HubSpot 与 ActiveCampaign 对比

HubSpot vs ActiveCampaign: Overview

Choosing the right CRM platform is crucial for any business aiming to enhance customer relationships and streamline operations.

HubSpot and ActiveCampaign are two popular options. Each offering distinct features and benefits tailored to different business needs. In this blog post, we'll explore both these platforms, focusing on their key functionalities, pricing structures, and overall value.

Whether you're a small business looking for basic CRM capabilities or a larger enterprise in need of advanced features, this guide will help you make an informed decision. Additionally, we'll explore folk as a popular alternative that's particularly effective for sales and marketing teams of 20-50 people.

什么是HubSpot？

HubSpotCRM 是一款用户友好、可扩展的平台，提供集成工具以高效管理销售、营销、客户服务和运营。

HubSpot 的主要功能

• 营销中心：包含电子邮件营销、广告追踪、落地页和潜在客户开发工具。
• 销售中心：提供交易跟踪、销售渠道管理、销售自动化及报告功能。
• 服务中心：提供客户服务工具，如工单系统、实时聊天和知识库。
• 运营中心：在不同系统间同步并自动化业务流程。
• 潜在客户评分：通过预测性评分对潜在客户进行优先级排序，以提升销售效率。

什么是ActiveCampaign？

Active Campaign是一款营销自动化平台，旨在帮助各类规模的企业管理客户互动，并通过个性化与自动化的沟通推动业务增长。

ActiveCampaign 的主要功能

• 电子邮件营销：通过拖放式模板、高级受众细分和自动化序列创建个性化邮件活动，有效吸引目标受众。
• 营销自动化：基于用户行为和自定义触发器，自动化处理电子邮件、短信及网站消息的工作流程，从而提升客户参与度与忠诚度。
• 销售自动化：将客户关系管理系统（CRM）与自动化工具集成，以优化销售流程、追踪潜在客户、管理交易并实现跟进自动化。
• CRM功能：以销售为导向的客户关系管理系统，通过自动化技术追踪并管理业务流程。

HubSpot vs. ActiveCampaign: Feature Comparison

让我们深入剖析两款客户关系管理软件的核心功能，重点关注其销售自动化、电子邮件营销工具及联系人管理模块。

1. 销售渠道管理

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. 易用性

HubSpot is renowned for its intuitive interface, making it easy for users to navigate and manage their CRM tasks efficiently. ActiveCampaign, while user-friendly, may require a steeper learning curve for those unfamiliar with its robust features.

3. 接触强化

HubSpot's Breeze Intelligence streamlines data collection by automatically populating known information, enhancing the contact enrichment process. This feature simplifies form submissions and ensures that user data is consistently updated and accurate. ActiveCampaign does not appear to have a contact enrichment feature.

4. 外展

HubSpot's email marketing tool offers a drag-and-drop method for building campaigns, A/B testing, and personalization. ActiveCampaign supports multi-channel communication with email, SMS, and social media tools, allowing audience segmentation and personalized messaging, though its SMS functionality is basic.

5. 自动化

HubSpot provides robust automation for marketing, sales, and customer service, automating tasks like lead nurturing and follow-ups. ActiveCampaign's visual drag-and-drop builder allows users to create workflows for automating tasks based on triggers such as contact behavior and sales pipeline changes.

6. 集成

HubSpot's App Marketplace offers over 1,500 integrations, ensuring a wide range of tools can seamlessly connect with its CRM platform, enhancing its functionality and adaptability. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 人工智能

HubSpot uses AI to optimize sales and marketing by automating data entry, lead scoring, and email personalization. ActiveCampaign's AI features, like predictive sending and content optimization, enhance email marketing and automation, suggesting optimal times and messaging for engagement.

价格与套餐对比

Let's take a closer look at the price and plans of both HubSpot and ActiveCampaign. For medium-sized sales and marketing teams of 20-50 people, pricing can quickly become a significant factor in decision-making.

HubSpot定价

CRM套件的年度订阅价格与方案如下：

• 入门版：每月每位用户20美元。
• 专业版：每位用户每月100美元。
• 企业版：每月每位用户150美元。

ActiveCampaign 价格

ActiveCampaign的定价方案基于您拥有的联系人数量。以下方案基于1,000个联系人的套餐。

• 入门套餐：每月仅需15美元起。
• 另：每月仅需49美元起。
• 优势：每月仅需79美元起。
• 企业版：每月145美元起。

Introducing folk CRM: the best alternative to HubSpot and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. For sales and marketing teams of 20-50 people, folk CRM offers the perfect balance of functionality and simplicity without the complexity that larger enterprise solutions often bring.

👉🏼 Try folk now to import contacts and automate outreach faster than HubSpot or ActiveCampaign

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

HubSpot vs. ActiveCampaign: What's the verdict?

Between HubSpot and ActiveCampaign, it's clear that both platforms offer robust CRM solutions with unique strengths. HubSpot excels in its comprehensive suite of integrated tools across marketing, sales, and service, making it ideal for businesses seeking an all-in-one approach. ActiveCampaign stands out with its powerful automation capabilities, perfect for companies focusing on personalized customer engagement. However, for medium-sized sales and marketing teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the most effective alternative to these traditional options, blending ease of use with customization at a price point that makes sense for growing teams.

👉🏼 立即尝试folk，轻松管理基于联系人的提醒，永不遗漏后续跟进

常见问题解答

What is the main difference between HubSpot and ActiveCampaign?

HubSpot is an all-in-one CRM suite for marketing, sales, service, and ops with 1,500+ integrations. ActiveCampaign centers on marketing automation with a built-in sales CRM. Choose HubSpot for unified hubs; choose ActiveCampaign for advanced email automation.

Which is easier to use, HubSpot or ActiveCampaign?

HubSpot is widely regarded as more intuitive for new users. ActiveCampaign is user-friendly but its advanced automation can require a steeper learning curve.

How do HubSpot and ActiveCampaign prices compare?

HubSpot CRM Suite (annual): Starter $20/user/mo, Professional $100/user/mo, Enterprise $150/user/mo. ActiveCampaign (1,000 contacts): Starter $15/mo, Plus $49, Pro $79, Enterprise $145. Costs vary by team size and contacts.

What is a good alternative to HubSpot and ActiveCampaign?

For teams of 20–50, folk offers customizable pipelines, contact enrichment, and email sequences with AI. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.