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Overview: Capsule CRM vs. Nutshell
Capsule CRM and Nutshell are two CRM solutions designed with simplicity and usability in mind, each catering to small to mid-sized businesses.
Capsule CRM offers streamlined contact and task management, along with sales pipeline tracking, making it ideal for businesses looking for an organized, straightforward approach to relationship management.
Nutshell, by contrast, combines CRM with email marketing and automation tools, providing a more integrated solution for sales and marketing. In this blog post, we'll explore their key features to help you decide which CRM fits your needs best—or if folk might offer an even better alternative by blending ease of use with a flexible CRM that's particularly well-suited for sales teams of 20-50 people.
👉🏼 Try folk now to compare folk's customizable pipelines and automations with Capsule and Nutshell
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What is Capsule CRM?
Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.
Key features of Capsule CRM
- Sales Pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
- Key Integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
- Task Management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
- Task Reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
What is Nutshell?
Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure.
Key features of Nutshell
- Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
- Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
- Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
- Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
- Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.
Capsule CRM vs. Nutshell: Feature Comparison
让我们深入剖析两款客户关系管理软件的核心功能,重点关注其销售自动化、电子邮件营销工具及联系人管理模块。
1. 销售渠道管理
Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. This flexibility allows sales teams to choose the view that best suits their workflow, enhancing their ability to manage deals effectively.
In contrast, Nutshell's pipeline management provides tools for tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Additional features like hot lead identification and customizable lead cards support visibility into deal statuses and priorities. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.


2. 易用性
Capsule CRM is designed with a user-friendly interface, making it easy for teams to navigate and manage customer relationships efficiently. Nutshell also prioritizes usability, offering an intuitive design that supports seamless navigation and quick access to essential features, ensuring that users can focus on sales activities without technical hurdles.
3. 接触强化
Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. Nutshell's Contact Enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.
4. 外展
Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Nutshell's outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, with basic email tracking and engagement metrics.
5. 自动化
Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Nutshell's automation tools support activities like sending follow-up emails, managing task reminders, and progressing deals through pipeline stages, with additional email marketing automation for drip campaigns.
6. 集成
Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero. Similarly, Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.
7. 人工智能
Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Nutshell's AI integration offers several tools to enhance team productivity, including timeline summarization to quickly sort through historical records by summarizing past interactions and activities.
价格与套餐对比
Let's take a closer look at the price and plans of both Capsule CRM and Nutshell.
Capsule CRM prices
Capsule has five price plans to choose from, depending on the features you're after and workflow automation needs.
- Starter plan: Starts from $18 per user, per month.
- Growth plan: Starts from $36 per user, per month.
- Advanced plan: Starts from $54 per user, per month.
- Ultimate plan: Starts from $72 per user, per month.

Nutshell prices
Nutshell offers several price plans available either as a monthly or annual option. The following is their annual subscription plan.
- Foundation: $16 per user, per month.
- Pro: $42 per user, per month.
- Power AI: $52 per user, per month.
- Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Capsule CRM and Nutshell
Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk CRM is particularly exceptional for medium-sized sales teams of 20-50 people who need powerful pipeline management without the complexity. folk can support multiple business functions including sales, marketing, recruitment and more.

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主要特点
- 联系人管理:将所有联系人无缝整合至同一平台,涵盖LinkedIn、Instagram和X等社交媒体平台,以及Gmail和Outlook等多重收件箱。
- 备注与提醒: 在folk中直接将 备注附加 到联系人档案,随时随地查看。设置提醒功能,确保您精准掌握跟进时机。
- 销售流程仪表盘:通过高度可定制的销售流程仪表盘管理整个销售周期和潜在客户,支持看板视图或列表视图。
- 易用性与定制化:轻松定制销售流程、仪表盘、自动化流程及邮件序列,使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
- 社交媒体整合:借助folk的Google Chrome扩展程序,一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
- Gmail与Outlook联系人同步:实现完整的邮件同步功能,让用户能够直接在CRM系统中管理所有通信内容。
- 一键查找电子邮箱:借助Apollo和Dropcontact驱动的联系人信息增强功能,您只需单击一下即可填补缺失的数据点。
- 邮件序列:若潜在客户未回复首封邮件,系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术,支持大规模个性化邮件定制。
价格与套餐
folk提供14天免费试用。试用期结束后,可选择经济实惠的月度或年度订阅方案。年度订阅方案如下:
- 标准版:每位用户每月20美元。
- 高级版:每月每位用户40美元。
- 定制方案:每位用户每月80美元起。

Capsule CRM vs. Nutshell: What's the verdict?
It's clear that while both Capsule CRM and Nutshell offer robust features for managing customer relationships, the choice between them depends on your specific business needs. Capsule CRM shines with its intuitive interface and comprehensive task management, whereas Nutshell stands out with its detailed sales reporting and user role customization. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the best alternative to these traditional CRM options, blending ease of use with customization that scales perfectly for medium-sized sales teams.
👉🏼 Try folk now to automate follow-ups and never miss a follow-up during your sales cycle
常见问题解答
What is the key difference between Capsule CRM and Nutshell?
Capsule emphasizes simple contact, task, and pipeline management. Nutshell adds built-in email marketing, deeper automation, AI summaries, and richer reporting. Choose Nutshell for integrated marketing; Capsule for lightweight sales tracking.
Which is cheaper, Capsule CRM or Nutshell?
On annual billing, Nutshell starts at $16/user/month and tops at $67; Capsule starts at $18 and goes to $72. Nutshell is generally cheaper at comparable tiers, though features and limits differ by plan.
Do Capsule CRM and Nutshell include email marketing?
Capsule runs email campaigns via its Transpond integration, not natively. Nutshell includes built-in email marketing and automation with basic tracking and engagement metrics.
What is a good alternative to Capsule CRM and Nutshell?
folk CRM offers customizable pipelines, contact enrichment, social imports, and email sequences with automation. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. Start a 14-day trial at folk.
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