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November 14, 2025
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Monday CRM vs HighLevel

探索Folk——专为以人为本的企业打造的客户关系管理平台

Monday CRM vs. HighLevel: Quick overview

On the market for a new CRM? Monday CRM and HighLevel are two platforms designed to help businesses manage customer relationships and streamline workflows. Monday CRM emphasizes flexibility and customization, allowing teams to tailor workflows and pipelines to fit their unique processes. HighLevel, on the other hand, focuses on agencies, providing tools for lead generation, automation, and client management.

In this comparison, we'll explore their features, usability, and pricing to help you determine which platform is better suited to your needs.

We'll also explore folk as a noteworthy alternative that stands out as the ideal CRM solution for medium-sized sales teams of 20-50 people seeking robust relationship management without the complexity.

主要要点
  • 🆚 Monday CRM is sales-focused; HighLevel targets agencies with automation and white‑label.
  • 🧭 Ease of use: Monday is simpler to learn; HighLevel is powerful but has a steeper learning curve.
  • ⚙️ Automation & outreach: Monday offers basics and AI email; HighLevel adds robust workflows, email/SMS sequences.
  • 💸 Pricing: Monday from $12/seat/month (3-seat min); HighLevel $97–$297/seat/month.
  • Consider folk CRM for 20–50 person sales teams: customizable pipeline, enrichment, and email sequences.

什么是Monday CRM?

Monday CRM is a sales focussed customer relationship management platform built by the team behind Monday.com, designed to help sales teams manage contacts, sales pipelines, and workflows.

Key features of Monday CRM

  • Contact management: Provides a central place to store and organize contact details, track communications, and maintain records of interactions with clients and leads.
  • Deal management: Allows users to track the progress of deals across stages, helping teams monitor the sales pipeline and update deal statuses as they progress.
  • Task management: Users can create tasks related to deals or contacts, assign them to team members, and track their completion to ensure follow-up actions are taken.
  • Lead tracking: Features tools for capturing and managing leads, assigning them to team members, and tracking their progress through different stages of the sales funnel.
  • Pipeline customization: Enables users to customize their sales pipelines to align with specific business processes, allowing different stages and workflows based on deal progression.

What is HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Key features of HighLevel

  • Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
  • Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
  • Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
  • Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
  • White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.

Monday CRM vs. HighLevel: Feature Comparison

Let's break down the key features of Monday CRM and HighLevel, and take a closer look at their sales automation, email marketing tools, user experience and more. For sales teams of 20-50 people who need streamlined functionality without overwhelming complexity, understanding these differences is crucial for making the right choice.

1. Sales Pipeline Management

Monday CRM's pipeline feature allows users to track the progress of deals and opportunities through customizable stages. The pipeline can be configured to match specific sales processes, with stages representing different phases of a deal. HighLevel CRM's sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard.

周一 CRM CRM 销售漏斗
Monday CRM's sales pipeline dashboard
HIghLevel CRM Pipeline
HighLevel's sales pipeline dashboard

2. Ease of use

Monday CRM is known for its user-friendly interface, making it easy for teams to navigate and manage their tasks efficiently. HighLevel, while feature-rich, may present a steeper learning curve, requiring users to invest time in learning its extensive functionalities for effective use.

3. Contact enrichment

Monday CRM does not offer a built-in contact enrichment feature. Users may need to rely on third-party integrations to enhance their contact data. HighLevel also lacks a native contact enrichment feature, requiring similar external solutions for detailed contact insights.

4. Outreach

Monday CRM allows outreach campaigns with a template library and AI-assisted support, streamlining communication efforts. HighLevel CRM provides comprehensive outreach tools, including email campaigns, text messaging, and automated sequences, offering diverse communication strategies but requiring configuration to optimize outreach efforts.

5. Automation

Monday CRM offers basic automation for tasks like updating deal statuses and sending notifications, aiding in process streamlining. HighLevel CRM boasts robust automation tools for workflows, lead follow-ups, and campaigns, though setting up complex workflows may demand additional effort to configure effectively.

6. Integration

Both Monday CRM and HighLevel offer various integrations to enhance their functionalities. Monday CRM integrates well with popular tools, offering seamless connectivity. HighLevel provides integrations tailored for marketing and sales processes, though users may need to explore third-party options for broader integration needs.

7. Artificial Intelligence

Monday CRM includes an AI-based email generator to assist in composing sales emails, enhancing communication efficiency. HighLevel CRM does not prominently feature AI integration, focusing instead on manual configuration and automation, lacking AI-driven functionalities like predictive analytics or intelligent lead scoring.

Price and plans comparison

Let's take a closer look at the price and plans of both Monday CRM and HighLevel.

Monday CRM prices

Monday CRM offers both a monthly and annual subscription plan. All their plans depend on the size of your team and starts with a 3 seat option.

  • Basic: Starts from $12 per seat, per month.
  • Standard: Starts from $17 per seat, per month.
  • Pro: Starts from $28 per seat, per month.
  • Enterprise: Undisclosed.
Monday CRM prices and plans

HighLevel prices

High Level has two price tiers for you to choose from.

  • Starter: $97/seat/month.
  • Unlimited: $297/seat/month.
HIghLevel prices and plans

Introducing folk CRM: the best alternative to Monday CRM and HighLevel

Looking for an affordable alternative that perfectly fits medium-sized sales teams? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system specifically designed to excel with sales teams of 20-50 people. folk can support multiple business functions including sales, marketing, recruitment and more. folk offers the perfect balance of sophistication and simplicity that medium-sized sales teams need to scale efficiently without overwhelming complexity.

👉🏼 Try folk now to manage your 20–50 person sales team's pipelines without the complexity of Monday CRM or HighLevel

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folk's sales pipeline dashboard is highly customizable, allowing you to manage your entire sales cycle and leads in one platform.
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folk can also automate your follow-up messages and outreach, and provide you with a detailed analytics report so you don't have to switch context and do it all from your CRM.
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Key features

  • Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
  • Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
  • Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
  • Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
  • Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk's Google Chrome extension.
  • Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
  • Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
  • Email sequences: Send email sequences with reminders if your leads don't reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

  • Standard: $20 per user, per month.
  • Premium: $40 per user, per month.
  • Custom: Starts from $80 per user, per month.

Monday CRM vs. HighLevel: What's the verdict?

When comparing Monday CRM and HighLevel, it's clear how both platforms offer robust features tailored to different business needs. Monday CRM excels in contact and deal management, making it ideal for sales-focused teams. HIghLevel, on the other hand, provides comprehensive tools for digital marketing and automation, catering well to agencies. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with customization perfectly suited to your team size and sales complexity.

👉🏼 Try folk now to automate outreach and never miss a follow-up when switching from Monday CRM or HighLevel

常见问题解答

What is the difference between Monday CRM and HighLevel?

Monday CRM focuses on customizable sales pipelines and task management for sales teams. HighLevel targets agencies with lead capture, SMS/email campaigns, automation, memberships, and white-label tools.

Which is cheaper: Monday CRM or HighLevel?

Monday CRM starts at $12/seat/month (3-seat minimum). HighLevel ranges from $97 to $297/seat/month. Monday is typically cheaper per seat; HighLevel costs more for agency-grade automation and white-label features.

Which platform is easier to use?

Monday CRM is generally easier to learn, with a clean interface and simple workflows. HighLevel offers deeper marketing features but has a steeper learning curve and requires more setup.

What is a good alternative for 20–50 person sales teams?

For mid-sized sales teams, folk offers a customizable pipeline, enrichment, email sequences, and Gmail/Outlook sync. Pricing on annual billing: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial.

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