HubSpot vs. Nutshell: Which CRM is Right for You?

Overview: HubSpot vs. Nutshell (plus a flexible alternative)

HubSpot and Nutshell are two CRM platforms designed to support businesses in managing customer relationships and driving growth, each with a distinct approach. HubSpot is an all-in-one platform that offers a wide range of tools for marketing, sales, and customer service, making it ideal for businesses seeking a robust, scalable solution.

Nutshell, by contrast, combines CRM with built-in email marketing and sales automation, focusing on simplicity and integration for small to mid-sized teams.

In this blog post, we'll explore their key features to help you choose the best CRM for your business.

Alternatively, folk may be a more flexible alternative with user-friendly contact management and customization options designed for growing sales teams of 20–50 people.

什么是HubSpot？

HubSpotCRM 是一款用户友好、可扩展的平台，提供集成工具以高效管理销售、营销、客户服务和运营。

Key features of HubSpot

• 营销中心：包含电子邮件营销、广告追踪、落地页和潜在客户开发工具。
• 销售中心：提供交易跟踪、销售渠道管理、销售自动化及报告功能。
• 服务中心：提供客户服务工具，如工单系统、实时聊天和知识库。
• 运营中心：在不同系统间同步并自动化业务流程。
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

HubSpot vs. Nutshell: Feature Comparison

1. 销售渠道管理

When choosing between HubSpot and Nutshell for CRM solutions, it's essential to consider their sales pipeline management capabilities. HubSpot's pipeline management feature offers a visual overview of deals, enabling users to track sales opportunities' progress, customize stages, and automate tasks for a more efficient sales process. This visual approach helps in quickly identifying bottlenecks and prioritizing tasks. On the other hand, Nutshell provides a flexible pipeline management system with tools for tracking leads and deals through various stages using board, list, map, and chart views. Its customizable pipeline allows users to organize and prioritize leads according to their workflow needs. Features like hot lead identification and customizable lead cards enhance visibility into deal statuses and priorities. Nutshell's approach is designed to support sales teams in managing and visualizing their sales process without unnecessary complexity. In summary, HubSpot excels in providing a streamlined, automated pipeline experience, while Nutshell offers a more customizable and visually dynamic approach, catering to diverse workflow requirements. However, for medium-sized sales teams of 20-50 people who need both simplicity and customization, folk CRM provides the ideal balance with highly flexible pipeline views and intuitive setup that doesn't require extensive training.

👉🏼 Try folk now to customize your sales pipeline views and visualize deals without added complexity

2. 易用性

HubSpot is renowned for its user-friendly interface, making it easy for teams to navigate and utilize its extensive features. Nutshell also offers an intuitive design, though some users may find it slightly less streamlined compared to HubSpot.

3. 接触强化

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 外展

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Nutshell's outreach feature includes built-in email marketing and automation capabilities, enabling teams to manage targeted outreach and follow-up sequences as part of their sales process.

5. 自动化

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Nutshell's automation features are focused on streamlining basic sales and marketing tasks, supporting activities like sending follow-up emails and managing task reminders.

👉🏼 Try folk now to automate lead nurturing, reminders, and follow-ups in minutes

6. 集成

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. 人工智能

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Nutshell's AI integration offers timeline summarization, helping users quickly sort through historical records by summarizing past interactions.

价格与套餐对比

Let's take a closer look at the price and plans of both HubSpot and Nutshell.

HubSpot prices

Prices and plans on the CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

Nutshell prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to HubSpot and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, investment relations and more. For sales teams of 20-50 people, folk CRM stands out as the optimal solution, offering the perfect balance of sophisticated features without the complexity that often overwhelms medium-sized teams. Unlike HubSpot's enterprise-level complexity or Nutshell's limited customization, folk adapts seamlessly to your team's specific sales processes while remaining intuitive enough for quick onboarding across your entire sales organization.

主要特点

• 联系人管理：将所有联系人无缝整合至同一平台，涵盖LinkedIn、Instagram和X等社交媒体平台，以及Gmail和Outlook等多重收件箱。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。
• 销售流程仪表盘：通过高度可定制的销售流程仪表盘管理整个销售周期和潜在客户，支持看板视图或列表视图。
• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

HubSpot vs. Nutshell: What's the verdict?

From this in-depth review, it's clear that both HubSpot and Nutshell offer robust features tailored for different business needs. HubSpot stands out with its comprehensive suite of tools ideal for larger enterprises seeking integration across marketing, sales, and customer service. Nutshell, on the other hand, appeals to small to medium-sized businesses with its straightforward interface and cost-effective pricing. However, for medium-sized sales teams of 20-50 people who need the perfect balance of functionality and simplicity, folk CRM emerges as the clear winner, providing a more personalized approach to relationship management that blends ease of use with powerful customization capabilities specifically designed for growing sales organizations.

👉🏼 Try folk now to customize pipelines and centralize contacts across teams in one CRM

常见问题解答

Is HubSpot CRM free?

Yes. HubSpot offers free CRM tools for contacts, deals, email marketing, and basic forms. Paid tiers add automation, reporting, AI, and higher limits.

Which is better: HubSpot or Nutshell?

HubSpot suits teams needing an all-in-one suite, deep automation, and many integrations. Nutshell fits small to mid-sized teams seeking simpler pipelines and built-in email marketing. Choose based on complexity, scale, and budget.

Do HubSpot and Nutshell offer sales pipelines?

Yes. HubSpot provides visual deal tracking, customizable stages, and automation. Nutshell offers board, list, map, and chart views with hot lead flags and customizable lead cards to track and prioritize deals.

What is a good alternative to HubSpot and Nutshell?

folk CRM offers customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. Try a 14-day free trial at folk.