Huel

Huel

United Kingdom
Huel's mission is to make nutritionally complete, convenient, affordable food, with minimum impact on animals and the environment. Huel products contain all essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of "Daily Recommended Amounts" of all 27 essential vitamins and minerals​. Huel is high in protein and fibre, very low in sugar, is low GI and is made from sustainable ingredients (oats, pea protein, brown rice protein, flaxseed, sunflower, coconut, plus a bespoke vitamin and mineral blend). It suits a variety of dietary requirements as it's 100% vegan. Along with the seven variations of the Huel powder (including a gluten-free option), Huel has launched a number of nutritionally complete products, including a convenient Ready-to-drink format available in three flavours, the world’s first nutritionally complete granola and an on-the-go bar which makes for the perfect snack.
Founded date
01/01/2014
# of employees
101-250
Company type
For Profit

General & financials

Estimated revenue
$1M to $10M
# of funders
2
Founders
James Collier, Julian Hearn
Industry group
Food and Beverage, Health Care

Founding

Top 5 investors
Highland Europe, Grace Beverley, Idris Elba, Jonathan Stephen Ross, Sabrina Dhowre Elba
# of funding runds
2
Last founding
$19.800.000
Total funded
$39.800.000

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