaigns and lead nurturing.
• Security and privacy controls: Provides robust security features including role-based access, data encryption, and GDPR compliance.
• Social media integration: Integrates with social media platforms to capture leads and engage with customers directly.
• Gamification: Uses game-like elements to motivate and enhance sales team performance.
• Sandbox environment: Offers a testing environment to try out new features and customizations without affecting the live system.
• Advanced analytics and BI: Provides advanced analytics tools, including predictive analytics, to gain deeper insights into business performance.
• Subscription management: Manages recurring billing, subscriptions, and usage-based pricing models.
• Territory management: Helps in organizing and managing sales territories for better team coordination.

HubSpot vs. Zoho: Feature Comparison

두 CRM 소프트웨어 솔루션의 주요 기능을 분석해보고, 영업 자동화, 이메일 마케팅 도구, 연락처 관리 기능을 자세히 살펴보겠습니다.

1. 영업 파이프라인 관리

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. On the other hand, Zoho CRM's pipeline management feature offers a similar visual overview, enabling users to track deals at various stages and manage the flow of opportunities effectively. Both platforms offer intuitive interfaces that help sales teams streamline their processes, but HubSpot tends to emphasize automation and customization, which can be particularly beneficial for businesses looking to tailor their sales workflows. In contrast, Zoho focuses on providing a straightforward and effective way to manage deal flow, which can be ideal for teams seeking simplicity and ease of use. For medium-sized sales teams looking for the perfect balance of simplicity and customization, folk CRM emerges as the superior choice for teams of 20-50 people, offering the best of both worlds without the complexity. Ultimately, the choice between HubSpot and Zoho for pipeline management may come down to the specific needs of your sales team and how much emphasis you place on customizability versus simplicity.

2. 사용 편의성

HubSpot is renowned for its intuitive interface, making it user-friendly for businesses of all sizes. Zoho, while feature-rich, may require a steeper learning curve for new users due to its extensive customization options and capabilities.

3. 접촉 강화

HubSpot's Breeze Intelligence enhances contact enrichment by automatically populating known information, streamlining data collection and reducing form length. This feature simplifies the user experience and improves data accuracy.

4. 외부 협력

HubSpot offers a drag-and-drop email marketing tool for creating campaigns, A/B testing subject lines, and personalizing emails. Zoho CRM supports multichannel outreach, allowing businesses to engage leads via email, social media, and more, with AI-driven sentiment analysis for prioritizing responses.

5. 자동화

HubSpot excels in automation by streamlining marketing, sales, and customer service tasks like lead nurturing and follow-ups. Zoho CRM offers robust automation through workflows, including Blueprint for sales processes and Zia AI for predictive automation, enhancing efficiency and productivity.

6. 통합

HubSpot's App Marketplace provides over 1,500 integrations, ensuring seamless connectivity with its CRM. Zoho integrates with popular tools like Google Workspace and Microsoft Office, along with accounting software like QuickBooks, to extend its functionality.

7. 인공 지능

HubSpot utilizes AI to automate tasks such as data entry and lead scoring, offering insights for sales forecasting and content recommendations. Zoho's AI assistant, Zia, enhances productivity with predictive analytics, anomaly detection, and optimal engagement timing based on past interactions.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both HubSpot and Zoho.

허브스팟 가격

CRM 제품군의 연간 구독 요금 및 플랜은 다음과 같습니다.

• 스타터: 사용자당 월 15달러.
• 프로페셔널: 사용자당 월 450달러.
• Enterprise: $1,500 per user, per month.

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Zoho 가격

• Zoho offers a Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows:some text
  • 표준: 사용자당 월 20달러
  • 프로페셔널: 사용자당 월 35달러
  • 엔터프라이즈: 사용자당 월 50달러

Introducing folk CRM: the best alternative to HubSpot and Zoho

Looking for an affordable alternative? We recommend folk. There is a reason why folk CRM stands out as the ultimate solution for sales teams of 20-50 people, offering a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that perfectly scales with medium-sized sales organizations.

👉🏼 Try folk now to organize your pipelines and never miss a follow-up when switching from HubSpot or Zoho

주요 기능

• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows:

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

HubSpot vs. Zoho: What's the verdict?

When comparing HubSpot and Zoho, both offer comprehensive CRM solutions with unique strengths. HubSpot excels in its user-friendly interface and integrated marketing tools, making it ideal for businesses focused on inbound marketing. Zoho, on the other hand, provides extensive customization and affordable pricing, catering well to companies seeking flexibility and budget-friendliness. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with customization specifically designed for medium-sized sales organizations.

👉🏼 Try folk now to manage contact-based reminders with your team while comparing HubSpot and Zoho

자주 묻는 질문

What is the difference between HubSpot and Zoho?

HubSpot offers an intuitive, all-in-one suite spanning marketing, sales, and service with strong automation. Zoho emphasizes deep customization, robust sales workflows, and broad features at a lower cost. Choice depends on usability needs vs flexibility.

Which is easier to use: HubSpot or Zoho?

HubSpot is generally easier to get started with thanks to a clean UI and presets. Zoho is powerful but has a steeper learning curve due to extensive customization and settings.

Is Zoho cheaper than HubSpot?

At comparable tiers, Zoho's pricing is typically lower, and it offers a free plan for small teams. HubSpot can become costlier as features and seats scale. Always compare current tiers and required add-ons.

What is a good alternative to HubSpot and Zoho for mid-sized teams?

For sales teams of 20–50, folk offers customizable pipelines, contact enrichment, Gmail/Outlook sync, and email sequences in an easy, plug-and-play CRM, with a 14-day trial and affordable plans.