Откройте для себя Folk — CRM для компаний, ориентированных на людей
Why AI matters for 20–50 person B2B teams
Small Business B2B teams of 20-50 people chase outcomes with limited time and budgets. AI tools now handle repeatable work across sales, support, marketing, HR, and finance so a lean team ships faster and makes fewer errors.
An AI tool for Small Business solves one job end to end with minimal setup. It connects to core systems like email, calendar, chat, and accounting. It automates routine steps, improves data quality, and delivers measurable time savings at an accessible price.
Selection centers on impact. Shorter sales cycles, cleaner data, and consistent follow up come first. Ease of onboarding, integration depth, pricing clarity, security, and vendor momentum complete the criteria.
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13 Best AI Tools for Small Business in 2025: Features, Pricing, Rating!
1. folk CRM
Рейтинг
⭐⭐⭐⭐⭐ (G2)
Обзор
folk is an AI first CRM designed specifically for small teams of 20-50 people. It unifies contacts, email, WhatsApp conversations, and LinkedIn capture in one place to keep pipeline current and searchable. AI Fields enrich records and maintain data quality. AI Sequences draft, schedule, and track outreach for consistent follow up. The folkX Chrome extension saves prospects from the web in a click and enriches them instantly, turning browsing into qualified pipeline for growing businesses.
Плюсы
- Fast setup and simple UI perfect for teams of 20-50 people
- Chrome extension captures from LinkedIn, Gmail, and across the web
- WhatsApp CRM syncs messages and attaches conversations to contacts and deals
- AI enrichment and AI fields improve data quality and actionability
Минусы
- Advanced analytics and some enterprise controls newer than larger suites
- Smaller ecosystem than legacy CRMs, may need Zapier or Make for niche workflows
Ценообразование
- Standard: $20 per member per month
- Premium: $40 per member per month
- Custom: from $80 per member per month
👉🏼 Try folk now to never miss a follow-up with your small business pipeline
2. Grammarly
Рейтинг
⭐⭐⭐⭐⭐ (G2)
Обзор
Grammarly is an AI writing and communication assistant for sales, support, and ops teams of 20-50 people. It improves clarity and tone in emails, proposals, help-center replies, and internal docs and provides rewrites, autocomplete, snippets, brand tones, and style guides so messages stay on brand across Gmail, Outlook, Chrome, and desktop apps. Useful to standardize client-facing writing when the team is small and deadlines are tight.
Плюсы
- Speeds up drafting with strong rewrites and autocomplete
- Central style guide, brand tones, and snippets for consistent voice
- Works in tools already adopted by small businesses
- Admin console with roles, usage insights, and policy controls
Минусы
- Not a knowledge base; needs pairing with docs or CRM notes for source context
- Over-corrections can appear on legal or technical copy; human review required
- Offline coverage limited
Ценообразование
- Pro: $12 per member per month $144 per member per year up to 149 seats
- Enterprise: custom pricing with SSO, advanced admin, DLP, and audit controls
3. Notion AI
Рейтинг
⭐⭐⭐⭐⭐ (G2)
Обзор
Workspace for docs, wikis, and SOPs with an AI add on that drafts, summarizes, and restructures content directly inside pages. Small teams of 20-50 people capture processes once, turn them into templates, and keep everyone aligned. AI speeds up first drafts, cleans meeting notes, and turns messy bullets into clear action lists. Databases connect docs to owners, deadlines, and status so nothing drifts.
Плюсы
- Central hub for playbooks, checklists, and project notes
- AI helps outline, rewrite, and summarize without switching tools
- Databases link tasks, owners, and docs for simple governance
- Templates make onboarding and repeat processes faster
Минусы
- Complex workspaces need conventions to stay tidy
- Offline editing limited for heavy travel use
- AI quality improves with good prompts and clean inputs
Ценообразование
- Plus: $8 per user per month $96 per user per year
- Business: $15 per user per month $180 per user per year
- Notion AI add on: $8 per member per month $96 per member per year on eligible plans
4. Zapier
Рейтинг
⭐⭐⭐⭐ (G2)
Обзор
Zapier connects the stack so a small team of 20-50 people moves data without copy paste. Build multi-step workflows, add AI steps for enrichment or drafting, and route leads or tickets automatically. Copilot helps design and fix automations. Tables and Interfaces keep lightweight data and forms in one place. Agents can handle repeat requests when volume spikes.
