Adthena

Adthena

United Kingdom
Adthena is a competitive intelligence solution for search marketers. Adthena's patented technology enables enterprise search marketers to understand their paid search landscape as a whole and acquire customers using insights about their competitors. Adthena’s patented "Whole Market View" approach provides more actionable data and insights, whilst their team of competitive intelligence experts support clients in their core areas of: Customer Acquisition, Cost Reduction, Brand Protection and Strategic Intelligence. Adthena's vision is a world of search transparency where precise ads connect marketers to consumers. It serves hundreds of the world’s largest advertisers through its “Whole Market View” of organic and paid search. Leveraging machine learning, the platform indexes information hourly, processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages each day. The segmented data is presented in an intuitive format, helping digital marketers to understand their landscape and acquire more customers.
Founded date
12/10/2012
# of employees
101-250
Company type
For Profit

General & financials

Estimated revenue
$1M to $10M
# of funders
1
Founders
Ian O’Rourke
Industry group
Artificial Intelligence, Data and Analytics, Internet Services, Software

Founding

Top 5 investors
CIBC, Espresso Capital, Updata Partners, Mel Morris
# of funding runds
5
Last founding
$13.500.000
Total funded
$36.601.193

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