Tapad

Tapad

United States
Tapad is a global marketing technology company providing a comprehensive suite of identity-based marketing solutions. By leveraging the company’s proprietary and privacy-safe Tapad Graph. Their groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is reinventing personalization for the modern marketer through its identity-driven solutions. The Tapad Graph combines the company’s proprietary Device Graph with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.
Founded date
01/01/2010
# of employees
101-250
Company type
For Profit

General & financials

Estimated revenue
$10M to $50M
# of funders
2
Founders
Are Traasdahl, Dag Liodden
Industry group
Advertising, Media and Entertainment, Sales and Marketing, Software

Founding

Top 5 investors
FirstMark, Lerer Hippeau, Battery Ventures, Blue Cloud Ventures, Nihal Mehta
# of funding runds
7
Last founding
$18.500.000
Total funded
$37.800.000

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