Capsule CRM vs ActiveCampaign

Capsule CRM vs ActiveCampaign: Overview

Choosing the right CRM is crucial for optimizing customer interactions and boosting sales.

Capsule CRM and ActiveCampaign are two popular options, each offering distinct features tailored to different business needs. Capsule CRM is known for its simplicity and efficiency in managing customer relationships, while ActiveCampaign excels in automation and customer engagement. In this blog post, we will compare their key features, pricing, and advantages.

Additionally, we will explore folk which is a popular alternative.

什么是胶囊客户关系管理？

胶囊CRM是一款专为中小企业设计的用户友好型客户关系管理平台。其界面简洁直观，助力用户高效管理客户关系、追踪销售流程、统筹任务与沟通。

Capsule CRM 的主要功能

• 销售流程：Capsule CRM提供销售流程功能，帮助用户追踪商机并管理潜在客户在销售流程各阶段的进展。
• 关键集成：Capsule可与Google Workspace、Xero和Mailchimp等常用工具集成，让用户连接外部应用程序，实现更高效的工作流程。
• 任务管理：该功能允许用户在CRM系统内创建、分配并追踪与联系人、销售或项目相关的任务。
• Task reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
• Workflow automation: Workflow automation in Capsule CRM enables users to automate repetitive tasks and processes, such as email follow-ups or task assignments, to improve efficiency.
  

什么是ActiveCampaign？

Active Campaign是一款营销自动化平台，旨在帮助各类规模的企业管理客户互动，并通过个性化与自动化的沟通推动业务增长。

ActiveCampaign 的主要功能

• 电子邮件营销：通过拖放式模板、高级受众细分和自动化序列创建个性化邮件活动，有效吸引目标受众。
• 营销自动化：基于用户行为和自定义触发器，自动化处理电子邮件、短信及网站消息的工作流程，从而提升客户参与度与忠诚度。
• 销售自动化：将客户关系管理系统（CRM）与自动化工具集成，以优化销售流程、追踪潜在客户、管理交易并实现跟进自动化。
• CRM功能：以销售为导向的客户关系管理系统，通过自动化技术追踪并管理业务流程。

Capsule CRM vs. ActiveCampaign: Feature Comparison

让我们深入剖析两款客户关系管理软件的核心功能，重点关注其销售自动化、电子邮件营销工具及联系人管理模块。

1. 销售渠道管理

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. Capsule CRM is designed for simplicity and ease of use, making it ideal for small to medium-sized businesses looking for straightforward sales tracking.
ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. This integration provides a more robust solution for businesses that require a comprehensive CRM system with advanced automation capabilities. While both platforms offer solid pipeline management, teams of 20-50 people looking for the perfect balance of simplicity and advanced features often find that folk CRM provides the most intuitive yet powerful solution for managing complex sales processes at scale.

👉🏼 Try folk now to manage your team's pipelines and never miss a deal

2. 易用性

Capsule CRM is designed with simplicity in mind, offering a clean and intuitive interface that is easy to navigate, even for beginners. ActiveCampaign, while also user-friendly, may require a bit more time to master due to its extensive features and customization options.

3. 接触强化

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. ActiveCampaign does not appear to have a contact enrichment feature.

4. 外展

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. ActiveCampaign's outreach capabilities offer multi-channel communication, including email, SMS, and some social media tools, though the SMS functionality is basic.

5. 自动化

Capsule CRM offers automation features that streamline sales processes and repetitive tasks like follow-ups. ActiveCampaign provides robust automation with a visual builder, enabling users to automate tasks such as sending emails and updating records based on triggers like contact behavior or pipeline changes.

6. 集成

Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 人工智能

Capsule CRM has limited AI integrations, focusing on basic automation and efficiency. In contrast, ActiveCampaign integrates AI features to enhance email marketing and automation, offering predictive tools for optimal email sending times and content suggestions.

价格与套餐对比

Let's take a closer look at the price and plans of both Capsule CRM and ActiveCampaign.

胶囊CRM定价

A free trial of Capsule CRM is available, and when you're ready to upgrade Capsule's price and plans are as follows.

• Starter plan: Starts from $18 per user, per month.
• Growth plan: Starts from $36 per user, per month.
• Advanced plan: Starts from $54 per user, per month.
• Ultimate plan: Starts from $72 per user, per month.

ActiveCampaign 价格

ActiveCampaign的定价方案基于您拥有的联系人数量。以下方案基于1,000个联系人的套餐。

• 入门套餐：每月仅需15美元起。
• 另：每月仅需49美元起。
• 优势：每月仅需79美元起。
• 企业版：每月145美元起。

Introducing folk CRM: the best alternative to Capsule CRM and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that's specifically designed to scale with growing businesses and marketing teams of 20-50 people.

主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Capsule CRM vs. ActiveCampaign: What's the verdict?

Between Capsule CRM and ActiveCampaign, it's clear that both platforms offer unique strengths tailored to different business needs. Capsule CRM shines with its user-friendly interface and efficient sales pipeline management, ideal for small to medium-sized businesses. ActiveCampaign, on the other hand, excels in marketing automation and advanced email marketing capabilities. However, for medium-sized marketing teams and sales organizations with 20-50 people seeking the most comprehensive and scalable CRM solution, folk CRM stands out as the clear winner, offering superior customization, seamless integrations, and intuitive workflow management that grows with your team.

👉🏼 Try folk now to organize reminders and automations across sales and marketing

常见问题解答

Is Capsule CRM good?

Yes. Capsule CRM suits small to mid-sized teams that need an easy sales pipeline, tasks, reminders, and core integrations. It offers optional contact enrichment, limited AI, and email marketing via Transpond, prioritizing simplicity over deep marketing automation.

Is ActiveCampaign a CRM or just email marketing?

ActiveCampaign is both. It combines email/SMS automation with a built-in sales CRM, including deal pipelines, task automation, and segmentation. It fits teams prioritizing advanced automation and multichannel engagement.

Which is better, Capsule CRM or ActiveCampaign?

Choose by needs: Capsule is best for simple sales tracking and ease of use; ActiveCampaign excels at robust marketing automation. For a customizable, scalable CRM across sales and marketing, consider folk.

How do Capsule CRM and ActiveCampaign pricing compare?

Capsule is per user: $18, $36, $54, $72/month. ActiveCampaign is contact-based; for 1,000 contacts: $15, $49, $79, $145/month. Actual costs vary by seats, contacts, and billing term.