Interior Define

Interior Define

United States
Interior Define (ID) is a pioneering digitally-native and vertically-integrated furniture brand, offering the most compelling and in-depth custom furniture experience in the middle of the market. ID makes customization easy: sofas may be tailored by size, fabric, configuration, leg style, and sit, providing an experience akin to high-end custom brands. Since every sofa (and now beds and dining) is made to order, inventory overhead is all but eliminated, allowing the brand to sell at accessible, middle market prices. This creates a unique customer experience further highlighted by complimentary white glove delivery, a standard 365-day return policy, and high-touch shopping process. Online, customers can view all pieces and custom options in 360 degrees, and order free fabric swatches to explore the product in home. Customers can also use ID's augmented reality (AR) app to view furniture and fabrics in their homes. Though a digitally-native brand, at ID's Guideshop locations, guests can experience firsthand the unique sit and style of each sofa and receive one-on-one consultations with expert team members. ID Guideshop locations can be visited in New York (Soho), Chicago (Lincoln Park), San Francisco (Hayes Valley), Los Angeles (Fairfax, La Brea), Boston (Back Bay), and Austin (Domaine Northside).
Founded date
01/01/2013
# of employees
101-250
Company type
For Profit

General & financials

Estimated revenue
$10M to $50M
# of funders
1
Founders
Rob Royer
Industry group
Commerce and Shopping, Consumer Goods, Design, Real Estate

Founding

Top 5 investors
Horizon Technology Finance, Peterson Ventures, Pritzker Group Venture Capital, IrishAngels, Listen
# of funding runds
10
Last founding
$30.000.000
Total funded
$42.160.000

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