Плюсы
- Fast to launch automations that cut admin across CRM, support, and marketing
- Branching, webhooks, and multi-step logic cover most small-business flows
- Interfaces and Tables remove the need for a separate forms app or mini database
- AI steps summarize emails, enrich records, and generate replies at scale
Минусы
- Task-based billing needs monitoring as usage grows
- Some governance and SSO features sit on higher tiers
- Complex flows still benefit from a clear internal owner
Ценообразование
- Professional: starts at $19.99/month billed annually
- Team: starts at $69/month billed annually
- Agents (Pro): $33.33/month billed annually for up to 1,500 activities
5. Canva Magic Studio
Рейтинг
⭐⭐⭐⭐ (G2)
Обзор
Create on-brand visuals fast. Magic Studio drafts layouts, resizes for every channel, removes backgrounds, expands images, and writes first-pass copy so a small team of 20-50 people ships ads, carousels, and docs without a designer on call. Brand Kits lock fonts, colors, and logos. Templates keep output consistent across sales decks, one-pagers, and social.
Плюсы
- Fast asset creation for campaigns, decks, and socials
- Magic Resize, Background Remover, and Expand save hours weekly
- Brand Kits and templates enforce consistency across the team
- Works for non-designers; short learning curve
Минусы
- Heavy brand control needs disciplined templates and approvals
- Advanced photo/illustration work still belongs in pro tools
- Stock usage requires guidelines to avoid generic looks
Ценообразование
- Pro: $119.99 per user per year
- Teams: $300 per year for the first 5 users, then $60 per additional user per year
6. Loom AI
Рейтинг
⭐⭐⭐⭐ (G2)
Обзор
Record a quick walkthrough, hit stop, and let AI clean it up. Loom drafts titles, summaries, and chapters, trims silence and filler words, and turns a rough take into a clear explainer. Sales sends short demos that feel personal. Support answers once and reuses the clip. Ops documents a process in minutes. Strong fit for small businesses of 20-50 people because async video replaces meetings, speeds replies, and scales know-how without adding headcount.
Плюсы
- Faster than live calls for handoffs and customer updates
- Auto titles, summaries, chapters, and filler-word removal improve clarity
- Easy sharing in email and chat; viewer insights show who watched
- Unlimited recording time on paid plans keeps clips natural and complete
Минусы
- Large libraries need simple naming rules to stay tidy
- Deep edits still require a full video editor
- Best results on desktop; mobile capture is more limited
Ценообразование
- Business: $15 per user per month $180 per user per year
- Business + AI: $20 per user per month $240 per user per year
- Enterprise: custom
7. Slack AI
Рейтинг
⭐⭐⭐⭐ (G2)
Обзор
Slack AI keeps work moving in the tool a small team of 20-50 people already uses. Ask natural-language questions across channels and DMs, get instant summaries of long threads, and draft replies without leaving the conversation. Recaps turn meetings and busy channels into short, scannable updates, and search answers pull the relevant message instead of a long results list. Strong fit for small businesses because it compresses communication time and reduces context-switching without adding another app!
Плюсы
- Thread and channel summaries save hours each week
- Natural-language search answers the question, not just show hits
- Draft-reply assistance keeps tone and clarity consistent
- Works on top of existing Slack channels, no new workflows to learn
Минусы
- Requires a paid Slack plan; add-on cost applies per user
- Best results when channels and naming conventions are tidy
- Heavy compliance needs may still require exports and external archiving
Ценообразование
- Slack AI add-on: $10 per user per month billed annually, on top of a paid Slack plan
- Slack Pro or Business+: billed annually per user, price varies by plan
8. Microsoft Copilot for 365
⭐⭐⭐⭐ (G2)
Обзор
Copilot lives inside the Microsoft apps a small team of 20-50 people already uses. Draft emails in Outlook, summarize meetings in Teams, build first pass decks in PowerPoint, analyze spreadsheets in Excel, and ask questions across files and chats. It fits small businesses because it compresses daily work where it already happens so the team saves time without adding another tool.
