Salesforce vs Nimble

Overview: Salesforce vs. Nimble

Salesforce and Nimble are two CRM options with contrasting focuses, catering to businesses with different needs in customer relationship management. Salesforce is a comprehensive, highly customizable CRM designed for larger teams requiring detailed tracking, automation, and in-depth reporting across the sales, service, and marketing functions. Nimble, by comparison, emphasizes contact enrichment and social media integration, making it suitable for teams focused on relationship-building in a simpler, more streamlined interface. In this blog post, we'll look at their key features to help you choose the right CRM – and see if folk might just be an even better alternative for sales teams of 20-50 people.

👉🏼 立即尝试folk，与团队协作管理基于联系人的提醒事项

• Salesforce: Best for large enterprises needing deep customization, automation, and advanced reporting.
• Nimble: Best for relationship-centric teams wanting simple contact enrichment and social integrations.
• folk: Best for 20–50 person sales teams needing power without enterprise complexity.

什么是Salesforce？

Salesforce是一款面向大型企业的强大客户关系管理平台，提供销售、营销、服务和分析工具，并具备广泛的可扩展性。

Salesforce 的主要功能

• 综合生态系统：提供CRM、营销自动化、客户服务及定制应用开发的一体化平台，满足大型企业的多样化需求。
• 定制化与可扩展性：Salesforce具备高度的定制化和可扩展性，能够让大型组织根据复杂的工作流程定制平台，并管理显著的业务增长。
• 人工智能（AI）集成：Salesforce Einstein提供基于人工智能的分析与自动化功能，为大型企业提供洞察力，助力其优化战略。
• 强大的集成能力：借助Salesforce的AppExchange平台，大型企业能够将该平台与各类第三方应用程序无缝集成，确保不同业务系统间实现顺畅协作。
• 企业级安全与合规性：Salesforce提供强大的安全措施和合规功能，这对处理敏感客户数据的大型组织至关重要。
  

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble works from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

Salesforce vs. Nimble: Feature Comparison

Choosing the right CRM can significantly impact your business operations. Here, we compare Salesforce and Nimble, focusing on sales pipeline management, email marketing tools, and contact management.

1. 销售渠道管理

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows sales teams to make informed decisions quickly.
Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, offering a visual overview of where deals stand within the sales process. Users can create and move deals through each stage, set expected close dates, and update deal values, making it a straightforward tool for small to mid-sized businesses looking for simplicity and efficiency.

2. 易用性

Salesforce, with its extensive features, may present a steep learning curve for new users, but offers comprehensive training resources. Nimble, on the other hand, is designed with simplicity in mind, providing an intuitive interface that allows users to quickly navigate and manage their customer relationships with minimal training. However, for sales teams of 20-50 people who need both simplicity and power, folk CRM strikes the perfect balance with its intuitive design and robust functionality.

3. 接触强化

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Nimble CRM's contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles.

4. 外展

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Nimble CRM's outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles.

5. 自动化

Salesforce offers robust automation features designed to streamline business processes, including workflow rules, flow builders, and AI automation through Einstein AI. Nimble CRM's automation features are basic, primarily used to streamline tasks like data enrichment and follow-up reminders, aiding users in managing interactions efficiently.

6. 集成

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. 人工智能

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment, gathering detailed information from multiple sources to create enriched contact profiles.

价格与套餐对比

Let's take a closer look at the price and plans of both Salesforce and Nimble.

Salesforce定价

Salesforce's sales cloud pricing is as follows.

• Starter suite: $25/user/month.
• Pro suite: $80/user/month.
• Enterprise plan: $165/user/month.
• Unlimited plan: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Nimble prices

Nimble provides both a monthly and annual subscription plan, with only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to Salesforce and Nimble

Looking for an affordable alternative specifically designed for medium-sized sales teams? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that's perfect for sales teams of 20-50 people who need powerful functionality without the complexity of enterprise solutions. folk supports multiple business functions including sales, marketing, recruitment and more. And, you can use folk as a solopreneur or team.

主要特点

• 联系人管理：将所有联系人无缝整合至同一平台，涵盖LinkedIn、Instagram和X等社交媒体平台，以及Gmail和Outlook等多重收件箱。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。
• 销售流程仪表盘：通过高度可定制的销售流程仪表盘管理整个销售周期和潜在客户，支持看板视图或列表视图。
• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Salesforce vs. Nimble: What's the verdict?

When comparing Salesforce and Nimble, it's clear that both CRMs cater to different needs. Salesforce excels in providing a comprehensive, scalable solution for large enterprises with its extensive features and customization capabilities. On the other hand, Nimble offers a more streamlined, relationship-focused approach suitable for smaller teams seeking easy integration with social media and email platforms. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the ideal alternative to these traditional CRM options, blending ease of use with powerful customization specifically designed for medium-sized sales teams.

👉🏼 Try folk now to compare Salesforce and Nimble pipelines and streamline your sales process

常见问题解答

What is the main difference between Salesforce and Nimble?

Salesforce is an enterprise CRM with deep customization, automation, analytics, and a broad ecosystem. Nimble focuses on simple contact management, enrichment, and social integrations for relationship‑driven teams.

Which CRM suits small vs large sales teams?

Small, relationship‑focused teams benefit from Nimble's simplicity. Large or complex organizations choose Salesforce for customization and scale. For 20–50 person sales teams, folk offers power with low setup and easier adoption.

How do Salesforce and Nimble pricing compare?

Salesforce Sales Cloud: Starter $25, Pro $80, Enterprise $165, Unlimited $330, Einstein 1 Sales $500 per user/month. Nimble: $24.90 per user/month annually or $29.90 monthly. Prices may vary by term and region.

What is a good alternative to Salesforce and Nimble?

folk combines a customizable pipeline, contact enrichment, and email sequences with automation. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. Includes a 14‑day free trial.