Streak 与 ActiveCampaign

Streak vs ActiveCampaign: Overview

Streak and ActiveCampaign are two CRM options that cater to different business needs. Streak, built directly within Gmail, is ideal for users seeking a simple, integrated tool for managing pipelines, emails, and contacts within their inbox. ActiveCampaign, on the other hand, combines CRM functionalities with powerful marketing automation and outreach tools, offering a more robust solution for businesses focused on customer engagement and multi-channel communication.

This comparison will explore their key features, helping you decide which platform better suits your approach to customer relationship management. We'll also introduce folk, a popular alternative that has become the go-to choice for sales teams of 20–50 people thanks to its flexibility and ease-of-use.

什么是连胜？

Streak是一款 客户关系管理（CRM）工具，可直接与Gmail集成，让用户在邮箱收件箱内即可管理销售流程和客户互动。该工具旨在简化CRM任务，提供邮件追踪、邮件合并、任务管理及销售流程可视化等功能，所有功能均无缝嵌入Gmail界面。

Streak的主要功能

• 邮件追踪：Streak的邮件追踪功能可让用户查看邮件何时被打开以及是否被打开，从而提供收件人互动的基本洞察。
• 片段：片段功能允许用户为常用邮件内容创建可重复使用的模板，从而简化沟通流程。
• 链接追踪：Streak的链接追踪功能可监测收件人是否点击邮件中的链接，提供针对特定内容的互动数据。
• 联系人：Streak的联系人管理功能可在Gmail内直接整理和追踪与个人联系人的通信记录。
• Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.
• External integrations: Streak supports integrations with various third-party tools, allowing users to extend its functionality beyond Gmail and Google Workspace.
  

什么是ActiveCampaign？

Active Campaign是一款营销自动化平台，旨在帮助各类规模的企业管理客户互动，并通过个性化与自动化的沟通推动业务增长。

ActiveCampaign 的主要功能

• 电子邮件营销：通过拖放式模板、高级受众细分和自动化序列创建个性化邮件活动，有效吸引目标受众。
• 营销自动化：基于用户行为和自定义触发器，自动化处理电子邮件、短信及网站消息的工作流程，从而提升客户参与度与忠诚度。
• 销售自动化：将客户关系管理系统（CRM）与自动化工具集成，以优化销售流程、追踪潜在客户、管理交易并实现跟进自动化。
• CRM功能：以销售为导向的客户关系管理系统，通过自动化技术追踪并管理业务流程。

Streak vs. ActiveCampaign: Feature Comparison

让我们深入剖析两款客户关系管理软件的核心功能，重点关注其销售自动化、电子邮件营销工具及联系人管理模块。

1. 销售渠道管理

Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. This integration makes it easy for users who rely heavily on Gmail for communication, providing a seamless experience without switching platforms.
On the other hand, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. ActiveCampaign offers a more robust set of automation tools, making it ideal for businesses looking to enhance their sales workflow efficiency. Both platforms provide visual pipeline management, but while Streak focuses on simplicity and Gmail integration, ActiveCampaign offers greater flexibility and automation capabilities, catering to diverse business needs. However, medium-sized sales teams of 20-50 people often find that folk CRM strikes the perfect balance with intuitive pipeline management that's both powerful and easy to customize without overwhelming complexity.

👉🏼 Try folk now to manage pipelines and automate follow-ups for 20–50 person sales teams

2. 易用性

Streak CRM is embedded within Gmail, offering a familiar interface that makes it easy for users to adapt and manage customer relationships seamlessly. ActiveCampaign, while intuitive, requires users to navigate a separate platform, which may involve a steeper learning curve for those unfamiliar with standalone CRM systems.

3. 接触强化

Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions. The system can populate fields with details like company logos, profile pictures, and social media links. ActiveCampaign does not appear to have a contact enrichment feature.

4. 外展

Streak CRM's outreach solution is designed around email communication directly within Gmail, leveraging its integration to manage sales and customer engagement. It allows users to send personalized mass emails, track email opens and replies, and set automated follow-up sequences. ActiveCampaign offers multi-channel communication, including email and SMS, with automation for follow-ups, though its SMS functionality is basic.

5. 自动化

Streak CRM, integrated directly within Gmail, offers automation features that streamline workflow by automating tasks such as email tracking, follow-ups, and pipeline updates. ActiveCampaign's automation features allow users to create workflows using a visual drag-and-drop builder, supporting a range of triggers like contact behavior or form submissions.

6. 集成

Streak CRM integrates with various third-party applications to extend its functionality, particularly through its deep integration with Google Workspace, including Gmail, Google Drive, and Google Calendar. It also connects with tools like Zapier to provide access to more applications. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 人工智能

Streak CRM has limited native AI integrations, focusing on essential features within Gmail rather than advanced AI-driven functionalities. ActiveCampaign integrates AI features to enhance its platform, offering tools like predictive sending and content optimization to improve email marketing and automation efforts.

价格与套餐对比

Let's take a closer look at the price and plans of both Streak and ActiveCampaign.

连胜价格

Streak offers a monthly and annual subscription plan. The following is a high level overview of their annual subscription.

• 优势：每位用户每月仅需49美元起。
• Pro +：每位用户每月69美元起。
• 企业版：每位用户每月129美元起。

ActiveCampaign 价格

ActiveCampaign's price plans are based on the number of contacts you have. The following plan is based on a database of 1,000 contacts.

• 入门套餐：每月仅需15美元起。
• 另：每月仅需49美元起。
• 优势：每月仅需79美元起。
• 企业版：每月145美元起。

Introducing folk CRM: the best alternative to Streak and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. For sales teams of 20-50 people who need more flexibility than Streak but don't want the complexity of ActiveCampaign, folk CRM offers the perfect solution with scalable features designed specifically for growing medium-sized teams.

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Streak vs. ActiveCampaign: What's the verdict?

Between Streak and ActiveCampaign, it's clear that both platforms offer robust CRM solutions with unique strengths. Streak excels in seamless Gmail integration and user-friendly features, while ActiveCampaign shines with its powerful automation capabilities. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the ideal solution, blending ease of use with customization while offering better value and features specifically designed for growing teams.

👉🏼 Try folk now to centralize contact enrichment and never miss a follow-up

常见问题解答

What is the key difference between Streak and ActiveCampaign?

Streak is a Gmail-embedded CRM focused on simple pipelines and email tools. ActiveCampaign combines CRM with advanced marketing automation for email and SMS, offering broader workflows and multi-channel outreach.

How should a sales team choose between Streak and ActiveCampaign?

Choose Streak for teams working in Gmail that want a lightweight CRM. Pick ActiveCampaign if automation depth, multi-channel outreach, and customizable workflows are priorities. Medium teams may prefer a balance of flexibility and simplicity.

How do Streak and ActiveCampaign pricing models compare?

Streak is per user (annual: Pro $49, Pro+ $69, Enterprise $129 per user/month). ActiveCampaign is contact-based (for 1,000 contacts: Starter $15, Plus $49, Pro $79, Enterprise $145/month). Features and billing terms affect totals.

What is a good alternative to Streak and ActiveCampaign?

folk offers customizable pipelines, contact enrichment, email sequences, and automation for teams of 20–50. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial available.