Pipedrive vs Attio: Which CRM is the best?

The wrong CRM doesn't just slow you down—it quietly kills deals, buries context in inboxes, and makes every follow-up harder than it should be.

The right one becomes your team's operating system for every conversation, pipeline, and relationship.

Two CRM philosophies: pipeline-first vs data-model-first

Pipedrive vs Attio is really a choice between two philosophies: Pipedrive is pipeline-first and familiar to classic sales teams, while Attio is data-model-first, built for those who want to design their own flexible workspace. Both can work—but they won't fit the same type of company or workflow.

In this comparison, we'll break down how Pipedrive and Attio stack up on usability, automation, and collaboration so you can see which one matches your reality. And if you want something more modern and lightweight than Pipedrive, but less complex than Attio, we'll also show you why folk is a strong alternative.

Attio vs Pipedrive: Take the test!

👉🏼 立即尝试folk，轻松管理提醒事项，永不遗漏后续跟进

什么是Pipedrive？

Pipedrive是一款面向小型企业的基于网络的客户关系管理（CRM）系统，提供潜在客户管理、自动化流程、电子邮件集成以及可定制的销售流程，以优化销售业绩。

Pipedrive 的主要功能

• 销售线索与交易管理：集中化工具用于管理客户数据、互动记录及销售流程，助力团队快速把握商机。
• 销售自动化：通过工作流自动化处理重复性任务，例如潜在客户分流、跟进流程及邮件序列，使销售团队能够专注于促成交易。
• 邮件集成：提供完整的邮件同步、模板及追踪功能，使用户能够直接通过CRM管理所有通信。
• 高级报告与分析：实时数据分析和定制报告工具，用于追踪销售业绩、预测收入并获取可操作的洞察。
• 定制化与安全性：提供自定义管道、字段和用户权限的选项，并配备强大的安全措施以保护数据。

什么是Attio？

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Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It's new on the market and allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

Attio的核心功能

• 可定制销售流程：Attio允许用户完全自定义销售流程，创建与特定业务流程相匹配的交易阶段。
• 联系人及公司管理：集中管理联系人及公司数据，自动追踪邮件、备注和任务，全面呈现互动全貌。
• 工作流自动化：用户可基于特定触发条件自动化执行数据录入和后续跟进等任务，从而提升工作效率。
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.

Pipedrive vs. Attio: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people evaluating these options, understanding how each platform handles day-to-day workflows and team collaboration is crucial.

1. 销售渠道管理

Pipedrive offers a user-friendly Kanban-board interface that closely aligns with traditional sales pipeline management processes, making it easy for teams to track and manage deals visually. Its straightforward design helps users focus on deal progression and prioritize tasks effectively. On the other hand, Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. This flexibility enables teams to adapt the CRM to their unique workflows, enhancing overall efficiency.

Attio also supports a Kanban-style view for visualizing deal progression, but it goes a step further by including automation triggers at each stage. These triggers help streamline repetitive tasks, ensuring that crucial follow-ups and updates are not missed, ultimately boosting productivity. Both CRMs offer robust tools for visualizing and managing sales pipelines, but Attio's customization and automation capabilities may provide an edge for businesses looking for a more tailored and automated approach to pipeline management.

2. 易用性

Pipedrive is designed with a user-friendly interface that simplifies navigation for sales teams, while Attio offers a sleek and intuitive design that emphasizes ease of use for managing customer interactions efficiently.

3. 接触强化

Pipedrive's contact enrichment feature works by integrating with third party tools to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. Attio automates the contact enrichment process.

4. 外展

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. Attio has an Outreach integration that allows users to trigger responses to email sequences. You can also connect your inbox to Attio to send messages directly from the platform.

5. 自动化

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. Attio's automation feature allows users to streamline workflows by automating routine tasks such as data entry, follow-ups, and triggering actions based on customer interactions or deal stages, helping teams save time and improve efficiency.

6. 集成

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms.

7. 人工智能

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. Attio CRM integrates AI to enhance multiple areas of customer relationship management. Its AI features allow users to automate complex tasks, such as classifying unstructured data, generating summaries, and qualifying leads.

价格与套餐对比

Let's take a closer look at the price and plans of both Pipedrive and Attio.

Pipedrive 价格

Pipedrive 提供两种类型的计划，均适用于其 CRM 产品。订阅方式分为月度或年度两种。其年度订阅计划如下：

• 基础套餐：每位用户每月24美元起。
• 高级方案：每位用户每月44美元起。
• 电源方案：每位用户每月起价79美元。
• 企业版：每位用户每月129美元起。

阿提奥定价

Attio提供免费方案，每月限用三个席位。超出后，年度订阅方案如下：

• 另加：34美元/座位/月 。
• 专业版：69美元/席位/月 。
• 企业版：119美元/席位/月 。

folk CRM: the best alternative to Pipedrive and Attio

Looking for an affordable alternative? For sales teams of 20-50 people who need a balance of simplicity and power, folk CRM emerges as the ideal solution. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。
• Notes and reminders: Attach notes directly to a contact's profile in folk so you can pick up where you left off, and assign reminders so you know exactly when to follow-up.

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月17.5美元。
• 高级版：每月每位用户35美元。
• 定制方案：每位用户每月起价70美元。

Pipedrive vs. Attio: What's the verdict?

👉🏼 立即尝试folk，与团队协作管理基于联系人的提醒事项

In conclusion, both Pipedrive and Attio offer robust CRM solutions with unique features tailored to different business needs. Pipedrive excels in sales automation and reporting, making it ideal for sales-focused teams, while Attio provides a modern interface with flexible customization options. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM stands out as the best solution, blending ease of use with customization and offering superior value at a lower cost per user.

常见问题解答

What is the key difference between Pipedrive and Attio?

Pipedrive is pipeline-first with familiar deal stages and simple reporting. Attio is data-model-first, offering deep customization of objects and views but requires more setup and ongoing configuration.

Which CRM is easier to set up and adopt?

Pipedrive is typically quicker for classic sales teams to adopt. Attio can feel heavier and suits teams willing to design and maintain a custom schema. For fast team-wide adoption, consider a lighter tool like folk.

How much do Pipedrive and Attio cost?

Pipedrive (annual): Essential $24/user/mo, Advanced $44, Power $79, Enterprise $129. Attio (annual): Plus $34/user/mo, Pro $69, Enterprise $119; free plan for up to 3 seats. Pricing may vary by region and term.

What is a good alternative to Pipedrive and Attio?

folk is a modern, lightweight CRM with pipelines, email sync, enrichment, AI, and a Chrome extension for LinkedIn capture. Annual plans from $17.5/user/mo with a 14-day free trial.