Discover folk - the CRM for people-powered businesses
Sales tracking software—when paired with the right CRM—turns chaos into control. It helps teams see what’s working, what’s not, and what needs to happen next. Whether you’re managing five deals or 5,000, the right tool can make or break your pipeline.
Discover a curated list of standout tools in 2025, reviewed with clarity, depth, and practical insight.
Best Sales Tracking Software in 2025: A Quick Comparison
folk CRM
Best for
Startups, agile B2B teams, agencies
Overview
folk CRM is designed for modern sales workflows with a heavy emphasis on collaboration and customization. It features Magic Fields to auto-tag and segment contacts dynamically, shareable pipelines, and a clean UI that sales teams actually enjoy using.
Key Features
- Magic Fields for custom tagging and filtering
- Pipeline templates and shared team views
- Chrome extension for easy contact capture
- Workflow automation and integrations
Pros
- Clean UX with zero learning curve
- Excellent for collaborative prospecting and deal tracking
- Responsive customer support
Cons
- No freemium version
- Focused primarily on SMBs
Pricing
From $20/user/month
Pipedrive
Best for
Sales-led teams that prioritize pipeline visibility
Overview
Pipedrive is built around a visual drag-and-drop pipeline interface. It includes customizable deal stages, forecasting reports, sales activity reminders, and native email syncing.
Key Features
- Smart contact data enrichment
- Goal tracking and reporting dashboards
- Workflow automation with triggers
- Email templates and scheduler
Pros
- Strong visual deal tracking
- Easy to implement and scale
- Third-party integrations with over 300 apps
Cons
- Lacks built-in marketing tools
- Forecasting can be basic
Pricing
From $24/user/month
HubSpot CRM
Best for
SMBs wanting a unified marketing and sales stack
Overview
HubSpot’s CRM platform includes lead management, deal tracking, contact activity logs, and email tools. The free plan is comprehensive, but growth quickly depends on unlocking paid tiers.
Key Features
- Lead scoring and lifecycle tracking
- Customizable dashboards and deal stages
- Email tracking, automation, and templates
- Integration with HubSpot CMS and marketing tools
Pros
- Excellent free plan for early-stage teams
- Clean design and intuitive UX
- Unified hub for sales and marketing
Cons
- Paid tiers get expensive at scale
- CRM customization is limited without premium plans
Pricing
Free + Paid tiers
Close CRM
Best for
Remote or inside sales teams with high outreach volumes
Overview
Close CRM combines contact management with built-in calling, SMS, and multi-channel email workflows. It’s built for sales reps who need a fast, efficient tool to engage and convert leads.
Key Features
- Power dialer, SMS, email campaigns
- Pipeline and lead management
- Smart views and custom filters
- Built-in reporting and analytics
Pros
- All-in-one communication toolset
- Fast UI and responsive design
- Excellent support and documentation
Cons
- Lacks field sales functionalities
- No freemium option
Pricing
From $35/user/month
monday CRM
Best for
Sales teams managing complex projects and client onboarding
Overview
monday sales CRM offers drag-and-drop boards, visual automations, and powerful filtering. It adapts well to non-traditional or mixed sales/ops workflows.
Key Features
- Customizable dashboards and deal pipelines
- Automated reminders and task triggers
- Visual timelines and workload tracking
- Integrates with Slack, Google Workspace, and more
Pros
- Strong visual layout and automation builder
- Suitable for sales + project teams
- Broad template library
Cons
- Not purpose-built for traditional sales
- Can feel too open-ended for structured sales teams
Pricing
From $12/user/month
Freshsales
Best for
Teams seeking AI-powered sales insights and routing
Overview
Freshsales provides AI-powered lead scoring and forecasting with automation across communication channels. It suits mid-sized teams needing insights and efficiency.
