探索Folk——专为以人为本的企业打造的客户关系管理平台
Overview: Streak vs. Nutshell (plus a flexible alternative)
Streak and Nutshell are two CRM platforms designed for small to mid-sized businesses, each offering a unique approach to customer relationship management.
Streak integrates directly into Gmail, making it ideal for teams looking to manage pipelines and contacts within their inbox. Nutshell, on the other hand, provides an all-in-one CRM with built-in email marketing and sales automation, offering a more comprehensive solution for managing both customer relationships and outreach.
In this blog post, we'll examine their key features to help you determine which CRM best fits your needs. However, for sales teams of 20-50 people seeking a more flexible and user-friendly alternative, folk CRM might just provide the perfect balance of customization options and contact management capabilities.
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什么是连胜?
Streak是一款客户关系管理(CRM)工具,可直接与Gmail集成,让用户在邮箱收件箱内即可管理销售流程和客户互动。该工具旨在简化CRM任务,提供邮件追踪、邮件合并、任务管理及销售流程可视化等功能,所有功能均无缝嵌入Gmail界面。
Streak的主要功能
- Email tracking: Streak's email tracking feature allows users to see when and if their emails are opened, providing basic insights into recipient engagement.
- Snippets: The snippets feature enables users to create reusable templates for frequently used email content, which helps to streamline communication.
- Link tracking: Streak's link tracking monitors whether recipients click on links within emails, offering data on engagement with specific content.
- Contacts: Streak's contact management feature organizes and tracks communications with individual contacts, directly within Gmail.
- Deep Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.
What is Nutshell?
Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.
Key features of Nutshell
- Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
- Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
- Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
- Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
- Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.
Streak vs. Nutshell: Feature Comparison
Let's breakdown the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For medium-sized sales teams of 20-50 people, understanding these capabilities is crucial for making the right choice for your growing organization.
1. 销售渠道管理
Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. Nutshell's pipeline management feature provides tools for basic sales acitvities such as tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.


2. 易用性
Streak CRM's integration within Gmail makes it highly intuitive for users familiar with Google's ecosystem, offering a seamless experience without leaving the inbox. Nutshell provides a straightforward user interface designed for quick adoption, making it accessible for teams new to CRM systems.
3. 接触强化
Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions, populating fields with details like company logos, profile pictures, and social media links. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.
4. 外展
Streak CRM's outreach solution focuses on email communication within Gmail, allowing personalized mass emails, tracking opens and replies, and setting automated follow-ups. Nutshell offers built-in email marketing and automation, enabling targeted outreach and follow-up sequences with basic tracking and engagement metrics.
5. 自动化
Streak CRM automates tasks within Gmail, such as email tracking and pipeline updates, with actions triggered by pipeline changes. Nutshell automates sales and marketing tasks like follow-up emails and pipeline progression, also offering email marketing automation for drip campaigns and customer engagement.
6. 集成
Streak CRM integrates deeply with Google Workspace, including Gmail and Google Calendar, and uses Zapier for broader application access. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.
7. 人工智能
Streak CRM lacks native AI features, focusing on essential Gmail functionalities, but allows third-party AI tool integration for enhanced capabilities. Nutshell's AI integration offers timeline summarization, aiding in quickly sorting through historical records by summarizing past interactions.
价格与套餐对比
Let's take a closer look at the price and plans of both Streak and Nutshell.
连胜价格
Streak is available on a monthly or annual subscription plan. Streak's annual price plan is as follows.
- 优势:每位用户每月仅需49美元起。
- Pro +:每位用户每月69美元起。
- 企业版:每位用户每月129美元起。

Nutshell prices
Nutshell offers several feature-rich plans tailored to different goals and team sizes.
- Foundation: $16 per user, per month.
- Pro: $42 per user, per month.
- Power AI: $52 per user, per month.
- Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Streak and Nutshell
Looking for an affordable alternative that's perfect for sales teams of 20-50 people? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales beautifully with medium-sized sales teams. Through its highly customizable platform, folk can support multiple business functions including sales, marketing, recruitment, investment relations and more, making it the ideal solution for growing sales organizations.
👉🏼 立即尝试folk,与团队协作管理基于联系人的提醒事项

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主要特点
- 联系人管理:将所有联系人无缝整合至同一平台,涵盖LinkedIn、Instagram和X等社交媒体平台,以及Gmail和Outlook等多重收件箱。
- 备注与提醒: 在folk中直接将 备注附加 到联系人档案,随时随地查看。设置提醒功能,确保您精准掌握跟进时机。
- 销售流程仪表盘:通过高度可定制的销售流程仪表盘管理整个销售周期和潜在客户,支持看板视图或列表视图。
- 易用性与定制化:轻松定制销售流程、仪表盘、自动化流程及邮件序列,使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
- 社交媒体整合:借助folk的Google Chrome扩展程序,一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
- Gmail与Outlook联系人同步:实现完整的邮件同步功能,让用户能够直接在CRM系统中管理所有通信内容。
- 一键查找电子邮箱:借助Apollo和Dropcontact驱动的联系人信息增强功能,您只需单击一下即可填补缺失的数据点。
- 邮件序列:若潜在客户未回复首封邮件,系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术,支持大规模个性化邮件定制。
价格与套餐
folk提供14天免费试用。试用期结束后,可选择经济实惠的月度或年度订阅方案。年度订阅方案如下:
- 标准版:每位用户每月20美元。
- 高级版:每月每位用户40美元。
- 定制方案:每位用户每月80美元起。

Streak vs. Nutshell: What's the Verdict?
When it comes to choosing a CRM for your sales team, it's clear that both Streak and Nutshell offer robust features tailored to different business needs. Streak's seamless integration with Gmail makes it ideal for teams already using Google Workspace, while Nutshell's all-in-one platform is well-suited for B2B sales teams. However, for medium-sized sales teams of 20-50 people seeking a more personalized approach with flexible customization, folk CRM emerges as the clear winner. It combines ease of use with powerful features like social media integration and email sequences, making it the most versatile choice for diverse business functions and growing sales organizations.
👉🏼 Try folk now to never miss a follow-up when switching from Streak or Nutshell
常见问题解答
What is the difference between Streak and Nutshell?
Streak runs inside Gmail for pipeline, email tracking, and simple automations. Nutshell is an all-in-one CRM with customizable pipelines, built-in email marketing, broader integrations, and basic AI summarization.
Which CRM is better for Gmail-based teams?
Streak, because it lives in Gmail with deep Google Workspace integration. Nutshell also connects to Google and Microsoft 365, but its UI is a standalone app.
How do Streak and Nutshell pricing compare?
Streak annual plans: Pro $49, Pro+ $69, Enterprise $129 per user/month. Nutshell annual plans: Foundation $16, Pro $42, Power AI $52, Enterprise $67 per user/month. Features vary by tier.
What is a flexible alternative to Streak and Nutshell?
Consider folk: customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. 14-day free trial.
探索民间CRM
如同团队从未拥有过的销售助手
