Clay vs Nutshell

Clay vs. Nutshell at a glance

Clay and Nutshell are two platforms designed to support outreach and customer relationship management, each catering to different business needs. Clay is focused on data enrichment and automated prospecting, providing tools to gather detailed lead information and streamline outreach for efficient prospecting.

Nutshell, on the other hand, combines CRM with email marketing and sales automation, offering an integrated solution for managing contacts, pipelines, and campaigns. In this blog post, we'll compare their key features to help you determine which platform best suits your needs.

Or if folk CRM might be a better alternative with user-friendly contact management and customization options specifically designed for teams of 20-50 people who need efficient lead generation and relationship management.

👉🏼 Try folk now to organize your reminders and pipelines in one place for Clay vs. Nutshell comparisons

什么是粘土？

Clay is an outreach and lead generation tool designed to help businesses streamline prospecting and customer outreach. It automates data enrichment by gathering information from multiple sources, such as LinkedIn and other social platforms, to build detailed contact profiles. Clay enables users to create targeted lists, personalize outreach efforts, and manage communication workflows, focusing on improving efficiency in lead generation and outreach campaigns.

Key features of Clay

• Automated data enrichment: Clay pulls data from multiple sources, such as LinkedIn and public databases, to build comprehensive profiles on prospects, reducing the need for manual data entry.
• Prospecting and list building: Users can create targeted lists of leads by filtering and segmenting prospects based on specific criteria like location, industry, or role.
• Personalized outreach: Clay enables tailored outreach by allowing users to customize messages and emails based on the enriched profile data of each lead.
• Email sequencing: Users can set up automated email sequences for follow-ups, ensuring consistent communication without manual scheduling.
• Template management: The platform offers tools for creating and saving message templates, which helps maintain consistency in outreach efforts.
• LinkedIn integration: Clay connects with LinkedIn, allowing users to gather data directly from profiles and track LinkedIn interactions as part of their outreach strategy.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Clay vs. Nutshell: Feature Comparison

Let's break down the key features of two CRM software solutions: Clay and Nutshell, focusing on their sales automation, email marketing tools, and contact management capabilities. For mid-size sales teams of 20-50 people, these features are crucial for scaling outreach efforts while maintaining personalized customer relationships.

1. 销售渠道管理

As it's not a traditional CRM, Clay doesn't have a traditional pipeline dashboard but allows integration with inbound lead forms to create dashboards based on this data. This approach offers flexibility but might require additional setup for visualizing the sales process. Nutshell provides a comprehensive pipeline management feature with tools for tracking leads and deals through various stages. Users can utilize board, list, map, and chart views to customize their pipeline according to workflow needs.

2. 易用性

Clay is not a traditional CRM, so may be challenging for some used to this design. But, it offers a user-friendly interface designed for seamless navigation and efficient task management, making it suitable for users who prioritize ease of use. Nutshell is a traditional CRM and also emphasizes simplicity with an intuitive layout that facilitates quick adoption, ensuring team members can easily manage their sales processes without extensive training.

3. 接触强化

Clay's enrichment feature automatically gathers detailed lead information from various sources, creating comprehensive contact profiles that can be integrated with your existing CRM. This allows for a more informed approach to lead management and personalized outreach. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 外展

Clay's outreach feature is designed for efficient prospecting and personalized communication, offering automated, customized email sequences and engagement tracking. Nutshell's outreach includes built-in email marketing and automation, enabling targeted campaigns and follow-up sequences with basic tracking to assess effectiveness.

5. 自动化

Clay's automation focuses on email outreach with personalized sequencing and follow-up reminders. Nutshell focuses on streamlining basic sales tasks and offers email marketing automation for drip campaigns, enhancing customer engagement within the platform.

6. 集成

Clay offers integrations with various CRMs, email marketing platforms, and data sources, allowing users to sync enriched contact profiles and streamline outreach workflows across tools. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. 人工智能

Clay's AI integration, through Claygent, automates research tasks like checking SOC-II compliance. Nutshell's AI enhances productivity with features like timeline summarization, helping users quickly review historical interactions and activities.

价格与套餐对比

Let's take a closer look at the price and plans of both Clay and Nutshell.

Clay prices

Besides a free plan, Clay has a few premium plans to choose from depending on the features you need, credits, and number of people/company searches you want to make. Below is a high level overview of their annual subscription.

• Starter: Starting from $134 per month for 24k credits per year.
• Explorer: Starting from $314 per month, for 120k credits per year.
• Pro: Starting from $720 per month, for 600k credits per year.
• Enterprise: Price undisclosed. Custom credits option.

Nutshell prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Clay and Nutshell

Looking for an affordable alternative? We recommend folk CRM. A multiple award-winning CRM platform that excels for mid-size sales teams of 20-50 people who need a perfect balance of powerful features and intuitive design. folk supports multiple business functions including sales, marketing, recruitment, investment relations and more. Unlike solutions that are either too basic for growing teams or overly complex for mid-size operations, folk CRM scales perfectly with teams of 20-50 people, providing enterprise-level capabilities without the complexity or cost.

主要特点

• 联系人管理：将所有联系人无缝整合至同一平台，涵盖LinkedIn、Instagram和X等社交媒体平台，以及Gmail和Outlook等多重收件箱。
• 备注与提醒： 在folk中直接将 备注附加 到联系人档案，随时随地查看。设置提醒功能，确保您精准掌握跟进时机。
• 销售流程仪表盘：通过高度可定制的销售流程仪表盘管理整个销售周期和潜在客户，支持看板视图或列表视图。
• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Clay vs. Nutshell: What's the verdict?

When it comes to choosing between Clay and Nutshell, it's clear that the decision largely hinges on your business's specific needs. A traditional CRM, or something more outreach focused? Clay excels in data enrichment and personalized outreach, making it ideal for businesses focused on lead generation and prospecting. On the other hand, Nutshell offers an all-in-one CRM solution with robust pipeline and contact management features, perfect for B2B teams aiming to streamline their sales process. However, for mid-size sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with powerful customization capabilities specifically designed for growing teams.

👉🏼 Try folk now to never miss a follow-up when switching from Clay or Nutshell

常见问题解答

Is Clay a CRM?

Clay is not a traditional CRM. It focuses on data enrichment and automated prospecting. It lacks a native deal pipeline but can push enriched leads to other CRMs via integrations.

Does Nutshell include email marketing automation?

Yes. Nutshell offers built-in email campaigns, templates, drip sequences, basic performance tracking, and CRM automation to schedule follow-ups and manage outreach within the pipeline.

How do Clay and Nutshell pricing compare?

Clay: Starter $134/mo (24k credits), Explorer $314, Pro $720, Enterprise custom. Nutshell: Foundation $16/user/mo, Pro $42, Power AI $52, Enterprise $67. Based on annual billing.

Clay vs. Nutshell: which should a mid-size sales team choose?

Choose Clay for prospecting and enrichment-driven outreach. Choose Nutshell for an all-in-one CRM with pipelines and reporting. Teams of 20–50 needing both simplicity and customization can consider folk.