Key Features
- Freddy AI for deal insights and follow-up recommendations
- Lead scoring and territory management
- Sales sequences and workflows
- Built-in email, phone, and chat
Pros
- Advanced AI recommendations
- Omnichannel communication in one dashboard
- Mobile app with offline access
Cons
- UI can be cluttered for new users
- Some features require upper tiers
Pricing
From $9/user/month (annual)
Salesforce
Best for
Large, multi-team sales orgs needing total customization
Overview
Salesforce is the gold standard in CRM and sales tracking, built for complex enterprise environments. It supports every stage of the sales lifecycle with robust automation and analytics.
Key Features
- Custom dashboards, objects, and workflows
- Advanced forecasting and territory management
- AppExchange ecosystem with 1,000+ integrations
- AI-powered insights via Salesforce Einstein
Pros
- Unmatched flexibility and scalability
- Enterprise-grade data protection
- Community and support ecosystem
Cons
- Expensive and complex to implement
- Steep learning curve
Pricing
From $25/user/month
Zoho CRM
Best for
SMBs looking for all-in-one CRM on a budget
Overview
Zoho CRM supports multi-channel communication, custom pipelines, and automation—all with an affordable pricing model. A good fit for early-stage or budget-conscious teams.
Key Features
- Multichannel support: email, chat, phone, social
- AI assistant (Zia) for insights
- Sales automation and reporting tools
- Custom workflows and functions
Pros
- Feature-rich even at lower tiers
- Affordable and scalable
- Mobile and desktop accessibility
Cons
- Dated interface
- Can get clunky with large datasets
Pricing
From $14/user/month (annual)
Nutshell
Best for
Simple, visual deal tracking without complexity
Overview
Nutshell is focused on usability and clarity. It includes team collaboration tools, a strong visual pipeline, and good reporting—all without overengineering.
Key Features
- Board and list view pipelines
- Real-time sync with Gmail/Outlook
- Team activity tracking and collaboration
- Sales automation rules
Pros
- Super fast setup
- Ideal for teams switching from spreadsheets
- Top-rated customer service
Cons
- Less customizable
- No AI insights or deep analytics
Pricing
From $19/user/month
Insightly
Best for
Sales teams needing CRM + project management in one place
Overview
Insightly bridges the gap between deal tracking and post-sale delivery with built-in project and task features. Great for agencies and service businesses.
Key Features
- Integrated project and task boards
- Workflow automation
- Lead, contact, and opportunity tracking
- Native email templates and routing
Pros
- Full sales-to-delivery visibility
- Good for ops-driven orgs
- App integrations (Gmail, Office, Slack, etc.)
Cons
- UI can feel dated
- Setup takes time
Pricing
From $29/user/month
FAQ: Sales Tracking Software
What is Sales Tracking Software?
Sales tracking software helps sales managers and reps monitor deal progress, analyze team performance, and forecast revenue.
Expert tip: Real-time tracking increases close rates by 25%!
Why Use Sales Tracking Software?
Sales tracking software is essential for growth-focused teams. It gives visibility, aligns sales processes, and improves team accountability.
High-performing sales teams are 2.8x more likely to use data-driven tools
What’s the difference between sales tracking software and CRM?
A CRM manages all customer relationships. Sales tracking software focuses on pipeline and deal management. Most modern CRMs include both.
Is free sales tracking software reliable?
Yes—for small teams. But scaling usually requires switching to paid plans for automation, reports, and team visibility.
How do I choose the best sales tracking tool?
Start with your sales model. Look at integration needs, team size, budget, and must-have features (automation, analytics, communication, etc.).
Conclusion
Choosing the right sales tracking software means aligning features, flexibility, and scale with your sales process. folk CRM stands out for agile teams that want intuitive pipelines and powerful filtering. But the best tool depends on your team’s size, tech stack, and sales model. Use this guide, compare features and pricing, and choose software that helps you track, forecast, and close faster.
More Resources
Discover folk CRM
Like the sales assistant your team never had
