VIOLET GREY

VIOLET GREY

United States
VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information. The company's marketplace offers makeup products that include body treatment products, sun care products, cleansers, eye care products, toners, and makeup removers, enabling consumers to purchase beauty care products through both a physical store and an online. They began as a private dressing studio for Hollywood denizens. Its storied walls (space was formerly owned by legendary architect John Elgin Woolf) were dotted with original Edith Head illustrations. Upon its silk rugs, they're stacks of pristine white file boxes filled with found treasures along with dozens of rare and vintage photography books. Every shelf, vanity, and powder room was brimming with beauty products. The studio inevitably became an oasis of inspiration for stars, stylists, and artists but the story was just beginning to unravel. It was founded in 2012 and is headquartered in Los Angeles, California, United States.
Founded date
04/07/2012
# of employees
11-50
Company type
For Profit

General & financials

Estimated revenue
$1M to $10M
# of funders
3
Founders
Ariella Feldman, Cassandra Grey, Tiffany Bensley
Industry group
Clothing and Apparel, Commerce and Shopping, Consumer Goods, Design

Founding

Top 5 investors
SVA, Red Sea Ventures, Marker, Agility Capital, MDC Ventures
# of funding runds
6
Last founding
$1.350.000
Total funded
$29.178.182

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