Breakcold vs ActiveCampaign

Breakcold vs. ActiveCampaign: Overview

Choosing the right CRM can significantly impact your business operations and growth. Breakcold and ActiveCampaign are two prominent CRM platforms, each offering distinct features tailored to different business needs. This article provides an in-depth comparison of these platforms, examining their core functionalities, pricing, and advantages to guide you in selecting the ideal CRM for your organization.

Additionally, we'll introduce folk as a viable alternative, offering unique capabilities that might align better with your business requirements.

什么是Breakcold？

Breakcold是一款高度聚焦社交销售的销售工具。它将电子邮件营销活动、销售渠道管理等传统客户关系管理功能，与专门设计用于提升潜在客户互动效果的特色功能相结合。

Breakcold的关键特性

• 社交媒体整合：Breakcold与LinkedIn和Twitter等平台无缝集成，让用户无需切换标签页即可与潜在客户互动。
• 精选信息流：您可以创建个性化的B2B联系人信息流，通过追踪潜在客户在不同渠道的动态更新，帮助销售团队持续保持与潜在客户的互动。
• 统一邮箱收件箱：集中管理来自不同域名的所有邮件对话，简化与潜在客户的沟通流程，提升组织效率。
• 销售渠道管理：可视化渠道管理工具能帮助您管理并追踪交易在不同阶段的进展，从而优化整体销售流程。

什么是ActiveCampaign？

Active Campaign是一款营销自动化平台，旨在帮助各类规模的企业管理客户互动，并通过个性化与自动化的沟通推动业务增长。

ActiveCampaign 的主要功能

• 电子邮件营销：通过拖放式模板、高级受众细分和自动化序列创建个性化邮件活动，有效吸引目标受众。
• 营销自动化：基于用户行为和自定义触发器，自动化处理电子邮件、短信及网站消息的工作流程，从而提升客户参与度与忠诚度。
• 销售自动化：将客户关系管理系统（CRM）与自动化工具集成，以优化销售流程、追踪潜在客户、管理交易并实现跟进自动化。
• CRM功能：以销售为导向的客户关系管理系统，通过自动化技术追踪并管理业务流程。

Breakcold vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For medium-sized sales teams of 20-50 people evaluating these platforms for outreach and email automation, understanding these core differences is crucial for making the right choice.

1. 销售渠道管理

Breakcold's pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. 易用性

Breakcold is designed with simplicity in mind, offering an intuitive interface that prioritizes ease of navigation, making it user-friendly for beginners. ActiveCampaign, while powerful, can be more complex and may require a steeper learning curve for new users to fully leverage its extensive features.

3. 接触强化

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. ActiveCampaign does not appear to have a contact enrichment feature.

4. 外展

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects, and its built-in email tracking helps users monitor the effectiveness of their campaigns. However, some users have noted limitations in sequencing contacts on lower-tier plans.
ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. 自动化

ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.
Breakcold offers automation features that streamlines manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns.

6. 集成

Breakcold and ActiveCampaign both offer integration capabilities, but ActiveCampaign stands out with its extensive list of third-party app integrations, enabling seamless connectivity across various business tools. Breakcold, while offering essential integrations, may not match the breadth of ActiveCampaign's ecosystem.

7. 人工智能

ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging. Breakcdld does not appear to have an AI integration.

价格与套餐对比

Let's take a closer look at the price and plans of both Breakcold and ActiveCampaign.

破冰价格

• CRM基础版：每月29美元/用户。
• CRM Pro：59美元/席位/月。

ActiveCampaign 价格

• 入门套餐：每月仅需15美元起。
• 另：每月仅需49美元起。
• 优势：每月仅需79美元起。
• 企业版：每月145美元起。

Introducing folk CRM: the best alternative to Breakcold and ActiveCampaign

Looking for the best CRM solution for sales teams of 20-50 people focused on outreach and email automation? We recommend folk CRM. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that excels for medium-sized sales teams managing complex outreach campaigns.

👉🏼 Try folk now to streamline outreach and email automation for teams of 20–50.

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主要特点

• 易用性与定制化：轻松定制销售流程、仪表盘、自动化流程及邮件序列，使其适用于整个销售周期与销售流程管理——以及招聘、营销等其他业务职能。
• 社交媒体整合：借助folk的Google Chrome扩展程序，一键导入来自LinkedIn、Sales Navigator、Instagram和X的人员及企业信息。
• Gmail与Outlook联系人同步：实现完整的邮件同步功能，让用户能够直接在CRM系统中管理所有通信内容。
• 一键查找电子邮箱：借助Apollo和Dropcontact驱动的联系人信息增强功能，您只需单击一下即可填补缺失的数据点。
• 邮件序列：若潜在客户未回复首封邮件，系统将自动发送带提醒功能的邮件序列。该功能集成人工智能技术，支持大规模个性化邮件定制。
• Notes and reminders: Attach notes directly on a contact's profile, and assign reminders so you know exactly when to follow up.

价格与套餐

folk提供14天免费试用。试用期结束后，可选择经济实惠的月度或年度订阅方案。年度订阅方案如下：

• 标准版：每位用户每月20美元。
• 高级版：每月每位用户40美元。
• 定制方案：每位用户每月80美元起。

Breakcold vs. ActiveCampaign: What's the verdict?

In the debate between Breakcold and ActiveCampaign, each CRM offers unique strengths tailored to different business needs. Breakcold excels in social selling with its seamless social media integrations, while ActiveCampaign stands out with its robust automation features. However, for sales teams of 20-50 people seeking the best solution for outreach and email automation, folk CRM provides the most compelling alternative. It combines the ease of use that medium-sized teams need with powerful automation capabilities and superior contact enrichment features, making it the ideal choice for growing sales organizations who value adaptability and user-friendly design.

👉🏼 Try folk now to never miss a follow-up and enrich contacts automatically.

常见问题解答

How to choose between Breakcold and ActiveCampaign?

Choose Breakcold if teams prioritize social selling and simple pipelines. Choose ActiveCampaign for advanced automations, broad integrations, and multichannel messaging. Consider learning curve: Breakcold easier; ActiveCampaign more complex but deeper.

ActiveCampaign是否提供联系人信息丰富功能？

ActiveCampaign lacks native contact enrichment. Data can be expanded via integrations or manual updates.

Can Breakcold run multichannel outreach with LinkedIn and email?

Yes. Breakcold supports automated cold outreach across LinkedIn and email with tracking. Note sequencing limits on lower-tier plans.

What is a good alternative to Breakcold and ActiveCampaign?

folk offers customizable pipelines, contact enrichment, email sequences with AI personalization, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.