Плюсы
- Email drafting and rewriting in Outlook with tone controls
- Meeting and chat summaries in Teams for faster catch ups
- Excel analysis that suggests formulas, flags trends, and explains results
- Works with existing Microsoft security and admin policies
Минусы
- Requires eligible Microsoft 365 licenses for each user
- Quality depends on clean files and solid meeting hygiene
- Change management needed so the team actually adopts it
Ценообразование
- Copilot for Microsoft 365: $30 per user per month billed annually
- Requires Microsoft 365 Business Standard or Business Premium for each seat
9. ClickUp Brain
Рейтинг
⭐⭐⭐⭐⭐ (G2)
Обзор
ClickUp Brain works inside tasks, docs, and chat to draft updates, summarize threads, create subtasks, and answer questions about work already stored in ClickUp, which fits small businesses of 20-50 people because one workspace runs projects and knowledge while AI removes handoff friction so a lean team ships faster without adding tools.
Плюсы
- Drafts task updates, comments, and doc sections in context
- Summarizes long threads and meetings into clear action lists
- Converts notes into subtasks with owners and due dates
- Lives where planning, writing, and tracking already happen
Минусы
- Best results require clean task names and clear assignees
- Complex workflows still need simple internal conventions
- External knowledge bases require links back to ClickUp docs
Ценообразование
- Unlimited plan: $7 per user per month billed annually
- Business plan: $12 per user per month billed annually
- Brain add on: $5 per user per month billed annually on eligible plans
10. Typeform
Рейтинг
⭐⭐⭐⭐⭐ (G2)
Обзор
Typeform turns lead capture into short, conversational flows with AI that drafts questions, scores answers, and routes submissions to the right place, which fits small businesses of 20-50 people because completion rates rise and qualification happens automatically without babysitting yet another tool.
Плюсы
- Conversational UX lifts completion on cold and paid traffic
- AI question drafts, logic, and scoring save setup time
- Conditional routing prioritizes sales follow up
- Native handoffs to CRM, email, and spreadsheets keep ops simple
Минусы
- Heavy customization can slow pages if embeds aren't optimized
- Complex branching still benefits from a clear flowchart first
- Response limits apply by plan, monitor usage during campaigns
Ценообразование
- Basic: $25 per month billed annually
- Plus: $50 per month billed annually
- Business: $83 per month billed annually
- Enterprise: custom pricing
11. Airtable
Рейтинг
⭐⭐⭐⭐⭐ (G2)
Обзор
Airtable turns spreadsheets into a shared ops database with AI that summarizes records, classifies text, extracts fields, and drafts content inside the same tables and interfaces, which fits small businesses of 20-50 people because one place handles projects, requests, and simple apps without hiring a developer or juggling extra tools.
Плюсы
- Tables, forms, and interfaces cover projects, CRM-lite, inventory, and intake
- AI fields summarize, categorize, extract, and generate text in context
- Automations move data between tools and cut copy-paste
- Views and permissions keep client work separate while reporting stays simple
Минусы
- Complex schemas need a clear owner and naming rules
- Heavy analytics still require a BI tool
- Record limits and automation quotas matter as usage grows
Ценообразование
- Team: $20 per user per month billed annually
- Business: $45 per user per month billed annually
- Enterprise Scale: custom pricing
- AI usage: monthly AI credits included on paid plans; allotments scale by tier
12. Gemini for Google Workspace
Рейтинг
⭐⭐⭐⭐ (G2)
Обзор
Gemini lives inside Gmail, Docs, Sheets, Slides, Meet, and Chat to draft, summarize, analyze, and pull answers from Drive, which fits small businesses of 20-50 people because it speeds daily work in tools already used so the team saves time without adding another app.
Плюсы
- Drafts and rewrites in Gmail and Docs with tone controls
- Meet summaries, action items, and translation reduce post-call admin
- Sheets helps structure, classify, and analyze data with natural-language prompts
- Works with existing Workspace security and admin policies
Минусы
- Requires eligible Workspace licenses for each user
- Output quality depends on clean files and meeting hygiene
- Adoption needs simple internal guidelines so teams actually use it
Ценообразование
- Included with eligible Google Workspace Business and Enterprise plans; no separate Gemini add-on required
- Billing: per user, per month, charged annually at the underlying Workspace plan rate (regional pricing varies)
13. Descript
Рейтинг
⭐⭐⭐⭐⭐ (G2
Обзор
Descript turns recordings into editable transcripts so a small team of 20-50 people cuts, cleans, and ships videos fast with AI that removes filler words, shortens silences, enhances audio, and offers voice clone for quick pick ups, which fits small businesses because one person produces demos, tutorials, and social clips without a full post production stack.
