HubSpot vs Salesforce

HubSpot vs. Salesforce: Overview

HubSpot and Salesforce are two of the most popular and powerful CRM platforms available, each offering a wide range of tools for sales, marketing, and customer service. While both cater to businesses looking to enhance their customer relationship management, they differ significantly in their approach, features, and target audiences.

HubSpot is known for its user-friendly interface and all-in-one marketing capabilities, while Salesforce offers extensive customization and scalability for complex sales processes.

In this blog post, we'll compare HubSpot and Salesforce to help you determine which CRM is better suited to your business's needs and growth goals. Additionally, we'll introduce folk - a popular alternative.

什么是HubSpot？

HubSpotCRM 是一款用户友好、可扩展的平台，提供集成工具以高效管理销售、营销、客户服务和运营。

HubSpot 的主要功能

• 营销中心：包含电子邮件营销、广告追踪、落地页和潜在客户开发工具。
• 销售中心：提供交易跟踪、销售渠道管理、销售自动化及报告功能。
• 服务中心：提供客户服务工具，如工单系统、实时聊天和知识库。
• 运营中心：在不同系统间同步并自动化业务流程。
• 潜在客户评分：通过预测性评分对潜在客户进行优先级排序，以提升销售效率。

什么是Salesforce？

Salesforce是一款面向大型企业的强大客户关系管理平台，提供销售、营销、服务和分析工具，并具备广泛的可扩展性。

Salesforce 的主要功能

• 综合生态系统：提供CRM、营销自动化、客户服务及定制应用开发的一体化平台，满足大型企业的多样化需求。
• 定制化与可扩展性：Salesforce具备高度的定制化和可扩展性，能够让大型组织根据复杂的工作流程定制平台，并管理显著的业务增长。
• 人工智能（AI）集成：Salesforce Einstein提供基于人工智能的分析与自动化功能，为大型企业提供洞察力，助力其优化战略。
• 强大的集成能力：借助Salesforce的AppExchange平台，大型企业能够将该平台与各类第三方应用程序无缝集成，确保不同业务系统间实现顺畅协作。
• 企业级安全与合规性：Salesforce提供强大的安全措施和合规功能，这对处理敏感客户数据的大型组织至关重要。

HubSpot vs. Salesforce: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people looking for the perfect balance of functionality and simplicity, these comparisons become even more critical in making the right choice.

1. 销售渠道管理

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. It is designed for ease of use, making it accessible for teams looking to streamline their sales efforts without a steep learning curve. On the other hand, Salesforce's pipeline management feature, known as Pipeline Inspection, offers a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This feature is ideal for larger organizations that require in-depth analytics and a robust set of tools to manage complex sales processes. Both platforms excel in their own right, with HubSpot being more user-friendly and intuitive for small to medium-sized businesses, while Salesforce provides extensive customization and scalability for enterprises needing a more detailed approach to sales management.

2. 易用性

HubSpot is renowned for its intuitive interface, making it user-friendly for businesses of all sizes. Salesforce, while powerful, has a steeper learning curve due to its extensive customization options, which may require more time and training to master effectively.

3. 接触强化

HubSpot's Breeze Intelligence feature streamlines data collection by automatically populating known information, enhancing user experience with form shortening. This ensures efficient contact enrichment, allowing businesses to maintain accurate and comprehensive customer profiles effortlessly.

4. 外展

HubSpot offers an email marketing tool with a drag-and-drop interface, facilitating campaign creation, A/B testing, and personalization. Salesforce's outreach is powered by Einstein AI, offering intelligent insights and cross-sales paths to engage leads effectively.

5. 自动化

HubSpot automates marketing, sales, and customer service tasks like lead nurturing and follow-ups. Salesforce provides robust automation with workflow rules, flow builders, and AI-driven processes, enhancing business operations and decision-making.

6. 集成

HubSpot's App Marketplace offers over 1,500 integrations, ensuring seamless connectivity with various tools. Salesforce's AppExchange provides extensive third-party integrations, including Slack and Mailchimp, enhancing marketing, analytics, and collaboration capabilities.

7. 人工智能

HubSpot uses AI for automating tasks like data entry and lead scoring, offering sales insights and enhancing customer service with chatbots. Salesforce's Einstein AI provides predictive analytics and intelligent recommendations, automating lead scoring and opportunity forecasting.

价格与套餐对比

Let's take a closer look at the price and plans of both HubSpot and Salesforce.

HubSpot定价

HubSpot has multiple subscription plans that cater to specific functions. A general CRM suite on an annual subscription are as follows.

• 入门版：每月每位用户15美元。
• 专业版：每位用户每月450美元。
• Enterprise: $1,500 per user, per month

Salesforce定价

Salesforce has a few subscription plans that targets small business owners, and a separate one for enterprises.

• 入门套件：每月25美元/用户，为小型企业提供基础客户关系管理功能
• 专业套件：100美元/用户/月，包含助力企业成长的高级工具
• 企业版：165美元/用户/月，为大型企业提供全面的定制化与自动化服务
• 无限套餐：330美元/用户/月，为大型企业提供全面功能
• 爱因斯坦1销售版：500美元/用户/月，为大型企业提供人工智能驱动的洞察分析和高级功能

Introducing folk CRM: the best alternative to HubSpot and Salesforce

Looking for an affordable alternative? We recommend folk CRM as the ultimate solution for sales teams of 20-50 people who need a powerful yet intuitive CRM without the complexity of enterprise platforms. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system perfectly designed for mid-sized sales teams.

👉🏼 Try folk now to import and enrich your contacts instantly when switching from HubSpot or Salesforce

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

HubSpot vs. Salesforce: What's the verdict?

In the battle between HubSpot and Salesforce, both platforms offer robust CRM solutions tailored to different business needs. HubSpot shines with its user-friendly interface and integrated tools ideal for small to medium-sized businesses. Meanwhile, Salesforce excels in customization and scalability, making it a top choice for large enterprises. However, for sales teams of 20-50 people seeking the perfect balance of functionality and affordability, folk CRM emerges as the clear winner, combining the ease of use that mid-sized teams need with the advanced features that drive sales success.

👉🏼 Try folk now to manage your mid-sized sales team's pipelines without enterprise complexity

常见问题解答

What is the main difference between HubSpot and Salesforce?

HubSpot offers an easy, all-in-one CRM with strong marketing tools. Salesforce is a highly customizable, enterprise-grade platform built for complex workflows and scale.

Which CRM is easier to use: HubSpot or Salesforce?

HubSpot is generally easier to learn and deploy with a simpler UI. Salesforce offers more power but has a steeper learning curve and often requires admin time or training.

How do HubSpot and Salesforce pricing compare?

Typical entry pricing: HubSpot CRM Suite Starter from $15/user/month; Salesforce Starter from $25/user/month. Higher tiers add features and can cost significantly more, especially at enterprise scale.

What is a good alternative to HubSpot and Salesforce?

For mid-sized sales teams, folk combines a customizable pipeline, contact enrichment, email sequences, and easy setup. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.