Pipedrive 与 ActiveCampaign 对比

When it comes to choosing a CRM, Pipedrive and ActiveCampaign are two popular options. Each offering distinct features tailored to different business needs. Both platforms aim to enhance customer engagement and streamline operations, yet they serve varied priorities.

In this blog post, we will explore the key features, pricing, and benefits of Pipedrive and ActiveCampaign, guiding you to determine which CRM aligns best with your organization's goals.

Additionally, we'll introduce folk, a popular alternative that's particularly effective for teams of 20-50 people seeking comprehensive CRM functionality.

👉🏼 Try folk now to compare its customizable pipelines against Pipedrive and ActiveCampaign

什么是Pipedrive？

Pipedrive是一款面向小型企业的基于网络的客户关系管理（CRM）系统，提供潜在客户管理、自动化流程、电子邮件集成以及可定制的销售流程，以优化销售业绩。

Pipedrive 的主要功能

• 销售线索与交易管理：集中化工具用于管理客户数据、互动记录及销售流程，助力团队快速把握商机。
• 销售自动化：通过工作流自动化处理重复性任务，例如潜在客户分流、跟进流程及邮件序列，使销售团队能够专注于促成交易。
• 邮件集成：提供完整的邮件同步、模板及追踪功能，使用户能够直接通过CRM管理所有通信。
• 高级报告与分析：实时数据分析和定制报告工具，用于追踪销售业绩、预测收入并获取可操作的洞察。
• 定制化与安全性：提供自定义管道、字段和用户权限的选项，并配备强大的安全措施以保护数据。
  

什么是ActiveCampaign？

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication.

ActiveCampaign 的主要功能

• 电子邮件营销：通过拖放式模板、高级受众细分和自动化序列创建个性化邮件活动，有效吸引目标受众。
• 营销自动化：基于用户行为和自定义触发器，自动化处理电子邮件、短信及网站消息的工作流程，从而提升客户参与度与忠诚度。
• 销售自动化：将客户关系管理系统（CRM）与自动化工具集成，以优化销售流程、追踪潜在客户、管理交易并实现跟进自动化。
• CRM功能：以销售为导向的客户关系管理系统，通过自动化技术追踪并管理业务流程。

Pipedrive vs. ActiveCampaign: Feature Comparison

让我们深入剖析两款客户关系管理软件的核心功能，重点关注其销售自动化、电子邮件营销工具及联系人管理模块。

1. 销售渠道管理

Pipedrive offers a user-friendly Kanban-board interface that aligns closely with the traditional sales pipeline management process, making it intuitive for sales teams to visualize and manage their deals. This approach simplifies the tracking of sales activities and helps users focus on the most critical tasks at each stage. On the other hand, ActiveCampaign's sales pipeline management feature is seamlessly integrated with its CRM, allowing businesses to streamline their sales processes comprehensively. It provides users with the ability to visually manage deals through customizable pipelines, automate routine tasks such as follow-ups, and track every stage of the sales journey efficiently. This integration with the broader CRM system ensures that sales teams have a holistic view of their customer interactions, enhancing the ability to close deals faster. Both platforms offer robust solutions, but the choice between them may hinge on whether a business prioritizes a standalone pipeline tool or an integrated CRM approach.

2. 易用性

Pipedrive is known for its intuitive interface, making it easy for users to navigate and manage their sales processes efficiently. ActiveCampaign, while offering robust features, may require a steeper learning curve due to its comprehensive suite of tools, particularly for those new to CRM systems.

3. 接触强化

Pipedrive's contact enrichment feature works by integrating with tools like Clay.com to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. ActiveCampaign does not appear to have a contact enrichment feature.

4. 外展

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. 自动化

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.

6. 集成

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 人工智能

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging.

价格与套餐对比

Let's take a closer look at the price and plans of both Pipedrive and ActiveCampaign.

Pipedrive 价格

Pipedrive 提供两种类型的计划，均适用于其 CRM 产品。订阅方式分为月度或年度两种。其年度订阅计划如下：

• 基础套餐：每位用户每月24美元起。
• 高级方案：每位用户每月44美元起。
• Professional plan: Starts from $64 per user, per month.
• 电源方案：每位用户每月起价79美元。
• 企业版：每位用户每月129美元起。

ActiveCampaign 价格

ActiveCampaign's price plans are based on the number of contacts you have. The following plan  is based on 1,000 contacts.

• 入门套餐：每月仅需15美元起。
• 另：每月仅需49美元起。
• 优势：每月仅需79美元起。
• 企业版：每月145美元起。

Introducing folk CRM: the best alternative to Pipedrive and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that stands out as the optimal choice for teams of 20-50 people who need both powerful CRM functionality and marketing automation capabilities in one streamlined solution.

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Pipedrive vs. ActiveCampaign: What's the verdict?

Both Pipedrive and ActiveCampaign offer robust CRM solutions with unique strengths. Pipedrive excels in lead management and sales automation, making it ideal for sales-driven teams. On the other hand, ActiveCampaign shines with its advanced email marketing and automation capabilities, catering well to marketing-focused businesses. However, for small businesses with teams of 20-50 people seeking a more personalized approach that combines the best of both worlds, folk emerges as the superior choice, offering unparalleled flexibility, affordability, and customization that traditional CRMs may lack. Experience the ease of use and tailored features with folk by trying it today for free.

👉🏼 Try folk now to consolidate sales and email automation in one platform and never miss a follow-up

常见问题解答

Is ActiveCampaign a CRM or marketing automation tool?

ActiveCampaign is primarily a marketing automation platform with an integrated CRM. It excels at email marketing, segmentation, and automated workflows. Sales pipelines exist but are less specialized than in sales-first CRMs.

What is Pipedrive best for?

Pipedrive is a sales-first CRM built for visual pipeline management, deal tracking, email sync, and task automation. It suits teams focused on managing stages, activities, and forecasts to move deals faster.

Which is cheaper: Pipedrive or ActiveCampaign?

Pipedrive is billed per user (annual): $24–$129/user/month. ActiveCampaign is billed by contacts; for 1,000 contacts: $15–$145/month. The cheaper option depends on team size and contact volume.

What is a good alternative to Pipedrive and ActiveCampaign?

Consider folk. It combines customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.