10 Best AI Tools for Sales Reps (2026)

Timing and Context Beat Volume

Quota isn't won with longer hours—it's won with sharper timing and context. Teams that turn signals into relevant touches win the reply. Those that don't, chase ghosts.

Use AI lead generation to compress research, personalize at scale, and trigger follow-ups when intent is real. Replace swivel-chair work with one rhythm: identify, engage, book.

Ready to hit targets with less drag? Below: why reps need AI now, and the 10 best tools in 2025 compared!

Why Sales Reps Need AI Tools?

Reps win on speed, timing, and relevance—not sheer volume. AI compresses research from hours to minutes, surfaces real buying signals (job changes, new posts, site visits), and drafts short, on-context openers so outreach lands while interest is fresh. The result is more qualified conversations with the same headcount.

AI also keeps the machine consistent. It cleans and enriches records, enforces send limits and opt-outs, sequences follow-ups that reference prior context, and attributes replies → meetings → revenue so the playbook improves every week. Less swivel-chair work, more selling time.

What reps get, practically:

✔️ Faster from signal to first touch

✔️ Personalization at scale without sounding robotic

✔️ Clean data, fewer duplicates, safer sending

✔️ Sequenced follow-ups that react to live activity

✔️ Clear visibility from reply to closed-won

In a nutshell, AI tools have become indispensable for sales teams of 20-50 reps to remain competitive while increasing their reach and automating repetitive tasks.

10 Best AI Tools For Sales Reps in 2025

1. folk CRM

Рейтинг

⭐⭐⭐⭐⭐ (G2)

Обзор

folk CRM is the perfect AI-first workspace for sales teams of 20-50 people: capture LinkedIn profiles in one click, enrich automatically, and draft human-sounding openers and follow-ups grounded in real context. LinkedIn, email, and WhatsApp touchpoints live on one timeline, so reps move from signal to meeting without copy-paste.

Плюсы

• One-click LinkedIn capture with automatic enrichment
• AI icebreakers, summaries, and next-best actions that keep tone on brand
• Clean pipelines and fast onboarding for medium-sized sales teams
• Unified timeline across LinkedIn, Gmail, and WhatsApp for smooth handoffs

Минусы

• No perpetual free plan
• Best for startups and mid-size teams rather than heavy, complex enterprises

Ценообразование

14-day free trial. Starts at $20 per member/month.

👉🏼 Try folk now to capture LinkedIn profiles in one click and auto-enrich contacts.

2. Гонг

Рейтинг

⭐⭐⭐⭐⭐ (G2)

Обзор

Gong is an AI conversation intelligence platform for reps. It records calls and meetings, transcribes with high accuracy, and surfaces deal risks, next steps, and coaching moments so reps improve messaging and move deals faster. It turns every call into searchable, shareable insight.

Плюсы

• Accurate transcripts with topic, sentiment, and objection tracking
• Deal warnings, next-step extraction, and pipeline health views
• Coaching playlists and scorecards to lift win rates

Минусы

• Best value at team scale; pricing can feel premium
• Requires habit change to review calls consistently

Ценообразование

Quote-based. Commonly sold per seat with tiered add-ons; expect premium pricing aligned to team size and usage.

3. Salesloft

Рейтинг

⭐⭐⭐⭐⭐ (G2)

Обзор

Salesloft is a sales engagement platform that helps reps run consistent, multichannel cadences with AI-assisted personalization. Build targeted steps across email and LinkedIn tasks, get send-time and subject recommendations, and track replies to focus effort where deals move.

Плюсы

• Structured cadences with AI tips on copy and timing
• Strong deliverability controls and reply tracking
• Integrates with major CRMs for clean handoffs

Минусы

• Can feel heavy for very small teams
• Best results require disciplined list hygiene and testing

Ценообразование

Quote-based. Commonly sold per seat with tiered features; mid-market pricing is typical.

4. Информационно-пропагандистская работа

Рейтинг

⭐⭐⭐⭐(G2)

Обзор

Outreach is a sales engagement platform that helps reps run disciplined, multichannel cadences with AI assistance. It prioritizes accounts, suggests next-best actions, and uses conversation intelligence (Kaia) to surface risks and coach messaging—so reps spend more time on high-probability deals.

Плюсы

• Structured cadences with AI guidance on copy, timing, and next steps
• Kaia conversation intelligence for real-time cues and post-call insights
• Strong CRM integrations and governance for team-scale consistency

Минусы

• Can feel complex for very small teams
• Works best with tight data hygiene and defined ICPs

Ценообразование

Quote-based, sold per seat with tiered features; typical mid-market pricing aligned to team size and usage.

5. ZoomInfo

Рейтинг

⭐⭐⭐⭐(G2)

Обзор

ZoomInfo is a go-to-market data platform that gives reps verified contacts, org charts, intent signals, and AI-powered prospecting. Pair searches with enrichment, prioritize accounts showing research activity, and push clean records into the CRM so cadences start on solid data.

Плюсы

• Large, frequently updated B2B database with firmographics and intent
• AI-assisted prospecting and scoring to focus on in-market accounts
• Strong CRM and engagement-tool integrations for smooth handoffs

Минусы

• Pricing aligned to enterprise needs; can feel premium
• Works best with clear ICPs and rigorous governance

Ценообразование

Quote-based. Sold in tiered packages per seat and data/intent volume.

