Clay CRM vs Nutshell

Clay CRM vs. Nutshell: Overview

Clay CRM and Nutshell are two CRM options designed to support customer outreach and relationship management.

Clay CRM is a super advanced address book, that can bring all your contacts into one place.

Nutshell, combines CRM with built-in email marketing and sales automation, offering a more integrated approach to managing both customer relationships and outreach campaigns. In this blog post, we'll explore their key features to help you decide which CRM best meets your needs—or if folk CRM might provide a more flexible alternative with user-friendly contact management and customization options specifically designed for sales teams of 20-50 people.

What is Clay CRM?

Clay CRM is a customer relationship management tool designed to help users organize and manage contact information and interactions, with a focus on automation and contact enrichment.

Key features of Clay CRM

• Contact management: The platform allows users to organize and manage contacts by consolidating information in one place. Users can add custom fields, notes, and tags to categorize and track interactions with each contact, making it easier to manage customer relationships.
• Automation: Clay CRM includes automation tools that handle repetitive tasks like contact updates and reminders, helping users streamline their communication and workflow processes.
• Search and filtering: The platform provides advanced search and filtering functionality, allowing users to segment their contact database based on various criteria such as engagement history, tags, or custom fields.
• Real-time updates: The platform provides real-time updates for contact records and tasks, ensuring that users have the latest information on their contacts and projects at all times.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Clay CRM vs. Nutshell: Feature Comparison

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1. 销售渠道管理

When it comes to sales pipeline management, Clay CRM does not offer a dedicated feature for tracking deals or leads through various stages. Users can organize contacts and tasks, but the platform lacks specific tools for a structured sales pipeline. However, Nutshell excels in this area with its comprehensive pipeline management feature. It provides tools for tracking leads and deals through different stages using various views such as board, list, map, and chart views.

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2. 易用性

Both Clay CRM and Nutshell are designed with user-friendliness in mind, offering intuitive interfaces that simplify navigation and task management. Nutshell provides a streamlined experience with its built-in features, reducing the need for extensive customization, which might appeal to users seeking immediate functionality. While Clay CRM's user experience is reminiscent of a super advanced address book.

3. 接触强化

Clay CRM's contact enrichment feature automatically gathers additional data from sources like social media and public databases to build more comprehensive contact profiles, enhancing the richness and accuracy of your contact information. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 外展

Clay CRM does not have a dedicated outreach feature specifically for managing customer communication. In contrast, Nutshell offers built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, complete with basic tracking and engagement metrics.

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5. 自动化

Clay CRM includes automation features for streamlining tasks like updating contacts and sending reminders. Nutshell extends these capabilities with sales and marketing automation, including email campaigns and drip sequences, enabling more comprehensive workflow management.

6. 集成

Clay CRM supports basic integrations with various third-party tools, allowing users to connect external applications for enhanced functionality, providing flexibility in extending CRM capabilities including connecting with social media platforms like LinkedIn. Similarly, Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. 人工智能

Clay CRM does not currently offer dedicated AI integration. Nutshell, however, enhances productivity with AI-driven features like timeline summarization, aiding users in efficiently navigating past interactions.

价格与套餐对比

Let's take a closer look at the price and plans of both Clay CRM and Nutshell.

Clay CRM prices

Clay has a free plan for personal use, for up to 1,000 contacts. After that premium plans are as follows on an annual subscription.

• Pro: $10 per user, per month.
• Team: $40 per user, per month.
• Enterprise: Undisclosed.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Clay CRM and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that stands out as the best solution for medium-sized sales teams of 20-50 people. folk CRM combines ease-of-use with powerful customization options, making it ideal for growing sales teams who need both simplicity and sophisticated pipeline management. You can also use folk as a solopreneur, growing team or at enterprise level thanks to its ability to scale with you.

主要特点

• 联系人管理：将所有联系人无缝整合至同一平台，涵盖LinkedIn、Instagram和X等社交媒体平台，以及Gmail和Outlook等多重收件箱。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。
• 销售流程仪表盘：通过高度可定制的销售流程仪表盘管理整个销售周期和潜在客户，支持看板视图或列表视图。
• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Clay CRM vs. Nutshell: What's the Verdict?

It's clear that both Clay CRM and Nutshell offer robust features tailored to different business needs. Clay CRM excels with its automation and real-time updates, making it ideal for those seeking streamlined contact management. On the other hand, Nutshell provides comprehensive tools for B2B sales teams, with strong pipeline and email marketing capabilities. However, for sales teams of 20-50 people that need the perfect balance of functionality and ease-of-use, folk CRM emerges as the clear winner. Its combination of customizable pipelines, seamless integrations, and affordable pricing makes it the optimal choice for medium-sized sales teams looking to scale their operations effectively.

常见问题解答

Does Clay CRM have a sales pipeline?

No. Clay CRM focuses on contact management and enrichment, but it lacks stage-based deal tracking and a visual pipeline.

Does Nutshell include email marketing and automation?

Yes. Nutshell offers built-in email campaigns, drip sequences, and basic tracking, plus sales automation to manage outreach in one platform.

How much do Clay CRM and Nutshell cost?

Clay: free up to 1,000 contacts; Pro $10/user/mo, Team $40, Enterprise undisclosed (annual). Nutshell: Foundation $16/user/mo, Pro $42, Power AI $52, Enterprise $67 (annual). Prices may vary.

What is a good alternative to Clay CRM and Nutshell?

Consider folk: a customizable CRM with pipelines, contact enrichment, email sequences, and automation. Plans from $20/user/mo with a 14-day free trial.