HubSpot vs Capsule CRM

Overview: HubSpot vs. Capsule at a glance

Choosing the right CRM is crucial for managing customer relationships and driving business growth. HubSpot and Capsule are two popular options that cater to different needs.

HubSpot offers a comprehensive, all-in-one platform that integrates marketing, sales, and customer service tools, making it a favorite among businesses looking for robust automation and analytics.

Capsule, on the other hand, focuses on simplicity and ease of use, offering a streamlined solution for small businesses that need efficient contact and sales management without the complexity. In this blog post, we'll compare HubSpot and Capsule to help you decide which CRM best aligns with your business goals. We'll also introduce folk – a popular option that is easy to implement thanks to its intuitive interface. Let's dive in.

👉🏼 Try folk now to manage customizable pipelines for mid-size sales teams

什么是HubSpot？

HubSpotCRM 是一款用户友好、可扩展的平台，提供集成工具以高效管理销售、营销、客户服务和运营。

Key features of HubSpot:

• 营销中心：包含电子邮件营销、广告追踪、落地页和潜在客户开发工具。
• 销售中心：提供交易跟踪、销售渠道管理、销售自动化及报告功能。
• 服务中心：提供客户服务工具，如工单系统、实时聊天和知识库。
• 运营中心：在不同系统间同步并自动化业务流程。
• 潜在客户评分：通过预测性评分对潜在客户进行优先级排序，以提升销售效率。

什么是胶囊客户关系管理？

• 胶囊CRM是一款专为中小企业设计的用户友好型客户关系管理平台。其界面简洁直观，助力用户高效管理客户关系、追踪销售流程、统筹任务与沟通。

Key features of Capsule CRM:

• Sales pipeline: Provides a visual overview of sales opportunities, helping users track progress and manage deals more effectively.
• Activity reporting: Offers insights into sales performance and team activities, allowing businesses to monitor key metrics and trends.
• Integrations: Connects with various third-party tools like Google Workspace, Xero, and Mailchimp to enhance functionality and streamline workflows.
• Task management: Enables users to create, assign, and track tasks to ensure important activities are completed on time.
• Task reminders: Sends automatic reminders for tasks and follow-ups, helping users stay on top of deadlines and customer interactions.

HubSpot vs. Capsule CRM: Feature Comparison

When evaluating CRM platforms, HubSpot and Capsule CRM stand out for their robust feature sets. Here, we delve into their offerings in sales pipeline management, email marketing tools, and contact management to help you make an informed decision.

1. 销售渠道管理

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. Its intuitive interface and automation capabilities streamline the sales workflow, making it an ideal choice for businesses looking to enhance productivity. On the other hand, Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard, which provides flexibility in how you manage and visualize your sales data. Capsule's simplicity and ease of use make it suitable for small to medium-sized businesses seeking straightforward CRM solutions. For medium-sized sales teams of 20-50 people, folk CRM stands out as the best solution by combining the visual clarity of HubSpot with the simplicity of Capsule, offering the perfect balance for growing sales organizations. Ultimately, the choice between HubSpot and Capsule CRM will depend on your specific needs for customization, automation, and user interface preferences.

2. 使用便捷

HubSpot CRM offers an intuitive interface with a user-friendly design, making it accessible for users of all experience levels. Capsule CRM is also praised for its simplicity, providing a straightforward and clean interface that facilitates easy navigation and quick onboarding for new users.

3. 接触强化

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information.

4. 外展

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. 自动化

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. 集成

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. 人工智能

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Its AI-powered tools provide insights for sales forecasting, recommend content based on customer behavior, and assist with chatbots to enhance customer service. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

价格与套餐对比

Let's take a closer look at the price and plans of both HubSpot and Capsule CRM.

HubSpot定价

Prices and plans on the Sales Hub for an annual subscription are as follows.

• Starter: $29 per user, per month.
• 专业版：每位用户每月100美元。
• 企业版：每月每位用户150美元。

胶囊CRM定价

• 入门套餐： 每位用户每月仅需 21美元起 。
• 增长方案： 每位用户每月38美元起 。
• 高级方案： 每位用户每月60美元起 。
• 终极方案： 每位用户每月75美元起 。

Introducing folk CRM: the best alternative to HubSpot and Capsule CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that has proven to be the best solution for sales teams of 20-50 people who need a balance of powerful features without overwhelming complexity.

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

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HubSpot vs. Capsule CRM: What's the verdict?

Both HubSpot and Capsule CRM offer robust features tailored to different business needs. HubSpot excels in providing a comprehensive suite for larger enterprises with its extensive marketing and sales tools, while Capsule CRM offers a more streamlined, user-friendly experience ideal for small to medium-sized businesses. However, for sales teams of 20-50 people, folk CRM emerges as the clear winner, providing the perfect middle ground with enterprise-level features at affordable pricing, making it the best solution for medium-sized sales organizations seeking scalable CRM capabilities.

👉🏼 Try folk now to never miss a follow-up by syncing Gmail and Outlook in one place

常见问题解答

What is the difference between HubSpot and Capsule CRM?

HubSpot is an all-in-one platform for marketing, sales, and service with advanced automation and analytics. Capsule focuses on simple contact and pipeline management for SMBs, with lighter automation and integrations.

Which is easier to use, HubSpot or Capsule?

Capsule is simpler and faster to onboard, ideal for small teams. HubSpot is intuitive but broader, so setup and training take longer, especially with advanced hubs and workflows.

How do HubSpot and Capsule pricing compare?

HubSpot Sales Hub (annual): Starter $29/user/mo, Professional $100, Enterprise $150. Capsule (annual): Starter $21, Growth $38, Advanced $60, Ultimate $75 per user/month. Pricing may vary by region and billing.

What is a good alternative to HubSpot and Capsule?

folk CRM offers customizable pipelines, email sequences, enrichment, and easy onboarding for mid-sized teams. Plans (annual): Standard $20/user/mo, Premium $40, Custom from $80. 14-day trial at folk.