6. Clearbit

Рейтинг

⭐⭐⭐⭐(G2)

Обзор

Clearbit gives reps real-time company and contact enrichment, website reveal, and intent signals to prioritize accounts and personalize outreach fast. Pushes clean fields into the CRM and triggers alerts when ideal customers hit high-intent pages.

Плюсы

• Fast enrichment that fills firmographics/technographics for better targeting
• Website reveal and intent to time first touches while interest is fresh
• Strong CRM and workflow integrations to keep data synced

Минусы

• Depth of data varies by segment and region
• Best results require clear ICPs and disciplined routing rules

Ценообразование

Quote-based, sold in tiered packages by seat, data usage, and feature set.

7. Lavender

Рейтинг

⭐⭐⭐⭐⭐(G2)

Обзор

Lavender is an AI email coach for reps. It scores drafts in real time, suggests simpler phrasing, pulls context about the recipient, and recommends subject lines so cold emails read natural and get to the point—fewer edits, more replies.

Плюсы

• Real-time coaching on tone, length, and clarity
• Context pull (role, company) to sharpen relevance fast
• Works inside major email clients; quick to adopt

Минусы

• Email-focused; pair with a sequencer/CRM for full workflow
• Best results come with disciplined testing and list hygiene

Ценообразование

Free trial available. Plans typically start around $29 per user/month, with team features at higher tiers.

8. Clari

Рейтинг

⭐⭐⭐⭐⭐ (G2)

Обзор

Clari is an AI revenue platform that helps reps and managers inspect pipeline, spot risk, and prioritize next actions. It analyzes activity signals across email, meetings, and CRM, then highlights deals at risk and recommends steps to keep quarters on track.

Плюсы

• Deal and pipeline inspection with AI risk flags
• Activity capture and insights that surface next-best actions
• Forecasting and coaching views that align reps and managers

Минусы

• Best value at team scale; can feel heavy for very small teams
• Requires disciplined CRM hygiene to shine

Ценообразование

Quote-based. Sold per seat and module with tiered packaging aligned to team size and usage.

9. 6sense

Рейтинг

⭐⭐⭐(G2)

Обзор

6sense is an AI intent and account-identification platform that tells reps which companies are in-market, what they're researching, and who to contact next. It scores buying stages, surfaces keywords and spikes, and routes prioritized accounts into your sequences so outreach starts when intent is real.

Плюсы

• Strong account intent and buying-stage scoring to focus effort
• Keyword-level research insights that inform message angles
• Solid integrations to push prioritized accounts into CRM and sequences

Минусы

• Works best for teams already running ABM/account-based motions
• Data depth varies by region and segment; needs clear ICP setup

Ценообразование

Quote-based, sold in tiered packages aligned to seats, intent volume, and modules.

10. lemlist

Рейтинг

⭐⭐⭐⭐⭐(G2)

Обзор

lemlist is a multichannel outreach platform for reps who want email plus LinkedIn in one flow. Spin up sending accounts, warm them automatically, generate on-context openers with AI, and route replies so more conversations move toward meetings without manual juggling.

Плюсы

• AI-assisted drafting and per-step personalization that reads context
• Multichannel cadences (email + LinkedIn tasks) with deliverability controls
• Clean UX and fast setup for small to mid-size teams

Минусы

• Reporting and sales-ops depth lighter than heavyweight CRMs
• True LinkedIn automation and higher volumes sit in upper tiers

Ценообразование

14-day free trial. Email Pro $69/user/month. Multichannel Expert $99/user/month. Higher plans available.

10 Best AI Tools for Sales Reps: Quick Overview

👉🏼 Try folk now to never miss a follow-up and turn signals into meetings.

Заключение

AI tools for sales reps aren't a nice-to-have anymore. They compress research, surface real buying signals, and draft on-context messages so reps spend more time in conversations and less time in tabs. The result is steadier replies, shorter cycles, and cleaner handoffs from first touch to closed-won.

Pick a focused stack and run it with discipline. Keep ICPs sharp, data clean, and messages short and specific. Measure replies → meetings → revenue every week so the system learns and compounds. Bottom line: for sales teams of 20-50 people who need an all-in-one hub that captures LinkedIn in one click, enriches automatically, and keeps LinkedIn, email, and WhatsApp on a single timeline, folk CRM is the top choice.

Часто задаваемые вопросы

Are AI SDRs worth it?

AI SDRs deliver ROI when used to qualify signals, draft relevant first touches, and trigger follow-ups under human review. Pair with clean data, clear ICPs, and compliant sending. Expect faster replies and lower cost per meeting, not a full replacement.

What is an AI sales tool?

An AI sales tool uses machine learning to enrich records, detect intent from activity, and generate next-best actions or message drafts. It turns emails, profiles, and meetings into prioritized leads, concise openers, and scheduled follow-ups.

What is the best AI tool for sales?

The best choice is a hub that captures LinkedIn in one click, enriches automatically, and unifies email and messaging. For lean teams, folk CRM fits this use case and integrates with sequencers and call intelligence.

Are there AI tools for small business sales?

Yes. SMBs can start with an AI-ready CRM plus lightweight outreach or email coaching. Focus on contact capture, enrichment, safe sending, and simple cadences. Expand only when a step consistently books meetings and improves cost per meeting.