Плюсы
- Edit by text to trim mistakes and tighten takes
- Studio Sound, eye contact correction, and green screen lift production quality
- Auto captions and brand presets keep assets consistent
- Screen recorder plus multitrack timeline covers demos, podcasts, and clips
Минусы
- Advanced color grading and complex VFX still require a pro editor
- Long projects benefit from strict naming and version control
- Voice clone needs clear consent and brand policy
Ценообразование
- Hobbyist: $24 per user per month
- Creator: $35 per user per month
- Enterprise: custom pricing
13 Best AI Tools for Small Business: Quick Recap!
| Инструмент | Tool type | Рейтинг | Начальная цена* |
|---|---|---|---|
| народная CRM | AI CRM designed for small businesses, agencies, startup founders | ⭐⭐⭐⭐⭐ | $20/user/mo (annual) |
| Grammarly | AI writing assistant for teams | ⭐⭐⭐⭐⭐ | $12/user/mo (annual) |
| Notion AI | AI for docs, wikis, SOPs | ⭐⭐⭐⭐⭐ | $8/user/mo (Plus) + $8 AI add-on |
| Zapier | AI automation and orchestration | ⭐⭐⭐⭐ | $19.99/mo (Professional, annual) |
| Canva Magic Studio | AI design for marketing assets | ⭐⭐⭐⭐ | $119.99/user/yr (Pro) |
| Loom AI | AI video messaging and explainers | ⭐⭐⭐⭐ | $15/user/mo (Business, annual) |
| Slack AI | AI summaries, answers, drafting in Slack | ⭐⭐⭐⭐ | $10/user/mo add-on (annual) |
| Microsoft Copilot for 365 | AI inside Outlook, Teams, Word, Excel | ⭐⭐⭐⭐ | $30/user/mo (annual) |
| ClickUp Brain | AI for tasks, docs, projects | ⭐⭐⭐⭐⭐ | $7/user/mo (Unlimited, annual) + $5 add-on |
| Typeform | AI forms and lead capture | ⭐⭐⭐⭐⭐ | $25/mo (Basic, annual) |
| Airtable | AI ops database and lightweight apps | ⭐⭐⭐⭐⭐ | $20/user/mo (Team, annual) |
| Gemini for Google Workspace | AI in Gmail, Docs, Sheets, Slides, Meet | ⭐⭐⭐⭐ | Included with eligible plans |
| Descript | AI video editing for marketing and support | ⭐⭐⭐⭐⭐ | $12/user/mo (Creator, annual) |
* Annual billing where applicable. All prices in USD.
👉🏼 Try folk now to manage contact-based reminders with your team of 20–50
Заключение
Small businesses with teams of 20-50 people need fast setup, clean data, clear pricing, and automation that saves hours across sales and ops. AI tools now address these needs directly and drive measurable growth.
For CRM, folk CRM is the best fit for teams of 20-50 people. Contacts, messages, and pipeline stay in one place, while AI fields and sequences keep data accurate and outreach consistent.
Round out the stack with a few focused picks: Canva Magic Studio for on brand visuals, Loom AI for reusable video explainers, Slack AI for summaries and quick answers, and Zapier to route data across tools without copy paste. Lightweight, integrated, and built for lean teams.
Часто задаваемые вопросы
What is the best CRM for small businesses?
folk CRM. It centralizes contacts, email, WhatsApp, and pipeline. AI fields enrich data and sequences automate follow‑up to keep records clean. The Chrome extension captures leads from LinkedIn and Gmail. Learn more at folk.
How should a small business choose a CRM?
Prioritize easy setup, email/calendar sync, a clear pipeline, and AI for enrichment and follow‑up. Check integrations, permissions, and pricing transparency. Run a short trial with real data and measure time saved and data quality.
How much does a CRM cost for small businesses?
Most small‑business CRMs cost $10–$50 per user/month on annual billing. AI and automation add‑ons can raise totals. folk CRM pricing: Standard $20, Premium $40, Custom from $80 per user/month (annual).
How to implement a CRM for a 20–50 person team?
Define stages and required fields, import and dedupe contacts, connect email/calendar, build the pipeline and sequences, assign owners, train the team, and review adoption weekly with simple dashboards.
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